How Much Do Bloggers Make?
Brett Helling is a digital marketing expert with over 10 years of experience building, managing, and scaling websites.
How Much Can You Make by Monetizing a Blog?
The amount of money bloggers make varies widely, but your blogging income is dependent on two things.
- Blog traffic
- How you monetize your blog
To give you an idea of how much money bloggers can make, we’ve pulled information from official studies and reports conducted by these sources:
ConvertKit’s State of Blogging report from 2017 reported that pro bloggers make an average profit of about $138,000, while amateur bloggers made about $9,000.
Digital Nomad Wannabe (DNW) set up a Facebook group for their survey.
They received more than 600 responses, and 100% of the respondents said that it’s possible to make money blogging.
According to DNW’s survey, 27% of bloggers make no money.
This figure is actually encouraging because it means that 73% of people who blog do make money.
The answers to the DNW survey show that 14.5% of bloggers make $5,000 or more per month and 1.9% make in excess of $20,000 per month.
Blogging.org reported revealed that 8% of bloggers make sufficient money to support their families.
Problogger’s report mirrors the results of the other surveys fairly closely.
Their survey indicated that 4% of bloggers make more than $10,000 per month, and 9% earn between $1,000 and $9,000 per month.
Case Studies: Blogger Income Reports
In this list, you can see how much some of the big bloggers make per year.
- Huffington Post: $500 million
- Moz: $44.9 million
- Engadget: $47.5 million
- Copyblogger: $33.1 million
- PerezHilton: $41.3 million
- TechCrunch: $22.5 million
- Mashable: $30 million
OK, those are the big guys, but what about the regular folks who just started a blog because they wanted a creative outlet?
The smaller blogs that put in the work are also making good money.
Here are some income figures for some of the most popular smaller blogs.
- Pinch of Yum (food blog): $60,000+ per month
- Making Sense of Cents (living frugal blog): $100,000 per month
- Treasure Gnome (Shopify, Amazon, and eBay sales blog): $9,750 per month
- While She Naps (sewing blog): $3,152 per month
- Just a Girl and Her Blog (lifestyle blog): $41,700 per month
What do all of these surveys, income reports, and studies reveal?
They show that it’s indeed possible to make money blogging if you do your homework, choose a profitable niche, have a solid marketing plan in place, and learn how to successfully monetize your blog.
We’ve compiled a list of 100+ blog income reports that you can read for an even better idea of blog income broken out by niche.
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