There are two types of bloggers in the world today: passion bloggers who treat their site as an online diary, and professional bloggers who aim to promote or monetize their hard work.
As a member of the latter group, know that you have a plethora of challenges and opportunities ahead that will determine your fate. This includes marketing your blog to attract more traffic from touchpoints like social media, display ads, and search engines.
Contrary to popular belief, you don’t need an SEO expert to make your site visible in search engines. This is particularly the case when it comes to the core on-page optimizations that improve user experience, site crawlability, and indexability. It may not get the job done without off-page SEO, but it will surely get the ball rolling.
Below are seven simple ways to get started with on-page SEO:
1. Modify Your Permalinks
The first thing you need to do before you even publish posts is to use an SEO-friendly permalink structure.
A rule of thumb is to make it memorable and readable not just to web crawlers, but to human users as well. This means you should avoid using symbols and lengthy words that will make permalinks too confusing, cluttered, and less shareable.
Joost De Valk of Yoast SEO recommends ending URLs with the shortened version of the post name. It’s also acceptable to use category names as long as they, too, are short and descriptive.
2. Plan Internal Links
To index web pages in search engine results pages or SERPs, search engines like Google use web crawlers that discover relevant content from post to post. You can accelerate this process by optimizing your site’s internal link structure and connecting contextually relevant pages.
For example, if you have a post about email marketing, consider linking to a separate roundup of the best email marketing automation tools.
Just remember to weave the link in as naturally as possible using an anchor text. Simply pasting the naked link within the post is disruptive and off-putting to meticulous readers.
3. Get Post Titles Right
The post title is one of the most important on-page SEO factors you need to optimize. Not only does it affect the keyword relevancy of content, but it also gives readers an idea of what to expect – thus, making pages more clickable when they appear on SERPs.
To make posts more SEO-friendly for crawlers, don’t forget to include your target keyword within the title. It’s also important to keep it below 65 characters to make sure the full title is displayed in search engines.
While not necessarily an SEO factor, you need to make your titles as compelling as possible to encourage more clicks from search results once it appears there. One of the best tools you can use for this is the CoSchedule Headline Analyzer. It provides an aggregate score for your headline based on different factors.
4. Speed Up Your Site
While it doesn’t directly affect your search engine rankings, page loading speed significantly impacts other engagement-related SEO metrics – including dwell time, bounce rate, and visitor loyalty.
Why? Because users hate a sluggish site, especially if they badly need answers to their problems fast. In fact, 40% of online users will probably abandon your site if it takes more than 3 seconds to load fully.
5. Optimize Your Images
Apart from compressing images for faster loading, you should also make them more SEO-friendly by modifying their title and alt text.
Similar to post titles, an image’s alt text must include your target keyword to show its relevance to web crawlers. Do this to at least one image per post but never too many times – unless you deliberately want to get flagged for keyword stuffing.
The image title, on the other hand, is mainly for the convenience of human readers. Preferably, it should still contain a derivation of your target keyword, but it must be succinct, useful, and relevant to the post’s topic.
As mentioned above, compressing the images you will feature on your blog is a must if you don’t want visitors to bounce away from your site.
6. Add Meta Descriptions
By default, search engines pull the first few sentences in your post for SERPs. Unfortunately, this doesn’t always make it readable or alluring for users.
For better click-throughs, add a brief meta description that explains what your post is about in 160 characters or less. If you use WordPress, the easiest way to do this is to use the Yoast SEO plugin.
7. Analyze Your Site
Finally, the key to successful SEO is to continue monitoring your site and the online search industry for changes.
After all, even the most seasoned SEO experts can’t rank a site overnight. Rather than following a preplanned blueprint and hoping for the best, you need to have an adaptive approach that evolves with time.
A great strategy is to integrate your site with platforms like Google Webmasters, which can provide holistic SEO monitoring to any site.
“Google Webmasters has lots of applications that provide great value,” says Paul Granger of Website Promoter UK. “Another fantastic and helpful tool that you can use with your SEO is Google Analytics.”
For beginners, Google Analytics may be too daunting for comfort. There are lots of options and features that you can play around with, which you can also get lost in. Not to mention, the data that you can unearth from that tool is endless. Therefore, you need to read this Moz guide to ease your way into using this tool.
For most new bloggers, SEO is a frontier that can push you to the limits. The only way to succeed is to take one step at a time – starting with strategies you can execute with the resources you currently have.
If you’re looking for on-page SEO tactics that you can do by yourself, without any additional investment, then the list above has got you covered.
Why Do People Still Sleep on Blog Commenting?
Chapters 2 and 3 of my eBook:
dissect both my commenting success stories and why to comment on blogs from your niche. I lead in with a clear primer prepping you for the blogging journey, commenting-wise.
Why do bloggers still ignore the immense power of commenting? A few reasons reveal themselves but at the core, bloggers fear nobody will read their blog comments. Seriously; do you genuinely believe folks read all blog comments? Of course not because folks sometimes skip over comments. But a percentage of bloggers and readers do scan comments or take apart comments word by word, getting to know fellow bloggers. At the core though, fear rings strong, guys. Bloggers fear wasting time. I get it. I too have to catch myself, to remind myself of these sweet blog commenting benefits.
Benefits of Blog Commenting
- bond with top bloggers through an underused vehicle, often ignored, but totally free of gatekeepers, unlike trying to reach someone through email or phone
- anybody can comment on a blog; new blogger, struggling veteran blogger, etc
- anybody can impress with comments at any stage of your career; any human being can share their thoughts in genuine fashion
- blog comments are forever; evergreen content
- blog comments serve as branding and bonding vehicles
- blog commenting is a free method for connecting with bloggers
- blog commenting on blogs with raving communities ejects you into the blogger’s tribe
- people who buy your stuff often need to see you are legit, active and social online; enter blog commenting
Those are but a few reasons why you want to comment on top blogs from your niche. Do your best to dwell on these reasons if you want to mail it in, skipping on blog commenting because you feel like commenting on a top blog wastes your time.
I just find it weird that years into me discussing blog commenting as a viable means to bond and grow business, bloggers scoff at it. I do have an idea why, though. Bloggers focus on things over people. Bloggers want links and do not put in the time and energy to develop connections with other human beings. Put in the time, and you will be golden. But if you want to deal with things to manipulate people you will have a terrible time getting traction online because business may flow through things, but business originates in humans. Think that one through for just a moment.
Commenting works if you comment genuinely on blogs from your niche. Nobody likes someone who wants to publish a link, and to leave. We call these guys comment drive-bys. Stick around. Write a few sentences. Be genuine. Be helpful. Be warm. The more you give to blog commenting, the more you get from blog commenting. Do you see how it works? The process is quite simple but you need to be onboard, fully, to be a generous, genuine blog commentor.
Be present. Imagine yourself speaking to another human being, in person. How should that feel? Good, methinks. Bask in that feeling as you publish a few sentences or paragraphs via a blog comment. Feel the fun in connecting with humans. Blogging is 100% in the connections. Never forget that.
Clients, customers, business and traffic find you through genuine, generous, frequent comments. I am living proof. Peep my example if you want to comment but believe commenting will be a waste of your time. Trust me; it won’t.
4 Ways to Respond to Blogging Critics
We all have ’em.
Or, if new to blogging, critics will pay you a visit eventually. Being seen online means being criticized sometimes. Part of your successful blogging tax.
Fools waste precious time and energy engaging critics in some way, shape or form. Avoid doing this. Paying, loyal, loving fans deserve your energy. Go to where you are loved.
Follow these 4 tips to respond to blogging critics effectively.
1: Ignore Critics Completely
If I come across a nasty 1 star review of my eBooks, I ignore the barb completely because miserable, angry, unhappy people cannot think clearly and tell the truth. Why trust a raging, mindless, idiotic bull? Ignore these people. Buy my critics eBook too to begin spotting these fools.
2: Listen for a Shred of Stinging Truth
OK guys; following this step feels uncomfortable but you need take the step to become a successful blogger. Listen closely to critic feedback. How does it feel to you? Upsetting? Embarrassing? Does a critic anger you or annoy you? Do you want to debate or debunk those morons? If any negative emotion feels triggered by receiving criticism you believe some or all of their critical feedback. I did tell you; this step/tip feels unpleasant. But how could you ever sell a bunch of eBooks and help people and make money if you genuinely do NOT believe in the value of your eBooks? How can you become a pro blogger if you believe you will always be amateur hour?
Critics trigger false beliefs you need face, feel and release to reach the next stage of your blogging growth. I never had powerful break throughs until a critic tossed some nasty barb my way, triggering some fear I needed to release to gain enough clarity and confidence to reach the next stage of my growth.
3: Psyche Homework
Critics see you as a mirror. What criticism seems doled out to you, on to you, is a critic speaking of themselves. We are connected; all of us. Critics never seem to see this and choose to speak of self via their criticism of you. Do your mindset homework. See how criticism serves as a projection of individual onto you? Relax. Prep yourself for future criticism. Consider writing blog posts discussing problems critics see in self if this topic applies to your blogging niche. Turn criticism into help and profits, too.
4: Never Gang Up
Ganging up on critics with your friends only shows your weakness. Critics fear. Critics are in pain. Imagine taking time to rile the troops and kick a wounded dog? This is what it’s like to get your tribe rounded up to gang up on and belittle critics. Plus, try getting featured on world famous blogs by building a bully image these days. I dare you.
Relax. Critics have issues. Ignore these folks outright. Leave them be, and you will be happier, healthier and wealthier, too. Never waste your time fighting critics; especially with friends. Do something uplifting and enriching with your time, energy and efforts.
Help people. Do not try to hurt, hurt people. Give your attention and energy to love, generosity, abundance and service to experience the greatest blogging success.
How to Self-Publish eBooks for Increased Blogging Profits
Have you bought my blogging eBook?
Well; this is one of my 100 plus eBooks:
I thought 10 eBooks in 4 months was cooking in 2014, as a newbie author. Boy, was I off. I eventually went on a blitz including publishing 1 eBook daily for 3 months in a row during one of my trips to Bali, in 2015. Anyway, I want to help you self-publish eBooks to boost your blogging profits because every blogger loves registering sweet profits, right?
Follow these tips.
1: Solve Common Problems
Solve common problems in your blogging niche. Earn profits by solving problems through eBooks people need solving. If they need the solution they buy the solution. Does it get any simpler?
2: Keep It Short and Sweet
Gone are days of 50,000 word eBooks being the norm or a bit more normal. Kindle short reads and other short, sweet numbers seem resonant with our ever-increasing microwave culture. Note how folks love watching videos and getting the latest updates via phone. People enjoy getting what they want quickly so if you solve a pressing problem fast people buy the eBook-solution.
I span 6000 to 15000 words per eBook; find your sweet spot.
3: Be Prolific
I think too many bloggers eat into their eBook profits due to holding back. Do not be stingy. Self-publish freely to increase your exposure and to better increase your blogging profits. I shipped 100 plus eBooks and promote a fair chunk daily. Being prolific helps me to help more readers; smart way for boosting your profits.
4: Help People for Free….A Lot
Do you see how many guest posts I publish daily? Quite a few, folks. I publish guesties to help you and to increase both my presence and eBook sales. Profits flow to leveraging bloggers. If self-published authors guest post heaps, all the better for increasing your blogging and eBook sales. Keep helping people via blog posts, videos and podcasts too. Do not be shy. Increase your skills, exposure and eBook profits by generously helping people for free through content creation.
5: Show Off 5 Star Reviews
I recently began showing off my 5 star reviews for my eBooks, via my blog and social media. People sometimes buy based on word of mouth marketing. Observe the review below in response to the eBook above.
Seeing positive reviews makes it easier for a reader to buy your eBooks and pad your profits. Show off 5 star reviews. Go to where you get love to get more love and to increase your eBook profits.
6: Keep It Simple
Short and sweet eBooks sell.
Simple eBooks sell even more frequently.
I always simplified my eBooks as much as humanly possible to both reach maximum readers and to increase my eBook profits. Why do people buy solution-eBooks? Authors who offer simple, easy to follow reads find few issues selling a nice volume of eBooks. Keep eBooks simple. Imagine yourself writing for a small child. Be clear and simple. Resonate with readers. Sell more eBooks.
7: Persist in Promotion
I did not begin selling eBooks until I promoted the heck out of these reads. Often this involved mentioning 1 eBook per every blog post and guest post I published for months at a time. Such is the effort of a self-promoter who drives increasing eBook profits.
Tap into this prospering blogging income stream.
Being writing and selling helpful eBooks today.
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