Search Engine Optimization, or SEO, is one of the most important tools used by business owners and marketers alike to increase sales, boost visibility, and overall increase brand awareness.
SEO traffic differs from traditional ads and marketing because it’s considered organic, which is known to hold more weight with Google’s complex algorithm.
There are a variety of plugins available that you can use to boost your SEO ranking. Because there are so many subsections of SEO, it’s no wonder that companies are eagerly trying to develop more streamlined tools that are able to do more for the average user.
Once you have a grasp on your keyword and start publishing content, now it’s time to start analyzing and making changes. MonsterInsights is an easy to use tool that helps you track all of your SEO data in one place.
MonsterInsights connects seamlessly with Google Analytics to give you concrete results you can use to develop your SEO. You’ll be able to track data such as:
- View your top keywords
- View Outbound links
- Monitor website traffic
- Rank content by views
(Monster Insights Overview: https://www.monsterinsights.com/your-ultimate-guide-to-monsterinsights-dashboard-reports/)
You can also use this plugin to perform A/B testing on your content and keywords. Experimentation with data is the key to success, and this program gives you that much-needed access.
Google Keyword Planner
In order to boost your SEO rank, you first need to track down the keywords you’re going to use on your website and featured in your content. Google’s official Keyword Planner is designed to help you find words and phrases based on your niche.
Google Keyword Planner incorporates with Adwords advertising, but the info contained in this system is vital to any business owner or marketer who hopes to master SEO.
You’ll be able to find words based on or similar to your search query. Beyond the initial search, it’s possible to see the two deciding factors you’ll need to know before you choose keywords. The two factors are competition and search volume.
You can view these factors in the image below.
(Google Keyword Plan – Competition/Volume: https://moz.com/ugc/5-reasons-why-im-loving-the-new-google-keyword-planner)
Search volume, as the name implies, is the volume of searches for that word or phrase over a preselected period of time. You can also view the competition, which is how many people are currently ranking high with that word or phrase. Ideally, you want to choose words with a high search volume and low competition.
SEMrush is a plugin that you can use as both a research tool and as a way to check your own SEO usage.
As a research tool, SEMrush allows you to check the SEO insights on competitor pages. This is beneficial because you’ll learn what kinds of keywords people in your niche use, and how well they rank compared to the words you would like to use.
When you’re not digging into the competition, you can use this plugin as a way to help monitor your backlinks and check your own insights, including how well some of your articles are ranking based on your keywords.
As you’re writing your blog content and trying to rank your landing pages, it helps to have an idea of how your pages look in the eyes of Google and your readers. Yoast SEO is a plugin solution that comes with a slew of features, including the ability to write better content by using an easy to follow readability and SEO checklist.
You can go through and follow the advice on each of the checklists and watch your results change in real time. There are easy red, yellow, and green lights to let you know how well your content looks. The goal is to get double green lights, as this is the best ranking possible. The Yoast SEO plugin is intuitive and easy to use. Below, you can see how easy it is to create a keyword and check your status of the word in the post.
(Yoast SEO Keyword Sample Page: https://wordpress.stackexchange.com/questions/276976/with-the-yoast-seo-plugin-is-it-possible-to-make-the-meta-description-a-require/277108)
There are also tools with this plugin that give you access to meta tags and descriptions, which can help boost your rank and domain authority. Combine all of this with the ability to check for double links and put down breadcrumbs for the crawler, and it becomes obvious why Yoast SEO is one of the most downloaded plugins on WordPress.
Broken Link Checker
As you begin to rack up content on your website, you’re going to start amassing large amounts of links and images combined throughout your blog.
Without a doubt, there’s going to come a time when your links or images get removed, taken down by the original creator, or simply malfunction. When this happens, your SEO ranking could take a hit.
Luckily, the Broken Link Checker plugin is designed to help you resolve this problem. The plugin scans all of your pages and looks for broken links and images that are not functioning properly. You can use this plugin to correct the image or hyperlink on the fly or erase it to help maintain your rank.
Rel NoFollow Checkbox
If you’re trying to build up your site’s authority through SEO, you should consider the way you list external links to your page. The key is to add a nofollow attribute to the link, otherwise, some of your website authority may end up getting transferred to the linked website.
When you add links to your site via WordPress, the Rel NoFollow Checkbox plugin adds a small checkbox next to where you insert the link.
You don’t always have to put a nofollow attribute on your external links. However, it doesn’t hurt to consider whether or not the site you’re linking to is worth the authority you’ll sacrifice by unchecking the box. As you build relationships with other websites, this is an excellent leverage tool to help gain authority from people using your links.
As you develop your website and build upon the SEO you already have, you’ll soon discover that ranking high on Google can turn your website into a profit machine.
If you use these 6 plugins reasonably, you have everything you need to create new keywords, implement them on your website, check your competitors, track your progress in real time, and fix expired links and images as they expire.
SEO is a slow burn and it’s probably going to take some time before you’re ranking high on the first page of Google — but that doesn’t mean it’s impossible. Keep publishing content, optimizing your keywords, and engaging with your audience and before you know it you’ll have an excellent popular website in your niche.
3 Tips for Bonding with Blogging Influencers
Forget traditional influencer marketing. We want to go deeper.
Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.
What is the solution? Learn how to bond with blogging influencers.
I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.
Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.
Follow these tips to bond with influencers.
1: Buy a Resource
The best way to bond with an influencer is to get inside their heads.
Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.
When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.
2: Spend a Few Months Giving Not Asking
Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.
Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.
Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.
3: Never Rush the Process
Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.
Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.
Good things take some time. Never rush the bonding process.
Allow bonds to form organically to do influencer marketing right.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
Why Doing this Works Better than Asking for Business Referrals
After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.
Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.
A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:
- referral-seeking seems to be time-wasting
- referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you
I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:
- the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
- I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified
Top Bloggers Become Ruthlessly Effective with their Time
Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.
12 Times Daily Sales
I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.
The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.
Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.
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