The internet is broken (literally).
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Millions – if not billions – of links get broken daily due to expired hosting, incorrect site migrations, and typing errors.
That’s not good news for the respective site owners.
For link builders, however, the broken links present huge opportunities.
In this article, you will learn how to leverage these opportunities in the form of broken link building.
I will show you the exact process of scouring the web for broken links that you can turn into a backlink to your site!
Why do broken link building?
Before we begin, you need to understand why broken link building is one of the best ways to build a formidable link profile for your site.
And here’s the answer:
It’s all about reciprocation.
If you do something nice for the site owner, there’s a good chance that s/he will return the favor in kind.
In this case, if you point out broken links on a site owner’s page, s/he could be more willing to link back to one of your pages as a way of thanking you.
This principle is well above other link building tactics where people demand links from sites without giving something in return.
Let’s put it this way:
If I don’t scratch your back, will you scratch mine?
(Answer: probably not)
And that’s the thing with broken link building. Both parties benefit from this tactic.
The site owner points to pages within the content that work. You gain a backlink for your effort.
It’s a win-win!
Now that we’ve discussed the why, let’s hop onto how you can proceed with your broken link building campaign.
Below are the exact steps that you should follow to properly pull off this tactic for your blog:
Find resource pages
Have you heard of resource pages?
You know, pages with lots of outbound links related to a specific topic?
Here’s an example of one:
This page is a treasure trove for broken links!
The goal of resource pages is to provide visitors with information from third-party pages about a topic.
However, as the years go by, some of the sites no longer operate, which render their links broken.
And site owners don’t have the time to check each link on the page one by one and see if they work.
Therefore, consider this your job of helping them out.
By identifying the broken links, you can request to get one of your blog posts included in the page!
More importantly, site owners are more willing to link back to you on their resource pages. This is only assuming that the blog post you want a link from is relevant to the topic.
But first, we need to find resource pages related to your blog’s niche.
Hop on to Google and use the following search query:
[Niche] resource page
Replace [niche] with your actual niche.
From here, Google will return results of resource pages that you comb through. Click on each of the pages and keep the best ones in a spreadsheet.
Find broken links from pages
Here’s an example of a broken page.
It’s a page on a blog or site informing you that the link you visited no longer exists.
Your goal, therefore, is to find 404 pages or broken links from resource pages!
Using the Chrome extension, Check My Links, helps find broken links.
It’s what you need for quickly checking pages for broken links.
Install it and it’ll appear as a small checked icon alongside your address bar. Clicking it automatically scans links in the page.
It gets highlighted in red if there’s a broken link, together with an error report at the text’s right side.
Using the same spreadsheet, keep the pages with broken links and remove the ones without.
Find the email of the site owner
The next step is to inform site owners about the broken link.
However, you can only do this if there is a contact page or an email address available on the site.
But what if they don’t have either?
Not to worry – there’s FindThatLead to the rescue!
It’s another Chrome extension that lets you find email addresses of people who own or work on the site.
By installing and clicking on its icon, you will see the different emails of people who are part of the organization.
To help verify their emails, you must click on the check icon. It shows if it’s either GUESS or VALID. Filter out the guesses and keep the valid ones.
Inform site owner about the broken link
Once you have their emails, you need to craft a message informing them about the broken links.
Since you’ll be sending to as many site owners as possible, the process even becomes tedious and repetitive.
However, there’s a way you can automate the process to make the job easier for you.
Gmail’s Canned Response allows you to create an email template you can use for your broken link building campaign.
Therefore, instead of crafting new emails talking about the same thing, you can pull out the template and fill in the blanks for each new site owner!
In the email template, address the site owner by their first name. It’s the first step of personalizing your campaign.
Next, talk about how you came across their page. You were probably looking for resource pages to help you write a post about the topic they’re covering.
After that, point out the broken link on the page. It’s the very purpose of the email, after all.
Now, here’s the most important part:
Mention that your blog has a similar page that can replace the broken one.
In this part, don’t make it sound like you’re forcing your link to be included in the page. Just suggest your link to the site owner.
Give them the choice to either include your link or not. You have to trust them to make the best decision for their page.
Here are other tips on help you write the template:
- Make your email short and sweet. Your recipient is more likely to read the entire email. It’ll also be easier for them to understand and follow your requests.
- Be professional by maintaining the proper grammar and punctuation.
- Follow up with another email once or twice if they don’t respond. But more than that, and you end up spamming someone.
- Be polite and know that you’re just asking a favor. If they ignore your emails after multiple times of reaching out to them, move on to the next site.
Finally, review the results of the campaign with the template you’re using. If the response rate is low, maybe you need to tweak your template to generate better responses.
As you can see, broken link building is more about building relationships more than everything else.
Once you click “Send,” there’s nothing much you can do about it.
They may link to your site on their resource page. They may not.
However, as mentioned earlier, you need to trust people to do the right thing.
If you pull off your broken link building campaign flawless, they will link to your blog posts 100% of the time!
If you’re not confident in developing and implementing this campaign, you can ask agencies like SEOExplode that offers SEO services with years of experience in link building.
They will help guide you in the process of broken link building. This way, you can develop a link profile that will bolster your blog’s SEO performance.
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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