TikTok has become a lucrative platform for creators to make money through various methods. Whether you're promoting products, running ads, or earning through the Creator Fund, TikTok offers multiple ways to monetize your content.

Here are five common strategies for generating income as a TikTok influencer in 2024.

Brett Helling
Owner, Bloggingtips.com

Brett Helling is a digital marketing expert with over 10 years of experience building, managing, and scaling websites.

  • Join TikTok's Creator Fund after reaching 10,000 followers and 100,000 monthly views.
  • Sell personal products or promote affiliate products using TikTok videos and links.
  • Earn money by creating sponsored content for brands or influencer agencies.
  • Accept virtual gifts from fans or run ads once you have a large following.

5 Common Ways That Creators Make Money Off TikTok

Making money on TikTok will be much easier now than it was in years prior. That’s because TikTok is quickly becoming one of the most popular social media platforms available, and with that comes more opportunities for influencers to make money.

Making money on TikTok is easier than you may think.

In fact, you can start earning revenue with TikTok in a few simple steps.

1. Apply for the TikTok Creator Fund

The TikTok Creator Fund is available once a user has 10,000 TikTok followers.

If they have 100,000 views on their videos in the past month, they are eligible to sign up.

TikTok pays them $2 to $4 for every 1,000 views they get.

2. Sell Products to TikTok Users

If you have your own products, whether physical or digital, you can sell them to your TikTok followers.

This is a great way to monetize your account if you already have an existing product line.

To do this, simply create videos promoting your products and include links to where they can be purchased in the video description.

You can also run TikTok ads promoting your products.

If you don’t have your own products, you can still sell products on TikTok using the affiliate marketing model by becoming an affiliate for another brand.

As an affiliate, you’ll earn a commission on every sale that you generate.

To find affiliate programs, simply search for “TikTok affiliates” online.

Once you’ve found a program that you’re interested in, sign up and start promoting the products.

Include your affiliate link in your video descriptions so that people can purchase the products you’re promoting.

3. Create Sponsored Content

As an influencer, you can make money on TikTok by creating sponsored content.

This is when you create a video that promotes a product or service in exchange for payment.

To find sponsors, you can search for brands that are relevant to your niche and reach out to them directly.

Alternatively, you can work with an influencer marketing agency that can connect you with brands that are a good fit for you.

When creating sponsored content, it’s important to be transparent with your audience and let them know that the video is part of a paid partnership.

This way, your followers will trust you and know that you’re only promoting products that you believe in.

Sponsored content is a great way to make money on TikTok, but it’s not the only way.

4. Make Money From TikTok Ads

If you’ve built up a large enough following on TikTok, you can make money through TikTok ads.

You can be paid to promote products or services in your videos, or run ads before or during your videos.

This is a great way to monetize your TikTok account if you have a large and engaged audience.

To run ads on your TikTok videos, you’ll need to partner with a brand or an advertising agency.

Once you’ve partnered with a brand, they’ll give you creative guidelines to follow when creating your video ad.

You’ll need to make sure that your video ad is high-quality and engaging, as well as compliant with TikTok’s advertising policies.

If you’re successful in running ads on your TikTok videos, you can make a significant amount of money.

However, it’s important to note that not all TikTok users will be able to run ads on their videos.

You’ll need to have a large and engaged following before brands will want to partner with you.

5. Accept Virtual Gifts

Another way to make money on TikTok is by accepting virtual gifts.

Virtual gifts are a big part of the TikTok community and can be given to influencers as a way of showing support.

If you have a large following, you can start accepting virtual gifts from your fans.

To do this, simply enable the “gifts” feature in your TikTok settings.

Once you’ve done this, people will be able to send you virtual gifts which you can then convert into cash.

To withdraw the money, you’ll need to link a PayPal account to your TikTok profile.

Supply:

  • A TikTok account
  • Access to a reliable internet connection
  • Creative ideas and inspiration

Wrapping Up

If you’re looking for a way to make money online, you must try TikTok.

Their organic reach allows you to reach many people and get your brand or products across.

Become a content creator and start creating an income for yourself using TikTok today.

Assets for Social Media

Discover our favorite blogging tools, resources, and examples to monetize your social media accounts.