Chewy Affiliate Program

Chewy is a major online retailer in the pet products market.

The Chewy affiliate program is an interesting way to monetize your blog, YouTube channel, or any other outlet you use to share content and connect with pet parents.

Learn more about this affiliate program, what you can sell, and whether we think becoming a Chewy affiliate is worth it.

Brett Helling
Owner, Bloggingtips.com

Brett Helling is a digital marketing expert with over 10 years of experience building, managing, and scaling websites.

Overview of
Chewy Affiliate Program

Chewy’s affiliate program stands out thanks to a higher-than-average commission rate.

Here are a few numbers to give you a better idea of what to expect:

  • Cost Per Action (CPA): $15 per new customer
  • Commission Rate: 4%
  • Cookie Duration: 15 days
  • Payment Payout Threshold: $50
  • Payment Options: Bank deposit or paper check
How the
Chewy
Affiliate Program Works

The Chewy affiliate program allows you to earn a commission every time a shopper purchases after following one of your affiliate links.

You can get started by filling out an application.

Chewy has a few standards regarding content quality, but the program seems easy to get in.

Once Chewy has reviewed your application, you will get an affiliate link.

You’ll get access to an affiliate dashboard where you can generate affiliate links for specific products and more.

You’ll earn a 4% commission for each sale with no minimum sale amount and no cap.

If a new customer purchases via your link, you’ll earn a flat $15 fee regardless of the purchase amount.

Is the Chewy Affiliate Program Free?

The answer is yes. You can sign up for free and cash out for free.

You might incur some expenses when creating and promoting your content, but the program itself is entirely free.

Products to Promote

Chewy has been around since 2011 and has quickly established itself as one of the main online pet stores.

There are products from over 2,000 brands in stock and a huge potential for affiliate marketers.

Dedicated pet owners tend to spend significant amounts on their furry companions.

On average, a person will spend $1,300 to $2,800 during the first year of owning a dog.

Cat owners spend around $1,000 to $2,500 per year.

Pet spending is currently high, and experts believe it could triple before 2030.

It’s a lucrative market, and Chewy is doing an excellent job of tapping into this market with a huge product selection.

You can earn commissions on a wide range of products with Chewy.

Food and Treats

Did you know that pet food is a $54 billion market?

Pet owners are spending more to get premium food or food that addresses specific health concerns for a highly personalized diet.

You can educate your audience about nutrition to promote food, or share affiliate links to cookies, chews, dental treats, food toppings, and more.

Toys

Toys typically have a low purchase price, but they can make good impulse buys.

Chewy has close to 4,000 toys in stock for dogs and over 1,300 products for cats in this category.

Supplements

The pet supplement market could be worth $3.2 billion by 2030.

It’s growing faster than the market for human supplements.

Chewy sells supplements for pets, horses, and even farm animals.

You can educate your audience about concerns like allergies, arthritis, or vitamin deficiencies to promote these products.

Litter Boxes

More than 38% of households have a cat.

Litter supplies are an ongoing expense for these pet owners, and many are opting for automated self-cleaning litter boxes.

The market for these products is currently growing at a rate of over 5%.

Self-cleaning litter boxes can be an interesting product to promote due to their higher price point.

Tanks and Terrariums

Chewy sells tanks, terrariums, and supplies for fish, reptiles, and other small animals.

If you’re knowledgeable when it comes to taking care of these animals, you can recommend heating products, lighting, substrates, filters, and more.

Other Things You Can Promote with the Chewy Affiliate Program

You have many other options to explore:

  • Potty pads for puppies
  • Bowls, feeders, and water fountains
  • Grooming products
  • Flea and tick prevention products
  • Leashes, collars, and harnesses
  • Clothing and costumes
  • Cleaners
  • Bird cages
  • Books
  • Livestock supplies
  • Beekeeping supplies

What Products Are Excluded from the Chewy Affiliate Program?

Chewy doesn’t say which items qualify for the program.

Based on the language used on the Chewy website, it looks like everything sold by the retailer qualifies.

However, the affiliate program may not extend to Rx items that require a veterinarian’s prescription.

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Chewy Affiliate Program
Income

Affiliate earnings can vary a lot depending on the size of your audience.

Your level of experience can also impact what you earn.

A study found that 60% of the top affiliate marketing earners had at least five years of experience.

The good news is that 86% of pet owners shop for supplies online and Chewy allows you to tap into this growing market.

Data reveals that affiliate marketers earn anywhere from $11,000 per year to six-figure numbers.

Close to half earn under $82,000 a year and 24% earn between $11,000 and $46,000.

You can expect to earn a few hundred per month if you’re launching a new blog or have fewer than 2,000 social media followers.

Your earnings will grow as you gain more followers or focus on SEO strategies to make your content easier to find.

Chewy Affiliate Program Commission Rates

You can earn two types of commissions with this program.

Commission on Purchases

The Chewy affiliate program uses a simple structure for commissions.

Any purchase will qualify for a 4% commission.

New Customer Referral

If a shopper creates a new account or reactivates an account they haven’t used since 2012 after following one of your links, you will get a flat commission of $15 regardless of how much they spend.

How Long Does the Chewy Cookie Last?

Chewy affiliate cookies are good for 15 days.

You’ll earn a commission as long as a shopper completes a purchase within roughly two weeks of clicking on one of your links.

This timeframe is great for impulse purchases and even for purchases that require some research, like pet food.

However, bigger purchases like a new tank or terrarium setup might take too long for this timeframe.

Use an email list to keep users engaged as they research these large purchases.

How Payments Work

Payouts are easy.

You can visit your affiliate dashboard at any time to request a payment.

How Do You Get Paid from Chewy?

You’ll have to share your bank account information when you sign up for the program.

Once Chewy verifies your bank account, you can request deposits.

If you don’t want to share your bank account details, you can request paper checks.

You’ll have to wait a few days to receive your paper check.

Bank deposits are the fastest way to receive your money, and this method also limits fees.

Platforms like PayPal charge these fees before you can transfer the money to your bank account.

When Does Chewy Pay Affiliates?

Chewy doesn’t pay affiliate marketers on a set schedule.

You’ll have to manually request a payout by visiting your affiliate dashboard.

You become eligible for a payout once your account balance reaches $50.

Is the Program Worth It?

We think joining the Chewy affiliate program is worth it if you have an online presence in the pet niche.

It’s one of the best high-paying affiliate programs for this market.

However, there are a few drawbacks to consider.

Pros of the Chewy Affiliate Program

Overall, Chewy offers a competitive affiliate marketing program:

  • The 4% commission is higher than what other programs offer, and you can earn a flat $15 for new customers.
  • The pet niche is a huge market that will continue growing.
  • Chewy has thousands of products you can promote, and most products meet high-quality standards.
  • Chewy has a positive reputation and offers fast shipping.
    A positive experience means shoppers will be more likely to use your affiliate links again to buy from Chewy.
  • The affiliate dashboard is a helpful tool with lots of great resources.

Cons of the Chewy Affiliate Program

The Chewy affiliate program has a few drawbacks to consider:

  • You can only promote products for the pet niche.
  • Pet products are a popular niche.
    There is a lot of competition among bloggers and content creators.
  • The cookie duration is only 15 days. Other programs have affiliate cookies that last longer.
  • There is a $50 threshold to request a payout.
    It might take a while to earn your first $50.
  • Chewy offers auto-ship for repeat purchases.
    It’s a convenient feature for shoppers, but you might miss out on some repeat sales because of auto-ship.

Conclusion: Is the Chewy Affiliate Program Worth It?

Chewy is one of the best online pet stores.

The pet industry is a strong market, and there are plenty of opportunities for blogging and content creation.

You can write reviews, share your experience as a pet owner, or even share entertaining content featuring your pet.

The cookie duration is somewhat short compared to other programs, but the commission rate and flat fee for new customers make up for it.

We also like how the wide selection of products allows for a flexible approach to affiliate marketing.

You can decide to focus on fun items that will generate impulse buys, like toys, treats, clothes, or costumes.

You can also pick items with a longer research process and develop content designed to educate your audience.

Additionally, Chewy offers items for more than dogs and cats.

You can find supplies for reptiles, birds, fish, horses, farm animals, bees, and much more.

If you have expertise in taking care of any animal other than common pets, Chewy has products you can promote.

Get This Program

Interested? Don't wait - join the program today

How to Join

Signing up is easy. It only takes a few minutes to complete the application.

screenshot of the chewy affiliate program signup page

Requirements To Join the Chewy Affiliate Program

You must be 18 or older to join and have a bank account or be able to cash paper checks.

Chewy will review your website or social media account to make sure your content meets their quality standard, but you shouldn’t run into any issues as long as you create legitimate content.

How To Apply [Step-by-Step Tutorial]

  1. You can get started by filling out the online form.
  2. Create your login credentials and share a few details, such as your name, address, and your site’s URL.
  3. Once Chewy has reviewed your application, you’ll receive an email with an invitation to log into your affiliate dashboard.
  4. There, you will find more resources to help you get started.

You can expect to hear back within three to four days. The review process might take a week at the most.