Email marketing campaigns are often the bread and butter of a business’s marketing plan.
Newsletters and promotional emails are a quick and efficient way to get the latest news and deals out to your customers.
If you’ve been managing a digital marketing campaign and want to increase productivity, an email marketing platform can help streamline the process.
But, how do you know which platform to choose with a seemingly endless array of options?
Fortunately, we can help.
Keep reading to learn all about the best email marketing platforms.
- Best Email Marketing Platforms: Our Top 3 Options [Ranked & Reviewed] (Overview)
- An Overview of Email Marketing Platforms
- The Best Email Marketing Platforms at a Glance
- Features To Look For in Email Marketing Platforms
- Best Email Marketing Platforms: Our Top 3 Options [Ranked & Reviewed]
- The Best Free Email Marketing Platforms Options
- Notable Mentions: Notable Mentions: Other Email Marketing Platforms To Check Out
- Even More Options To Check Out
- Other Products Relevant to Email Marketing Platforms
- Frequently Asked Questions
- Wrapping Up
Best Email Marketing Platforms: Our Top 3 Options [Ranked & Reviewed] (Overview)
We’ve included an overview of our top picks below. For detailed information on each pick, scroll down.
- AWeber: Our Pick
- ActiveCampaign: Runner-Up
- Sendinblue: Budget Pick
- Constant Contact
- Zoho Campaigns
An Overview of Email Marketing Platforms
Email marketing platforms allow you to send emails en masse to all of your customers.
These emails can include newsletters, promotions, or other communications that you need to get out in one shot.
What Is an Email Marketing Platform?
An email marketing platform is a service that provides a collection of tools that help you create and send emails to large groups.
They’re the easiest way to arrange newsletter campaigns, send out surveys, share news, or offer personalized discounts.
Why Are Email Marketing Platforms Important?
Email marketing platforms take the stress out of collecting email addresses, managing subscriber lists, and sending mass emails.
Instead of manually entering each email address, you can provide an email signup form on your website or send users a link. What’s best is that they allow you to automate emails or schedule campaigns ahead of time.
Do I Need an Email Marketing Platform?
While an email marketing platform isn’t strictly necessary for a successful email marketing campaign, having one will certainly make it easier.
Your platform will help you create and send emails using templates and other integrations and will automatically manage your user list.
The Best Email Marketing Platforms at a Glance
The best email marketing platform we reviewed overall is AWeber.
However, if you’re looking to get started with email marketing for free, we highly recommend Mailjet.
Here’s a quick breakdown of each.
What Is the Best Email Marketing Platform?
The best email marketing platform overall is AWeber.
It offers intuitive features and a drag-and-drop builder that allow you to craft professional emails in just minutes.
It also has a comprehensive free plan you can test out before committing to a paid option.
What Is the Best Free Email Marketing Platform?
The best free email marketing platform is Mailjet.
You’ll get a sleek editor, detailed analytics, and a high subscriber threshold at no cost.
Mailjet allows up to 6,000 subscribers and 200 emails per day on its free plan, which is far more than other platforms.
Features To Look For in Email Marketing Platforms
Most email marketing platforms have a broad selection of features and resources.
Here are a few criteria you should always have in mind when choosing the platform that best suits your skills and business needs.
Uniformity is a critical aspect of your branding.
That includes the appearance of your promotions and communications.
So, when you start examining email marketing platforms, find one that provides a large selection of templates and branding options.
This will ensure your emails are on-brand and precisely what your customers expect.
2. Automation and Scheduling
Most email marketing platforms offer ways to automate or schedule email campaigns in advance.
This is particularly useful if you send a “Welcome” email to new subscribers or a reward for signups.
In addition, being able to schedule emails ahead of time allows you to plan your drip campaigns far in advance.
An email marketing campaign is only successful if your readers absorb or interact with your content.
Fortunately, email marketing platforms often include metrics and analytics that provide insight into user behavior.
These metrics include open rate, click rate, bounce rate, and link activity, which can be invaluable in determining how to segment or group your lists.
4. Mobile Responsiveness
Did you know that mobile emails are 65 percent more likely to draw traffic to your site?
That being the case, you need to choose an email marketing platform that offers smoothly responsive interfaces.
Each email should be just as easy to read on a mobile device as on a desktop.
Skipping responsiveness is a surefire way to cause users to click “Unsubscribe.”
5. Customer Support
With all their moving parts, email marketing platforms can be tricky for new users.
So when you start researching platforms, be sure to pick one with a good reputation for customer support.
You’ll also want 24/7 customer care to ensure your email campaigns are running smoothly, especially if you plan to use automation or special features frequently.
Best Email Marketing Platforms: Our Top 3 Options [Ranked & Reviewed]
Email marketing platforms seem to be everywhere, which can make it challenging for a fledgling business to find the right one.
On top of all your other marketing decisions, picking a platform is on
e more hassle.
So, we decided to take a bit of that frustration away by researching for you.
After sifting through all the available options, we’ve come up with three that hit the mark.
AWeber is a feature-rich email marketing platform that makes crafting a well-rounded digital marketing campaign effortless.
It’s perfect for small and large businesses, personal websites, and bloggers who want to boost their platform and follower count.
Key Features of AWeber
AWeber has a long list of excellent features that’ll make email marketing a breeze.
Here are a few reasons we feel AWeber should be your first choice.
- Extensive library of email templates and branding options
- Access to Canva tools and resources within your account
- Drag-and-drop builder for easy designs
- Broad selection of automation tools
- Intuitive analytic tools to study customer behavior
- Dynamic pricing options so you only pay for what you need
Why Is AWeber a Great Solution?
One of the reasons we think AWeber is a great choice is because it offers dynamic pricing.
Instead of multiple plans, everyone who chooses a paid plan with AWeber gets the same tools.
However, a business with 1,000 subscribers won’t have to pay the same as a business with ten times that.
Paid plans start at around $16.
In addition to pricing, AWeber provides a decent selection of integrations, automation tools, and other resources that allow you to create a cohesive online experience for users.
It’ll also let you incorporate your online store, ensuring your products are easy to access when you include them in your emails.
Pros of AWeber
AWeber has plenty of great features, but here are a few of the top reasons you should give it a shot.
- In-account access to Canva stock photos and elements provides a wide range of professional elements and design features.
- Extensive automation tools make various email automation accessible on all plans.
- Dynamic content to tailor emails for subscribers and segments to ensure your customers only get the content they want.
Cons of AWeber
Although AWeber is a solid choice for email marketing, it has its limitations.
Here are the drawbacks that stood out to us.
- Low subscriber threshold on free plan limits what you can do for free.
- Landing page builder doesn’t allow testing or analytics cookies.
- No free trial of the paid plan.
AWeber vs Other Top Recommendations: How They Compare
AWeber stood out above ActiveCampaign and Sendinblue, our other two top picks, for a few reasons.
Mainly, its free plan is far more extensive than SendinBlue.
Also, its dynamic pricing allows your monthly price to reflect your business’ size, making it easier to stay on budget.
However, there were also a few things AWeber didn’t have.
Unlike ActiveCampaign, AWeber doesn’t offer quote-based pricing like SendinBlue.
It also doesn’t provide messaging features like ActiveCampaign, which allow you to reach your customers more easily.
If you’re looking for a budget option, Sendinblue might be more up your alley.
Here’s a quick look at AWeber’s pricing.
You can see complete plan details on their pricing page.
- Start Pro: $16.15 to $146.15 per month, depending on subscriber count.
- Custom: bespoke plans for lists with more than 25,000 subscribers.
The pricing listed reflects a 19 percent discount off the cost of paying per month if you pay annually.
Can You Try AWeber for Free?
Unfortunately, AWeber doesn’t offer a free trial of its paid services.
However, its free plan is quite comprehensive.
If you sign up for it, you should be able to get a solid feel for whether or not it’ll work for you.
Conclusion: Should You Choose AWeber?
AWeber is the perfect choice for a business that doesn’t want to pay for services it doesn’t need.
You get the full suite of tools with any paid plan, so you can rest easy knowing your pricing is fair.
In addition, the monthly cost is lower than its competitors for similar tools.
Why We Suggest This
ActiveCampaign is a great solution because it provides web-based businesses with the tools to draw in new customers. With an array of customization and personalization options, you’ll be able to reach customers based on their preferences and behaviors.
- Best For: Web-based businesses
ActiveCampaign is a digital marketing platform that provides a customer-centric approach to email marketing.
It offers tools to help you reach new customers, grow your relationship, encourage conversions, and grow your audience.
Key Features of ActiveCampaign
The best thing about ActiveCampaign is its extensive list of features.
The creators included everything businesses need to get the word out with a successful, streamlined email marketing campaign.
When you choose ActiveCampaign as your email marketing platform, you’ll get the following features:
- Unlimited email sends with all paid plans, including Lite.
- Social media integrations allow you to segment subscribers based on behavior.
- Extensive customization options on the Pro plan.
- Advanced analytics and event tracking.
- Mobile campaign optimization to entice readers on mobile devices.
- Transactional email features via Postmark.
- Nearly 900 app integrations.
Why Is ActiveCampaign a Great Solution?
ActiveCampaign is a great solution because it provides web-based businesses the tools to draw in new customers.
With an array of customization and personalization options, you’ll be able to reach customers based on their preferences and behaviors.
ActiveCampaign offers four paid plans, each of which has a lengthy list of features.
All plans include its intuitive email builder, subscription forms, detailed reporting tools, and subscriber segmentation.
It also has a long list of app integrations to help better personalize your user’s experience.
Pros of ActiveCampaign
When you sign up for ActiveCampaign, you’ll find heaps of excellent features for building campaigns.
- No restrictions on emails: Unlimited email sends means there’s no restriction on how many newsletters or promotions you can send each month.
- Intuitive interface: Drag-and-drop builder lets you create emails quickly, efficiently, and professionally
- Data and analytics: Detailed analytics let you target campaigns based on user behavior and activity
Cons of ActiveCampaign
Despite its good qualities, ActiveCampaign has a few cons.
Take a look at what we found.
- Minimal customer support: tech support is not available 24/7
- No free version: All ActiveCampaign plans require payment
- Learning curve: ActiveCampaign is a bit more difficult for newcomers to navigate at first
ActiveCampaign vs Other Top Recommendations: How They Compare
The primary way in which ActiveCampaign stands out from the other top competitors is due to its plans.
It offers far more features in each plan than Sendinblue or AWeber and is much more popular than both.
However, ActiveCampaign’s downside is that it doesn’t offer a free plan.
Whereas AWeber and Sendinblue each provide free plans, ActiveCampaign doesn’t.
In addition, ActiveCampaign limits subscribers on the Plus Plan, while SendinBlue doesn’t.
ActiveCampaign offers four paid plans, including an Enterprise plan for larger businesses.
Its pricing is as follows:
- Lite: $29 per month
- Plus: $39 per month
- Professional: $149 per month
- Enterprise: Custom pricing
Can You Try ActiveCampaign for Free?
Unfortunately, ActiveCampaign doesn’t offer a free plan.
However, you can take advantage of a 14-day free trial to test drive the tools.
You won’t need a credit card to sign up, but remember to save your content once the 14-day period is up if you choose not to use the service.
Conclusion: Should You Choose ActiveCampaign?
ActiveCampaign is an excellent second choice if AWeber isn’t for you.
It has a vast library of tools, many app integrations, and everything else you need to grow your business.
You’ll be able to learn how to build an email list and craft perfectly branded emails and newsletters to boost your subscriber list and attract new clients.
During our research, we focused on finding a great budget pick for businesses that need to keep costs low or won’t have a huge list.
Sendinblue was the clear winner based on others in its class.
Not only does it offer a marketing platform, but Sendinblue also provides chat, sales, and transactional email tools, making it a one-stop shop for a lot of your digital marketing.
Key Features of Sendinblue
Sendinblue has a wealth of excellent features.
The free plan is comprehensive, while the paid options provide everything you need at a great price.
Here are just a few of the best features Sendinblue offers.
- Messaging features: All plans include SMS and WhatsApp marketing tools to expand your reach to other online areas.
- Send time optimized: Email send optimization ensures you reach your customers at the right time of day.
- Landing page builder: You’ll have access to a high-quality landing page builder on the Business and Enterprise plans.
- Unlimited sends: All paid plans include unlimited daily emails, so you won’t ever feel restricted.
- Shared inbox: All paid plans include a shared inbox you can use to help better organize yourself.
Why Is Sendinblue a Great Solution?
Sendinblue is a great solution for email marketing needs because it allows you more flexibility than other plans.
With unlimited daily emails and messaging integrations, you’ll be able to reach your customers in all areas of the internet.
Pros of Sendinblue
Here are some of the top reasons we think Sendinblue is a great pick for building an email marketing campaign.
- Simple drag-and-drop editor for quick email builds lets you streamline your campaign process.
- Extensive email template library gives you plenty of ways to stand out from competitors.
- Supplement email messaging with SMS or WhatsApp for your customer’s convenience.
Cons of Sendinblue
As with other email marketing platforms, Sendinblue has a few cons.
- 300 message limit per day with the free plan.
- Added cost to remove branding on Starter plan.
- Send time optimization only available on Business and Enterprise plans.
Sendinblue vs Other Top Recommendations: How They Compare
Sendinblue stands out from our other top picks because of its comprehensive free plan.
You won’t feel bereft when using Sendinblue because it offers everything you need for a quality campaign.
SendinBlue’s main drawback is that all paid plans don’t have certain features.
For example, where ActiveCampaign and AWeber remove branding on all paid plans, brand removal is only included in Sendinblue’s Business and Enterprise plans.
If you want to remove ActiveCampaign branding from the Starter paid plan, you’ll have to pay an additional $10 per month.
Sendinblue offers three paid plans.
Each plan has a base price and will fluctuate based on your subscriber count and needs.
- Starter: $25+ per month
- Business: $65+ per month
- Enterprise: $1,000+ per month
Annual subscribers receive the prices above, which reflect a 10 percent discount from the month-to-month prices.
You can read more about their plans on the website’s pricing page.
Can You Try Sendinblue for Free?
Sendinblue’s best feature is that it offers a well-stocked free plan.
You can try many of the service’s tools and amenities using the free plan, then upgrade as your business needs grow.
Conclusion: Should You Choose Sendinblue?
You should try out Sendinblue if you need a well-designed email marketing campaign with a low price tag to increase your email open rates.
You’ll have plenty of flexibility in pricing, so you’ll only pay for what you need, and the free plan will make it easy for you to keep those monthly costs down.
The Best Free Email Marketing Platforms Options
Although the email marketing platforms we’ve already discussed are pretty robust, a free option might be better if you’re working on a tight budget.
During our search, we felt two platforms stood out from the rest because of their free plans.
Mailjet and MailerLite are two excellent choices if you want to minimize costs.
Of all the free email marketing platforms we looked at, Mailjet provided the most comprehensive list of resources.
Some of its key features include a drag-and-drop editor, a high subscriber threshold, and basic analytics to help fine-tune your campaigns. In addition, you can have an unlimited contact list.
The only limit is on how many emails you can send per month.
While many platforms have low thresholds for free plans, Mailjet allows users to have up to 6,000 emails per month at no cost, which is quite high compared to others.
Its paid plans start at $15, but many businesses will get all they need with the free option based.
The main downside to Mailjet’s free plan is its low daily email limit. You can only send 200 emails each day.
In other words, if you have a subscriber list of 6,000 people, you’ll have to stagger your sends.
However, the extra steps might be a worthwhile tradeoff if you want to stretch your marketing dollars as far as possible.
MailerLite is a simple, comprehensive email marketing platform with plans for all business sizes.
You’ll get sleek branding options, a simple drag-and-drop editor, and total flexibility when designing your emails.
Although it has a slight learning curve, MailerLite has all the tools you need to create successful email marketing campaigns.
MailerLite has a free plan for users with up to 1,000 followers.
It offers MailerLite’s basic features for email creation and automation.
In addition, MailerLite offers two paid plans for $9 and $18.
Each provides tools for e-commerce, social media integration, and more tools for creating effective targeted campaigns.
The main drawback to MailerLite is that the free plan only applies if you have fewer than 1,000 subscribers.
You also won’t get many of the automation features that can help expand your reach.
It also has a bit of a learning curve regarding integrations and analytics.
However, it’s a great product once you get the hang of it.
Notable Mentions: Notable Mentions: Other Email Marketing Platforms To Check Out
Although we consider the options we listed above to be the best of the best regarding email marketing platforms, they’re by no means the only ones worth considering.
Here’s some information on a few more notable mentions we think are worth a look at.
SendGrid by Twilio is an email marketing platform that offers an array of tools for creating high-quality marketing campaigns.
Why Is SendGrid a Great Option?
SendGrid is an excellent choice because it’s aimed at users who want to put their customers first.
It heavily focuses on customer engagement and subscriber growth, making it perfect if you’re still growing your business.
You’ll find a variety of tools that’ll let you create responsive, professional, and engaging emails that always hit the mark.
You can also count on SendGrid to be reliable.
Its extensive toolkit takes the hard work out of reaching your customers across the internet.
With WhatsApp, voice messaging, and Twilio Conversations, you’re all but guaranteed to reach your customers where they’re most comfortable.
Drawbacks To SendGrid
SendGrid’s Main drawback is that it doesn’t have a free trial.
If you want to test the features, you’ll need to get the minimum with the free plan or pony up for a paid option.
If that’s a deal-breaker for you, you might consider using a service that offers more.
SendGrid offers two paid email marketing plans.
Both are scalable based on subscriber count and how many emails you’ll need to send per month.
- Basic: $15 to $200 per month
- Advanced: $60 to $900 per month
SendGrid also offers custom pricing for customers with more than 200,000 contacts.
Can You Try SendGrid for Free?
SendGrid offers a free plan you can use to test out the basic features.
You can send a monthly limit of 6,000 emails per month to 2,000 contacts.
Another email marketing platform you can check out is Moosend.
It’s a well-rounded service that will give you high-quality email marketing and automation software designed for robust marketing campaigns.
Why Is Moosend a Great Option?
Moosend is a solid option because it provides multiple services you can combine to curate a marketing plan perfect for your business.
With Moosend, you’ll be able to create landing pages, automate workflows, and design emails around your brand’s image.
Some of Moosend’s best features include custom-coded templates, detailed real-time reporting, and extensive tech support.
All the tools are easy to learn, and if you need help, you’re never left waiting.
Drawbacks To Moosend
Although Moosend is an excellent resource for businesses looking to build a digital marketing campaign, it has some drawbacks.
Specifically, its analytics are a bit limited, and the interface can be a bit slow.
In addition, transactional emails are only available on the Pro and Enterprise plans. It’s also a bit pricier than many of its competitors.
Moosend offers two paid plans that provide a wealth of features.
- Pro: $9 to $5,840 per month
- Enterprise: Custom pricing
Can You Try Moosend for Free?
Moosend offers a free plan you can sign up for to get a feel for the service.
Although it doesn’t have all the bells and whistles you get with the Pro plan, it has enough of Moosend’s features that you’ll be able to decide if the platform is right for you.
Campaigner is an email marketing platform perfect for small and mid-sized businesses looking to expand their online footprint.
This platform focuses on e-commerce email marketing, along with SMS marketing and automation.
Why Is Campaigner a Great Option?
One of Campaigner’s best features is its integration options.
Some of the third-party services and apps Campaigner offers include Google Sheets, Typeform, and Facebook Ads that will facilitate audience growth as you’ve never seen.
Another reason Campaigner is worth a look is its analytics tools.
Using this platform, you can monitor all user lifecycle stages.
These stages include online behavior, message engagement, and purchases, allowing you to better target each customer’s needs.
Drawbacks To Campaigner
Campaigner’s biggest drawback is its price.
Plans start at $59, which is a much higher price point than other email marketing platforms.
It also doesn’t offer a free plan, which can be a deterrent for smaller businesses or bloggers.
When you sign up for Campaigner, you’ll have four paid email plans to choose from.
- Starter: $59 per month
- Essential: $179 per month
- Advanced: $649 per month
- eCommerce: $79.95 per month
In addition to the email plans, you can choose from email and SMS plans, too.
- Starter: $104 per month
- Essential: $224 per month
- Advanced: $694 per month
- eCommerce: $79.95 per month
The main thing Campaigner’s plans have going is the high subscriber threshold on the Starter plan.
Users aren’t restricted to fewer than 2,000 followers, which is quite common.
Instead, you can have up to 5,000 contacts.
Can You Try Campaigner for Free?
Campaigner offers a 30-day free trial that lets users explore all its features.
Unfortunately, it doesn’t have a free plan for smaller organizations to use.
If you want an email marketing platform that offers a complete marketing suite, Constant Contact is worth checking out.
It’s a platform designed with your customers in mind, so it’s perfect for boosting sales and expanding your base.
Why Is Constant Contact a Great Option?
Constant Contact offers digital marketing and marketing automation plans, making it ideal if you want to combine your digital marketing tools in one place.
You can choose the Core or Plus plans to make crafting your campaign more manageable, and growth tools will let you increase revenue with ease.
In addition to growth and marketing tools, Constant Contact will make it easy to market via SMS, social media, and mobile apps.
However, one of its greatest highlights is its library of hundreds of templates that’ll give you the branding options you need to stand out.
Drawbacks To Constant Contact
Constant Contact is ideal for business, but it has a few drawbacks.
You’ll want to ensure your business needs Constant Contact’s array of business-targeted tools before choosing this service.
Many options might be a bit too robust for new companies and bloggers.
Constant Contact Pricing
Constant Contact has two paid digital marketing plans and one marketing automation plan.
- Core: $9.99 per month
- Plus: $45 per month
- Marketing Automation+: $449+ per month
Each plan includes various marketing and analytics tools and sufficient design tools to take the hard work out of creating your messages.
Can You Try Constant Contact for Free?
Unlike other platforms, Constant Contact doesn’t offer a free plan.
Still, you can sign up for a free trial to start exploring its features.
You won’t need to submit any payment information, making the trial completely risk-free.
Drip is a streamlined email marketing platform that works seamlessly with e-commerce operations.
You can use its tools to build a high-quality newsletter or ad campaign to draw in new customers and give your existing ones solid reasons to stay.
Why Is Drip a Great Option?
When you want a platform that provides valuable business insights, Drip is the ideal choice.
Not only does it have extensive analytics tools, but it’ll give you simple marketing and segmentation tools too.
In addition, it integrates with Shopify, WooCommerce, and social media platforms, further enhancing your customer’s digital experience with your brand.
It’s genuinely one of the best all-around email marketing platforms you’ll find.
Drawbacks To Drip
Drip has two specific drawbacks.
First, it only offers one plan each user scales to their taste.
This can be frustrating because a small business or blogger won’t have the same needs as a larger, more established business.
Another downside is that tech support is only available from 9 a.m. to 5 p.m., Monday through Friday.
Drip only has one plan. It starts at $39, and users’ costs depend on how many subscribers they have.
$39 will cover up to 2,500 contacts.
Plans with more than 5,000 contacts will have access to chat support, and users with more than 110,000 contacts will have a dedicated customer service success manager.
Can You Try Drip for Free?
Drip offers a 14-day free trial of its plan that gives access to all its tools and services.
No credit card necessary to sign up.
Looking for a platform that provides a complete marketing hub all in one place?
Then you should check out ConvertKit.
Its comprehensive plans and growth tools make it easy for businesses to reach customers and share all the latest news.
Why Is ConvertKit a Great Option?
When you sign up for ConvertKit, you’ll notice its featured use cases feature musicians, authors, coaches, and podcasters.
If you fall into any of the creative fields, you’ll find all the tools you need to showcase your talent and services.
ConvertKit aims to help draw and maintain interest in your brand.
As a creative, you know how tricky this can be.
Fortunately, ConvertKit offers integrations, design features, and engagement tools to catch your customers’ eyes.
As a result, you’ll never have to worry about whether your content is landing as it should.
Drawbacks To ConvertKit
ConvertKit provides an excellent array of business tools, but it has a few downsides, too.
In particular, Free and Creator plans don’t have access to subscriber engagement scoring.
In addition, only the Creator Pro plan has the option to edit links in previously sent emails.
ConvertKit offers two paid plans that will scale based on subscriber or contact count.
- Creator: $9 per month
- Creator Pro: $25 per month
Can You Try ConvertKit for Free?
ConvertKit has a free plan that rivals some of the best free options we’ve already discussed.
Its feature list is extensive, so when you sign up, you’ll get a good idea of what to expect with its paid plans.
Even More Options To Check Out
Here are a few more email marketing platforms we think you’ll enjoy.
Omnisend is a great option because it strongly focuses on e-commerce marketing.
Businesses that want to increase revenue will find a lot of benefits in Omnisend.
Specifically, you’ll be able to create perfectly branded emails quickly using templates and a simple drag-and-drop builder.
The main drawback to Omnisend is that it’s not quite as universal as other platforms.
Since it’s geared toward businesses with an e-commerce operation, it might not be the best choice for personal websites or bloggers who aren’t monetizing any content or selling products.
Mailchimp is an excellent email marketing platform because it helps get your business online while growing your marketing platform.
You’ll find features, including audience management and automation, which will help you target emails with little effort.
In addition, you won’t have to worry about a complex learning curve because Mailchimp’s tools are pretty easy to master.
Although Mailchimp is an excellent resource, there are a few things to consider.
First, although the tools aren’t complex, site navigation can take some getting used to.
Also, the free plan is quite limited, so if that’s something you need, you might want to check out one of the other options listed above.
One of the main things that make HubSpot so great is its focus on being powerful but simple.
With easy-to-use features and multiple “hubs” to choose from, you’ll get a solid email marketing platform that facilitates business growth and boosts subscriber counts.
However, HubSpot has its issues.
For example, there’s a significant jump in cost between the Starter and Professional plans, which can make it hard to get what you need at a low price.
In addition, only users on the Professional and Enterprise plans have access to campaign optimization and reporting tools.
Cakemail is a lesser-known email marketing platform perfect for businesses, personal sites, and blogs of all sizes.
It provides tools for generating revenue streams and managing your audience, along with reliable email design tools that’ll give your customers the features they’d expect from your digital communications.
Cakemail’s main drawbacks are its segmentation function and language limits.
For example, you’ll have to manually segment your lists to group your subscribers.
In addition, there’s a limit on language options, making it difficult for businesses with global readers to reach everyone.
Another worthwhile tool to look into is Sendy.
This Amazon-run email marketing platform isn’t as popular as MailerLite or AWeber, but it packs a punch with its selection of features.
For example, some of its best features include multiple account management, third-party integrations, and branding tools.
Despite Sendy’s toolkit, the main issue is that it uses a license, not a company plan.
In other words, whereas a company hosts and manages the other options we discussed, Sendy is self-hosted.
That means you download the tool and handle everything yourself.
17. Zoho Campaigns
The last email marketing platform we felt worth mentioning is Zoho Campaigns.
This service does remarkable things for small business marketing by focusing on sales and engagement.
With plans starting at just $3, you’ll be able to find the perfect tools, no matter what your needs.
Zoho Campaigns’ drawbacks include its limited free plan, lack of integrations, and clunky editor.
However, its low-cost robust paid plans might make it a worthwhile service for small businesses to check out.
Other Products Relevant to Email Marketing Platforms
Email marketing platforms are invaluable, but they function best when combined with other tools.
Specifically, you’ll want to include a website builder, affiliate marketing tools, and SERP checkers in your marketing toolkit.
- Best Website Builders: A website builder is a platform that helps businesses easily create sleek, professional websites. The best website builders include themes, templates, and comprehensive plans that let you create a site without any prior coding knowledge.
- Best Affiliate Marketing Tools: Affiliate marketing is one of the most common ways bloggers and content creators monetize content. The best affiliate marketing tools include SEO features, chat marketing, and ad tracking.
- Best SERP Checkers: Search engine results page, or SERP, checkers will give you feedback on where your site lands on SERPs. The best SERP checkers will provide insight into where your site falls and why. Most importantly, you’ll be able to make informed decisions about how to improve your ranking.
Frequently Asked Questions
Here are the answers to a couple of common questions about email marketing campaigns.
How can I send bulk emails?
Email marketing platforms make it easy to send bulk emails to all or some of your subscribers.
Simply choose the subscribers or groups you want to email, create your message, and send it.
What are the 3 styles of email?
The three styles of email are direct, broadcast, and sequence emails.
Direct emails are between individuals about something specific.
Broadcast emails include newsletters, announcements, or other content.
Finally, a sequence email is automatically sent when a user takes an action.
Email marketing platforms eliminate the pain and frustration of creating newsletters and email promotions.
Based on our research, AWeber is the best option for any digital marketing needs.
ActiveCampaign and Sendinblue are the runners-up, so you can feel confident with any of those choices.
Now that you’ve read over all your email marketing platform options, you shouldn’t have any trouble getting your next campaign up and running.