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Ikea Affiliate Program: How It Works, Payment Details & More

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Affiliate marketing has taken the world by storm in recent years. Companies are turning to bloggers, influencers, and anyone with a website or social media presence to help promote various products from their company.

eCommerce rates have risen exponentially thanks to affiliate marketing. The best part about affiliate marketing is that you can promote products from a brand or company that you use and enjoy, all while earning extra money.

If you love the home furniture store IKEA, you might consider joining their affiliate program.

Before you fill out the application, take a look at everything you should know about the IKEA affiliate program, like how it works, how you’ll get paid, and more.

IKEA Affiliate Program at a Glance

IKEA’s affiliate program is one of the best for promoting furniture and other household items.

With operations in 63 countries worldwide and millions of purchases annually, IKEA is one of the most popular home stores worldwide.

Before we dive into all the nitty-gritty details of the IKEA affiliate program, here’s a quick overview of the main things people look for in an affiliate program:

  • Cost Per Action (CPA): $15
  • Commission Rate: 5%
  • Cookie Duration: 30 days
  • Payment payout threshold: Depends on the terms and conditions of your country
  • Payment Options: Depends on the terms and conditions of your country

Does IKEA Have an Affiliate Program?

IKEA does have an affiliate program that you can apply to join. The program allows people to promote any of their household products that fit their niche to their audience.

What Is the IKEA Affiliate Program?

The IKEA affiliate program is similar to other affiliate programs. It allows approved users to promote a wide range of products that the brand offers to their audience.

Whether you choose to market various products from them, specific items, or one item in particular, it’s a good affiliate program to consider applying for.

How Does the IKEA Affiliate Program Work?

After you apply for IKEA’s affiliate program, you’ll need to wait to see if you receive approval from the company to start marketing. If you receive approval, you can use their free marketing tools to start incorporating their products into your website.

When someone clicks on your IKEA affiliate link and purchases something, you’ll receive your commission on their purchase.

Is the IKEA Affiliate Program Free?

Signing up for the IKEA affiliate program is entirely free. It costs nothing to apply for the program or promote any of its products on your platform.

You shouldn’t be asked to pay anything if you sign up for the program through IKEA’s website, Admitad, or Tradedoubler.

What Products Can You Promote For the IKEA Affiliate Program?

IKEA is a massive store and brand that has everything you need to make your house, or anywhere you’re living, a home.

The direction you can take your affiliate marketing with IKEA’s affiliate program is up to you. Here are a few of the products you can promote when joining the IKEA affiliate program.

Beds and Bedroom Furniture

Many people shop at IKEA when they’re ready to style their bedroom. As an affiliate with IKEA, you can choose to talk about their bedroom furniture and their mattresses.

There are dozens of great options to talk about, and almost everyone can find something on the site that they’ll like.

With so many different options, marketing their beds and bedroom furniture could bring you huge success.

Even if talking about the bedframes isn’t something you’re interested in, they have everything for bedrooms, including sheets, comforters, duvet covers, and more.

General Home Decor

Who doesn’t love redecorating their home or starting fresh in a new place?

If you enjoy talking about all things home decor, you can do that with the IKEA affiliate program. They have beautiful artwork, frames for your favorite photos, plants, rugs, mirrors, etc., for you to market to your following.

Kitchen Decor and Items

Whether you’re a food blogger or photographer, you can benefit from marketing IKEA’s kitchen items and decor.

When you shop through IKEA, you’ll find affordable glassware, plates, silverware, and everything else individuals need to complete their kitchen.

They also have decorative items for kitchens, like placemats, fun signs, and unique plates and bowls to incorporate into a kitchen. The sky’s the limit on how you can market kitchen items from IKEA if that’s what you’re interested in.

Kids and Baby Room Items

For those who run family blogs and families in general, IKEA has hundreds of baby and children’s items that you can talk about and promote to others. They have everything from cribs to beds, fun decor items like mobiles, and even a bunch of kid-approved toys.

The best part is that many of their kid and baby items are affordable, which can mean everything to people starting or expanding their families.

If you have kids, thinking about marketing their baby and kids’ stuff could be an excellent idea for you.

Bathroom Items

IKEA has everything you need to make your bathroom elegant or suit whatever style you want. You can promote their shower curtains, faucets, floor mats, towels, and whatever else you can think of that would go in a bathroom.

Other Things You Can Promote With This Program

Besides all the obvious products an affiliate can promote from IKEA, they also offer a planning tool.

The planning tool is helpful for those wanting to design a room or their whole home from scratch rather than redecorating.

The planning tool can also help you visualize what color scheme and decor items would work well in a particular room. You can easily promote that via your platform to earn additional income from the program.

What Products Are Excluded From the IKEA Affiliate Program?

The one thing that you can’t earn a commission on from IKEA is their gift cards.

Besides this, IKEA doesn’t limit what their affiliates can promote on their blogs and websites. Exclusions can change depending on the country you’re promoting from or based on other factors.

The best thing you can do is read the terms and conditions of your affiliate program agreement thoroughly to ensure you’re complying with all their rules and not promoting excluded items.

How Much Do IKEA Affiliates Make?

IKEA affiliates earn a decent amount, but it isn’t large enough to not participate in other affiliate programs or be your single source of income.

Depending on how many people purchase items through your link, you can earn anything from a few bucks to a few hundred dollars.

In some rare cases, affiliates can earn over $1,000 but keeping your expectations realistic is better.

IKEA Affiliate Program Commission Rates

The affiliate program commission rates at IKEA are around 5%. You might see that rate jump to 7% in some instances, but 5% is the average rate.

It’s one of the lower commission rates for a furniture affiliate program, but that doesn’t mean you still can’t earn a decent amount of extra income.

How Long Does the IKEA Cookie Last?

The cookie for the IKEA affiliate program lasts for 30 days. So, when someone clicks on your IKEA affiliate link, you’ll earn a commission on their purchase whether it’s the same day they click or within 30 days from their initial click.

How Do You Get Paid from IKEA?

How you’ll get paid by IKEA will depend on your country of origin when you sign up for the program. They don’t have specific details listed on their website but based on other similar affiliate programs, there should be several options you can choose from.

When Does IKEA Pay Affiliates?

Much like their information on how you’ll get paid, IKEA doesn’t disclose when they pay their affiliates until you’re approved for the program. Based on similar affiliate programs, you should receive your earnings from IKEA once a month.

What Marketing Materials and Promotional Tools Are Available?

IKEA has some of the best free marketing materials for its affiliates. Much like other programs, you’ll receive banners for your website that make it easy for your audience to visit the IKEA website.

In addition to the banners, they allow for deeper linking, which can help boost your platform. IKEA states that they have exclusive marketing material for their affiliates, but they don’t publicly disclose what that entails, so you won’t find out until you apply and they approve your application.

Who Should Join the IKEA Affiliate Program?

IKEA doesn’t limit its affiliate program only to specific bloggers, website owners, and influencers. While anyone can apply to join the program, three niches might give you the most success with this program.

Interior Design Bloggers

Interior design blogs are great for promoting IKEA with the affiliate program.

You can completely redesign your home using only IKEA products to make it everything you want it to be and more. Interior design bloggers can showcase their style and give advice on which products to use for what style.

Whether it’s the bedroom, living room, kitchen, or any other space in the home, an interior design blog can significantly benefit from earning a commission from the IKEA affiliate program.

Home Renovators

Of course, IKEA has tons of furniture to decorate a home with, but they also have a planning service that home renovators might want to promote. Hiring a home renovator can be costly, and IKEA’s planning tool can make planning your dream home that much easier.

Besides the planning tool IKEA offers, home renovators can promote all the products on IKEA in an effort to encourage people to renovate their homes with IKEA furniture and other products.

Family Bloggers

Those who run a family blog could benefit from joining IKEA’s affiliate program. IKEA has its fair share of kids and baby products that are worth promoting.

Plus, a family isn’t just about little kids and babies; you can promote teenager-approved furniture, products, and other things you use around your home to keep your family happy.

IKEA’s products are known to be reasonably priced, which can make a huge difference for families.

Family bloggers can talk about how to decorate a home on a budget with IKEA products and things that their kids and other family members love from the brand.

Is the IKEA Affiliate Program Worth It?

When it comes to choosing an affiliate program, you need to thoroughly assess the pros and cons of it to make sure it’s worth it for you and your audience.

Pros of the IKEA Affiliate Program

The pros of the IKEA affiliate program are the main reason why you might consider joining the program. Here are five pros to think about.

  • There’s a wide range of products: The best thing about IKEA is that you can promote hundreds of products. You can choose a few, a specific style, or whatever fits your platform the best.
  • There are incentives: For those who drive a lot of traffic to the site, IKEA offers great incentives like discounts and other promotions on products.
  • It’s user-friendly: Using the affiliate program and applying their marketing materials is very easy. Even those who’ve never been a part of an affiliate program before shouldn’t have a problem.
  • It’s a well-known brand: Almost everyone knows what IKEA is, so you should see a decent amount of success by brand recognition alone.
  • The earning potential: Even though the commission rate is pretty low, with all the other great features combined, there’s the potential to make a decent amount of money.

Cons of the IKEA Affiliate Program

Despite the program having several advantages, there are some cons you need to consider before applying.

  • The payout: A huge con to the IKEA affiliate program is their payment. Until you sign up, it’s nearly impossible to know the minimum payout, how you’ll receive your earnings, and when.
  • There’s a low commission rate: Even though you could potentially have great earnings, the commission rate for IKEA is far lower than other programs in this niche.
  • Product availability: IKEA is a popular store, so their products change frequently, making promoting challenging.
  • Sale tracking: Some people report that tracking their earnings is difficult and time-consuming.
  • It’s highly competitive: There are a lot of IKEA affiliates and a lot of other similar affiliate programs, which can make this niche very competitive.

Conclusion: Is The IKEA Affiliate Program Worth It?

Overall, the IKEA affiliate program is worth it for most people. The program is worth it if you’re passionate about home products and sharing things you love with your audience.

If you’re not willing to spend some time marketing IKEA products, it might not be worth it.

How To Join the IKEA Affiliate Program

If you think that the IKEA affiliate program is one that you could benefit from, you’ll need to apply before promoting their products for compensation.

The good thing is that applying isn’t too tricky, and you can do it in a few minutes.

Requirements To Join the IKEA Affiliate Program

There aren’t many requirements to join the IKEA affiliate program. The main ones are that you need to have a website or social media presence where you can market the products and that you are over 18 years old.

How To Apply [Step-by-Step Tutorial]

To apply for IKEA’s affiliate program, you’ll need to visit their affiliate program page on their site. After that, you can follow these steps:

  1. Click “sign up.”
  2. Enter all the information they request (name, email address, etc.)
  3. Fill out the remainder of the application
  4. Click “submit”

How Long Does It Take To Get Approved for the IKEA Affiliate Program?

How long you’ll have to wait to see if you get approval for the IKEA affiliate program will vary.

It can be a few days to a few weeks, depending on how many applications they have to get through and other delays. Most people hear within a few days, however.

Does IKEA Support the Affiliate Program?

There are some companies out there that aren’t huge fans of their affiliate programs or do not offer them enough support.

IKEA, on the other hand, provides plenty of support and tools for those who join its affiliate program to succeed.

How To Make Money with the IKEA Affiliate Program

As a content creator or website owner, you can brainstorm different ways to promote the products from IKEA.

No matter how you choose to promote IKEA’s products, here are a few tips to help you succeed and avoid failure.

Be Knowledgeable about What You Promote

No one likes to hear people promote products or brands they don’t use or like themselves.

When you use products from IKEA and promote them, people are more likely to trust you and invest in the products themselves.

Post about IKEA Products Often

One of the best ways to see success with any affiliate program, especially IKEA’s, is to post or talk about it as often as possible.

The more you post or talk about various products from IKEA, the more it will be in your followers’ minds, and they’ll be more inclined to purchase something from them through your affiliate link.

Disclose Your Affiliate Partnership

If you don’t disclose your partnership with IKEA, you stand to kill your chances of earning money from its affiliate program.

No one likes to feel like they’re being sold a product sneakily. You can post a disclosure in a caption or on your blog so your followers will have more trust in you.

Talk to Your Followers

You’re mistaken if you think that your affiliate work is done once you post your video or photo about IKEA products.

One of the best ways to avoid failing is to communicate with your followers, especially if they have any questions.

If you don’t answer their questions, they might give up and not purchase something through your affiliate link.

Alternatives to the IKEA Affiliate Program

IKEA might not be the best affiliate program for everyone.

If you want to consider other options before deciding on IKEA, want more than one affiliate program, or are thinking about making a switch, here are three great alternative affiliate programs you can try.

  • Target Affiliate Program: With Target’s affiliate program, you can promote similar products as you could with IKEA and then some. Their commission rate is 8%, it’s free to sign up, and the cookie duration is seven days.
  • Wayfair Affiliate Program: Wayfair is another excellent home furniture and decor site that offers free sign-up for its affiliate program. The commission rate is 7% and the cookie duration is seven days.
  • Walmart Affiliate Program: Walmart is one of the largest affiliate programs because there are more than seven million products to promote. The commission rates average between 1% and 4% but they can reach as high as 18% for certain products.

Frequently Asked Questions

There’s a lot of information floating around about IKEA’s affiliate program. If you still have questions about it, here’s what other potential affiliates are wondering about the program.

Does IKEA work with influencers?

Yes, IKEA does partner with some influencers. They will partner with bloggers and influencers with high follower counts to help them promote their products. You don’t have to be a high-profile influencer to sign up for their affiliate program, however.  

What is the most popular IKEA item?

With over a million products, there are a lot of popular items at IKEA. There are too many to list here, but some of their most popular items are their Malm three-drawer dresser, floor lamps, and upholstered bed frames.

Wrapping Up

The IKEA affiliate program is an excellent option for those who love promoting home goods and furniture.

The program is easy to sign up for, offers a wide variety of products for you to market, and plenty of marketing tools to help you succeed.

You can easily sign up today and promote their products within days.

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