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HubSpot Affiliate Program: How It Works, Payment Details & More

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Modern marketing is a challenging task.

Some marketing experts waste time struggling with managing various point solutions.

Others work with dynamic software that does it all but seems impossible to use effectively.

Enter HubSpot.

This platform has everything a business needs in one spot and it’s a cinch to learn and utilize.

Even better, HubSpot offers a lucrative affiliate program for businesses looking to add value to their websites and create new revenue streams.

HubSpot Affiliate Program at a Glance

To get started, here’s a quick overview of the components of the HubSpot Affiliate Program:

  • Cost Per Action (CPA): Cost per sale
  • Commission Rate: 15% monthly (Recurring Rate Program) or 100% of the first month’s revenue (Flat Rate Program)
  • Cookie Duration: 90 days
  • Payment Payout Threshold: $10
  • Payment Options: Direct deposit or PayPal

Does HubSpot Have an Affiliate Program?

The HubSpot Affiliate Program enables businesses and content creators to earn a commission when visitors click on a product link and make a purchase from HubSpot.

The application process is relatively easy.

You simply need to sign up with your personal information, business details, and promotional platforms.

Once you sign up, HubSpot will review your application and reach out to you if you’re deemed a good fit.

What Is the HubSpot Affiliate Program?

The HubSpot Affiliate Program pays marketing influencers, bloggers, and more to help promote the HubSpot Marketing Hub to their audience.

If someone clicks on the link to HubSpot from an affiliate, the affiliate earns a commission from the sale.

You can choose between a flat rate commission fee or a recurring rate commission.

How Does the HubSpot Affiliate Program Work?

After signing up for the HubSpot Affiliate Program, you’ll gain access to marketing tools and affiliate links for HubSpot plans.

By posting HubSpot affiliate links alongside customer relations, marketing, or sales content, you encourage your viewers to purchase subscriptions to HubSpot plans.

Is the HubSpot Affiliate Program Free?

Yes. You can join the HubSpot Affiliate Program and earn a commission for free.

This is the case with most high-paying affiliate programs you’ll find.

You should keep in mind that affiliates shouldn’t have to pay a sign-up fee or surprise fees down the line.

If you ever find an affiliate program that charges affiliates, it’s most likely illegitimate.

What Products Can You Promote for the HubSpot Affiliate Program?

Digital marketing services rely on HubSpot for effective solutions.

HubSpot offers five different software packages for companies to choose from based on their industry.

They offer an additional package that encompasses all five types of software as well.

As an affiliate, you can promote any of the six software packages.

1. Marketing Hub

Marketing Hub software helps customers attract the right audience, turn more visitors into customers, and create full inbound marketing campaigns at scale.

Pricing for this software is:

  • Starter: $45 per month or $540 per year
  • Professional: $800 per month or $9,600 per year
  • Enterprise: $3,600 per month or $43,200 per year

2. CMS Hub

CMS software provides content management software that’s adaptable for marketers, dynamic for developers, and allows businesses to create a personalized, seamless experience for their customers.

The pricing for this software is:

  • Starter: $23 per month or $270 per year
  • Professional: $760 per month or $4,320 per year
  • Enterprise: $12,000 per month or $14,400 per year

3. Operations Hub

Operations software lets users sync, clean, curate customer data, and automate business processes with ease.

The pricing for this software is:

  • Starter: $45 per month or $540 per year
  • Professional: $720 per month or $8,640 per year
  • Enterprise: $2,000 per month or $24,000 per year

4. Sales Hub

Sales software to assist teams in making sales, deepening customer relationships, and managing their channel more effectively.

The pricing for this software is:

  • Starter: $23 per month or $270 per year
  • Professional: $450 per month or $5,400 per year
  • Enterprise: $1,200 per month or $14,400 per year

5. Service Hub

Customer service software that helps you strengthen customer relationships, connect to the front office, and drive team efficiency.

The pricing for this software is:

  • Starter: $23 per month or $270 per year
  • Professional: $450 per month or $5,400 per year
  • Enterprise: $1,200 per month or $14,400 per year

Other Things You Can Promote With This Program

The only other software HubSpot offers is its free tools.

While you are more than welcome to promote the free tools, you won’t earn anything from them.

Even so, they can be a great way to attract customers to HubSpot.

HubSpot also offers a 14-day free trial that you can suggest to increase your audience’s interest in the program.

What Products Are Excluded From the HubSpot Affiliate Program?

There are no limitations on what HubSpot software you can promote.

Two limitations will exclude you from making a profit from a sale, however.

First, the customer cannot be an already active member of HubSpot.

You won’t get a commission for plan switches or upgrades.

The customer must also remain an active customer of HubSpot for at least one month.

How Much Do HubSpot Affiliates Make?

You can make a good chunk of change from the HubSpot Affiliate Program.

The exact amount of commission you can earn depends on a few factors.

For example, the size of your audience, the type of content you deal with, and the HubSpot commission plan you choose all affect how much money you’ll make.

If you have a site with a lot of traffic from people who would like the services HubSpot offers, you’ll likely be able to earn more commission than someone with a blog that doesn’t have any B2B content.

Being a HubSpot affiliate should match up with what you’re already doing and act more like a bonus for your viewers rather than a program of its own.

HubSpot Affiliate Program Commission Rates

As noted above, HubSpot offers affiliates a choice between two commission programs: the Recurring Rate Program and the Flat Rate Program.

The Recurring Rate Program offers affiliates a 15% monthly commission with monthly payments.

The Flat Rate Program offers affiliates a one-time lump sum payment of the first month’s profits.

Which is better?

Again, it depends on how well you can make sales.

If you have a fairly steady audience, don’t expect much growth, and don’t plan to be an affiliate for the long term, then a lump sum may be your best option.

If you have a page that is steadily increasing in viewers or plan to do more in the future, then a monthly commission will help you earn more.

How Long Does the HubSpot Cookie Last?

The HubSpot Affiliate Program has a 90-day cookie window, which is one of the longest cookie windows available for any affiliate program.

The cookie gives customers 90 days to consider the purchase.

The average cookie window for B2B, B2C, and SaaS affiliate programs is 30 days, while some big names, like Amazon and eBay, only offer a 24-hour cookie window.

How Do You Get Paid From HubSpot?

HubSpot pays its affiliates via direct deposit to their bank account or PayPal.

When they accept you into the affiliate program, you will have to fill out your banking information so that HubSpot can send you payments.

Both banking and PayPal are secure methods of payment and they shouldn’t charge you fees for direct deposit payments like these.

When Does HubSpot Pay Affiliates?

Depending on which commission program you choose, you’ll receive payment either monthly or as a one-time flat-rate payment.

HubSpot pays its Recurring Rate Program affiliates monthly, and its Flat Rate Program affiliates one lump sum after the first month.

This can be troublesome for those who like to receive payment more than one time a month.

What Marketing Materials and Promotional Tools Are Available?

By joining HubSpot’s affiliate program, you will have access to an extensive inventory of marketing material, including demonstration videos, banners, and copy examples.

The company designs all of the marketing material to help you earn as much commission as possible.

If you utilize these resources well, it should take you very little effort to advertise effectively.

You can attach these materials to videos, program them into your website layout, or send them out in posts or newsletters.

One of the most difficult parts of sales is creating the marketing materials, but HubSpot takes that struggle out of the equation by giving you everything you need upfront.

All you have to do is promote!

Who Should Join the HubSpot Affiliate Program?

Anyone who creates content that aligns with HubSpot’s is welcome to join the affiliate program!

Even if you don’t specialize in business and marketing, you can still make money from promoting HubSpot.

1. Content Creators

Content creators often have a wide follower base that includes people from all different areas of the workforce.

If you have a large user pool, you can earn a little extra revenue by directing your interested followers to HubSpot.

If you create content for the business world, HubSpot is a perfect promotion option, as most of your followers will already have interest in their products.

For example, if you’re a content creator for fashion, someone in your audience may own a clothing business and want to subscribe to HubSpot.

You might make less money being outside of the business sector, but it’s still a viable option for passive income.

2. Entry-Level Sales Workers

You don’t have to be a content creator to promote HubSpot, though.

People with entry-level marketing jobs or jobs in similar industries can promote HubSpot on their social media profiles or other online platforms.

This can also be a great way to get sales and digital marketing experience if you are planning on making a career in that field.

3. Business Owner

Any business wanting to improve its sales, marketing, or customer service can use HubSpot.

If you’re a business owner, big or small, you probably have peers in the field who are looking for help in these areas.

Suggesting a program like HubSpot is easy when people know that you know what you’re talking about.

Is the HubSpot Affiliate Program Worth It?

The HubSpot Affiliate Program is worth signing up for if you have the right audience.

Content creators in the marketing, customer service, and sales fields can make a good amount of money by promoting HubSpot software, and the perks of the program definitely outweigh the drawbacks.

The program is very easy to sign up for and the payment reception is simple.

It may not be ideal for making a living, but as a source of passive income, being a HubSpot affiliate can be a great way to earn a little extra money without a lot of work.

Here are some pros and cons of the HubSpot Affiliate Program to help inform your decision.

Pros of the HubSpot Affiliate Program

  • 90-day cookie window
  • Choice of commission program
  • Well-known brand
  • Deep linking accepted
  • Marketing material
  • Payment options
  • Low payout threshold
  • Affiliate manager

Cons of the HubSpot Affiliate Program

  • The commission amount could be higher
  • No commission if the customer is already signed up for HubSpot
  • Must have a solid following
  • Limited amount of software to promote
  • No growth potentials

Conclusion: Is The HubSpot Affiliate Program Worth It?

If you’re a content creator in the marketing or customer service fields, then the HubSpot Affiliate Program is worth it.

Since the software is generally more expensive than most products you’d promote as an apparel affiliate, you stand to make a good amount of passive income even if only a few people become customers of HubSpot from your link.

For example, if you only get one of your audience members to convert to a HubSpot customer, and they purchase a yearly subscription to the CRM Suite, you’ll earn $9,000 monthly if you’re on the Recurring Rate Plan or $60,000 if you’re on the Flat Rate Plan and the customer purchased a plan within one month of you being an affiliate.

While this is a lofty goal and a rare occurrence, it can happen.

As noted above, even single software packages offer a good commission return.

Even if you have a smaller audience, the HubSpot Affiliate Program is worth it if you create content for marketing, customer service, and sales.

If you don’t, however, it may be difficult to turn a profit with the program.

If business isn’t your content niche and you don’t have many followers that would use HubSpot, it might be best to find an affiliate that you are confident you can sell.

How To Join the HubSpot Affiliate Program

Joining the HubSpot Affiliate Program is as simple as entering your information.

A HubSpot team member will receive and assess your details.

Once they decide, you’ll receive an email stating whether they are accepting you or not.

Requirements to Join the HubSpot Affiliate Program

There are no strict requirements to join the HubSpot Affiliate Program.

Of course, you’ll need a website or social media account on which you’ll be promoting the software.

But other than that, there are no requirements.

Things that may help you get accepted to the affiliate program include having the right audience (customer services, sales, marketing), having a large audience, having more than one platform to promote on, and being highly active on your website or social.

How To Apply [Step-by-Step Tutorial]

To start, go to the HubSpot affiliate page, scroll down, choose either Recurring Rate Plan or Flat Rate Plan, and click “apply now.”


  1. Enter your personal information
  2. Enter your company information
  3. Enter your promotional information
  4. Click “Sign Up”

From here, HubSpot will send you a verification email to your inbox.

Click the link, and the HubSpot affiliate account page will pop up.

If and when they accept you, you’ll use this page to find marketing content and promotional tools, and you can start promoting right away!

At some point, before you first get paid, you’ll have to give HubSpot your banking information or PayPal details.

This is a simple process, however, and you can ask the hiring manager for assistance if you need it.

How Long Does It Take to Get Approved for the HubSpot Affiliate Program?

HubSpot states that approval for the affiliate program can take up to three business days.

However, the process is usually much quicker than this.

Those signing up for the HubSpot Affiliate Program can expect the company to decide within 24 hours on business days.

Remember, though, that approval does not mean payment.

You still have to put in the work and sell the product to earn money.

Approval just means that you’re eligible to use the promotional materials HubSpot has to make it a bit easier.

Does HubSpot Support the Affiliate Program?

Yes. HubSpot offers support for its affiliates with a designated affiliate manager.

You’ll have all your questions answered by either an affiliate team member or through the resources designed specifically to help affiliates succeed.

You can even start a personal relationship with a member of the HubSpot affiliate team, who are all dedicated to supporting you to succeed.

How To Make Money With the HubSpot Affiliate Program

Here are a few tips to help you make money with the HubSpot Affiliate Program.

1. Be Knowledgeable About Products

You’ll want to learn all you can about the software you’re promoting from HubSpot.

If you’re promoting the Marketing Hub, then you’ll want to know how much it costs, what features come with it, and how it can benefit your audience.

If you don’t have a firm grasp of what the software entails, then customers will be less likely to purchase it through your link.

2. Use Your Social Sharing Widget

Social sharing widgets are one of the valuable affiliate marking tools for promoting your content.

Linking your social media pages on your website or blog posts can help improve traffic to your profiles and create brand consistency.

The best social media platforms to link to are Twitter, Facebook, and LinkedIn.

3. Don’t Disregard FTC Compliance

The Federal Trade Commission (FTC) has strict guidelines for anyone receiving payment for promoting products and services.

Failure to comply with FTC guidelines could result in losing your status as an affiliate and some personal legal issues.

To avoid any problems that may arise, you should familiarize yourself with FTC rules and regulations.

3. Don’t Hide Being an Affiliate

Always practice affiliate disclosure.

If you hide the fact that you’re an affiliate, you can get into trouble with both the FTC and your audience.

The FTC requires that you disclose that you’re an affiliate of whatever product or service you’re marketing.

If you don’t disclose your affiliate status, you’ll be breaking the law.

Aside from legal trouble, your audience also won’t be happy.

Audience members want to know they can trust you and the products you promote.

If you break that trust, you could lose long-time relationships with your audience. Always be honest!

Alternatives to the HubSpot Affiliate Program

Maybe you’ve read this article and decided that HubSpot’s affiliate program isn’t exactly the best choice for you and your content.

That’s okay!

There are a few alternatives to the HubSpot Affiliate Program, which include:

1. GoDaddy Affiliate Program

The GoDaddy affiliate program pays a one-time 10% commission on domain names, website hosting, Office 365 products, and more.

It has a 45-day cookie window, and affiliates have access to over 100 banners, ads, coupons, etc., for marketing purposes.

2. ClickFunnels Affiliate Program

With the ClickFunnels affiliate program, affiliates get a 40% commission on all front-end products, 30% on all software, and 20% on all ClickFunnels subscriptions.

he cookie window for linking is 45 days, and they offer payment through a variety of options, including direct deposit, money wires, PayPal, international ACH, and more.

3. SaaS Affiliate Programs

There are many SaaS affiliate programs to choose from that are similar to HubSpot.

Some top choices are Canva, Semrush, and Shopify. Cookie window durations for SaaS affiliate programs last between 30 to 120 days.

Commissions range between 10% and 50%, or by sale.

For example, Canva offers a $36 commission for every Pro Plan sale.

All SaaS affiliate programs generally offer marketing materials and promotional tools for their affiliates to advertise.

Frequently Asked Questions

Here are a few common questions to give you more information about HubSpot and affiliate programs.

How much does HubSpot cost per user?

HubSpot has four memberships to choose from, and all the prices vary depending on the software:

Starter: $23 to $45 per month
Professional: $360 to $800 per month
Enterprise: $1,200 to $3,600 per month

Most software includes a discounted yearly subscription.

The Marketing Hub software, for example, is $45 monthly or $540 yearly, which is a savings of 10%.

All other software plans that offer a yearly subscription are approximately 10% off.

How many affiliate programs should I join?

As a general rule, those participating in affiliate programs don’t exceed three affiliates per site.

So, it’s best to do thorough research to choose which three affiliate programs to join.

It’s also wise to make sure the affiliate program is ok with you joining another affiliate program or already advertising for another company.

Wrapping Up

HubSpot is one of the most popular software providers for sales, CMS, and email marketing platforms.

As such, you can make quite a bit of money by joining the HubSpot Affiliate Program.

Whether you’re a content creator in the business sector or a marketing employee with a large social media following, the HubSpot Affiliate Program is an excellent way to earn passive income.

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