How to Create a Content Calendar

What is a Content Calendar?

A content calendar is a strategic planning tool used by bloggers to organize and schedule their upcoming content.

It helps in planning out when and what to publish, ensuring a consistent and balanced flow of content that caters to the audience’s interests and needs.

Content calendars typically include details such as the post title, the intended publication date, the author, the targeted keywords, and any promotional strategies to be employed.

By mapping out content in advance, bloggers can align their posts with upcoming trends, events, or seasons, maintain a regular posting schedule, and manage their workload more efficiently.

Additionally, a well-organized content calendar facilitates team collaboration and content strategy adjustments, ensuring the blog remains dynamic and relevant.

Why You Need A Content Marketing Plan

You know what they say about planning, right? They say that “… if you don’t plan, you’re planning to fail”.

This is very true when it comes to content marketing.

No one would dream of publishing a magazine or newspaper without a content marketing plan.

Creating a content marketing plan requires an understanding of your goals, your products or services, and your audience.

You need a content marketing plan because you need to create cohesive content, establish your brand identity, increase productivity, improve analytics and get the most bang for your buck.

Content marketing can do all of this and more if you create a content marketing plan.

Create Cohesiveness

When you develop a content marketing plan, you’ll work out all the content you want to create based on the products and services that you want to promote.

That doesn’t mean every piece of content is going to be promotional in nature, but it does mean that all the content you create will work together, share the same voice, and talk to the same audience.

Establish Your Brand Identity

When you plan the content you’ll create and share in advance, it helps with branding because you can keep everything similar.

For example, you can decide on the voice, fonts, images, colors and more ahead of time.

It’s a lot easier to explain to someone you’re outsourcing to what you want when you know what you want because you’ve planned it out.

Increase Productivity

When you create a content marketing plan you’ll know what you need to do each day to reach your goals because it’s going to be in your calendar and schedule.

You will know exactly what content you’re working on creating today, what is being published today, and most importantly why you’re doing it.

That’s going to make it a lot simpler to create the content you need for all parts of your business.

Improve Analytics

If you know why you’re publishing a piece of content, you’ll be able to check analytics to find out if it’s working the way you thought it would.

You’ll also be able to trace what’s working and what’s not working so much better than if you’re just acting off the cuff.

The plan makes some assumptions and those assumptions are used as a basis for your analytics.

Get the Most ROI

When you do all that you can with content marketing such as using the right keywords, find the right voice, create the content directly for your audience you’ll find out that your return on investment will be a lot higher.

You’ll boost revenues as you boost brand awareness because more of the right people will know about you.

To create a content marketing plan you need to understand who your target audience is, the problems you solve for them, where they hang out and much more.

But once you do the things you need to do to create an amazing content marketing plan it’s going to pay off in all aspects of your business.

How To Come Up With A Content Schedule

Creating a content schedule doesn’t have to be super difficult or overwhelming.

You can start slow and build on your efforts as you get used to each new platform you use while creating systems that make it easier.

To create a workable content schedule, follow these steps:

Understand Your Sales Cycle

How often do you plan to launch new products or services?

This is an important factor in determining how much content you should create and when you should publish it.

If you have just one product or service then you’ll be able to create an entirely different type of calendar than someone who continuously launches new products.

Know the Platforms You’re Using

Each platform you use has different content publishing preferences.

For example, on Twitter, you will want to share things more often and repeatedly than you will on Facebook.

However, due to Facebook changing their algorithm where you cannot get to your entire audience every post you can post the same information more than once there too.

Look for analytics on the platform that will tell you the best times and frequency to post.

Identify Your Audience

Of course, you should know your audience before creating any content but you should think of your audience as you create your schedule.

That way you will understand their tolerance for content.

You’re better off creating more content than less but some audiences will not be tolerant of being sold to several times a day.

You may need to test it out to find out what happens.

Determine Your Topics

Once you know that information you’ll want to choose the topics that you’ll create content for based on your launch schedule.

If you only have one product then the best thing to do is start from the beginning and work on creating pillar content from which all the rest is derived.

Schedule Publishing, Due Dates & Promotion

When you determine a topic, go ahead and schedule due dates for research, creation, outsourcing, publication, and promotion.

Each day look at your calendar to find out what you need to do that day.

Make sure to build in time for outsourcing, you can’t do everything.

Be realistic when you schedule to ensure that you really can meet your goals.

Track & tweak

Nothing is ever complete until the tracking and tweaking is done.

Once you’ve published, give the content some time to start getting results then look at your analytics.

When you notice anything amiss you can correct it on the fly.

You may need to tweak the headlines or the images to get a better response.

When you create your content schedule, if you’ve ensured that the goals you’ve created are realistic, you shouldn’t have much problem reaching your goals with content marketing.

Use a spreadsheet and a good naming convention to keep track of.

Remember to utilize cloud storage so that you never lose all your hard work.

Don't Forget About Repurposing Content

If you feel like you can’t keep up with content creation there is a possibility that you’re not making use of the content you already have by repurposing it.

There is no reason to do all that research, work hard on an article, and then not use it again.

Likewise, there is also no reason to use PLR (private label rights) content only once too.

Let’s look at some of the ways you can repurpose your content.

Webinars

‍If you host a webinar you can get it transcribed and then the transcription can be used to create a variety of other types of content.

If you can share it via audio only (meaning it doesn’t have a lot of need for visuals) you can make a podcast out of it.

You can take the transcript and turn it into an eBook, blog posts, or a case study. You can even repurpose the webinar as it is by putting it on YouTube.com.

Slideshows

‍If you create a slideshow for your webinar you can upload it to sharing sites like slideshare.net.

You can also use the slides as the basis for a book, blog, or article outline. Anything you create about a topic can be used again.

Images

‍Be sure to read the rules for your image purchases and downloads but most of the time you can use an image more than once.

You can turn images that are inside a report into a meme by adding text overlay to it using online software like Canva.com. If you create a meme first, you can use it inside a report or a slideshow.

Infographics

‍Once you create an infographic you have lots of data that you can use for blog post ideas. Each point in your infographic can be a separate blog post or article.

Combined, it can become a book. You can also use the infographic as the basis for a webinar or YouTube.com video.

Articles

‍Anytime you write an article, or buy one such as with PLR content, you have a great opportunity to recreate it differently.

If you have an article with 8 points, that can become a slide show. It can also become 8 blog posts, or 8 emails, or 8 videos covering each point in more detail.

Blog Posts

‍Your blog posts are all fodder for extra content if you think about it. A blog post can become an email, combine a lot of posts and they can become an eBook. Any blog post can be the basis of a YouTube video or webinar.

Podcasts

‍It might seem difficult to do anything with a podcast but you can. Have it transcribed, cleaned up and expanded and you’ll have plenty of material for many blog posts, case studies, and more.

Facebook Live

‍Once you do a FB live you can download it, put it as is on YouTube, and you can transcribe it to get it into text format to use in different ways such as articles, blog posts, eBooks, and reports.

Live Events

‍Anytime you have a live event, if you get permission to video and record everyone there you can use that information and transform it into a new content format. You can even sell the recordings to the attendees or those who could not attend the live event.

If you give some thought to how you’ll use every piece of content that you create including how you’ll repurpose it, you’ll find that creating enough content for your audience is so much simpler than you thought.

Proper reuse will go far in building trust, expanding your audience, and making more sales too.

Using the Same Content For Multiple Formats

It may seem like cheating but once you realize that you can use any content you create many times by transforming it into multiple content formats you will suddenly realize that creating the content you need for your business doesn’t have to be hard.

It really can be simple if you think about your process before you get started.
Let’s start with a webinar. When you conduct a webinar you usually have a niche, a goal, and some sort of offer in mind.

This is great because it will keep the information cohesive even if you have several speakers or interviews happening the information gleaned from the webinar can be used in many ways.

Repost on YouTube

Once your webinar is complete, you can use one of the automatic webinar services to replay as live the webinar at many different times.

You can also repost it as is, on YouTube.

Be sure to put a lot of information in the description box so that viewers can link to the sales page easily.

With video, you don’t have to worry about duplicate content.

You may want to rename the video of the webinar to be more findable by the YouTube audience.

Transcribe the Webinar

Another way to reuse the webinar is to have it transcribed.

You can sell the transcript as it is along with the video as a product or you can clean up the transcript and turn it into other types of content such as report, pillar website content, blog posts, email messages, and even guest articles and posts.

The transcription can also be posted with the YouTube video so that it has more search options.

Imagine the Possibilities

Imagine the implications of this when you purchase PLR (private label rights) content.

It can be the starting point kind of like the research already done for you (what a time saver) that can be used to create many different types of content starting from the PLR.

A blog post can turn into a webinar, a mini email course, a YouTube video and more.

As you can see, starting from just one type of content, in this case, webinars, you can create all other forms of content from it.

If you think about that from day one, you’ll be able to plan your content marketing creation efforts in a more streamlined way.

Get Started

If you’ve not been repurposing your content yet, start with your most popular content to date and repurpose it in some way to find out the amazing results you can enjoy from repurposing content.

You can find out which content is being effective via your analytics.

If you don’t have analytics on your website or blog yet, you should sign up for a free Google Analytics account so that you know what’s working best for your audience.