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Level Intermediate
Category Keyword Research Tools
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5/5 ahrefs Reviews

Our BloggingTips Breakdown

ahrefs is my favorite tool, hands down bar none. Whether I am doing keyword research, tracking competitors, or figuring out how to silo content on my websites, ahrefs makes the process easy simple and intuitive. While the platform is a bit expensive (I don't agree with their newly-launched pricing model), the tool is still worth every penny.
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5 out of 5.0
Ease of Use
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5 out of 5.0
Customer Service
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5 out of 5.0
Value for the Money
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5 out of 5.0
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5 out of 5.0


  • Updates rankings every 5 to 7 days instead of daily
  • Keyword explorer can suggest random words
  • Pay-per-click features can’t compare to competitors


  • Newly-launched pricing model is a bit expensive for beginners
  • Must pay for extra users on every plan
  • Keyword explorer can suggest random words
  • Pay-per-click features can’t compare to competitors
  • No free trial option for the entire dashboard
  • Automatically charge you for additional data if you exceed your plan
4 /5 User Reviews
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Contact us for Questions

Ahrefs is a platform that gives webmasters and content creators all the tools they need to build their online empire.

You can improve your SEO by getting information about your competitors, such as what keywords they use and where they link.

You can rate resources before linking to them in your own content, establishing your credibility.

The website audit tool allows you to see your site’s SEO problems so you can fix them and climb to the top of search engine results.

This Ahrefs review tells you everything you need to know about the program.

Product Snapshot

Overview: This Ahrefs review will show you how the program can improve your online presence by boosting SEO, keywords, and site ranking.

Web crawlers analyze your site as a search engine does, pointing out where you’re lacking and how to fix the problem.

Use it to check your backlinks and survey your content.

Price: Plans range from $99 to $399 a month, depending on your needs.

Discounts Available: Ahrefs doesn’t offer discounts, but you can pay for a year in advance to save 20%.

Lifetime Plan: No

What is Ahrefs?

Ahrefs is a software company based in Singapore that offers many different features, such as a website authority checker, keyword generator, and broken link checker.

You can input your web address and get data back in seconds.

Ahrefs isn’t a new site that gives incomplete data in return for clicks.

Instead, the company has an established reputation.

screenshot of the ahrefs homepage

This is hands down the industry standard – the most helpful tool on the market – for niche website owners.

If you read an Ahrefs review, you’ll see how much they can help people drive traffic to their sites.

Ahrefs History

The Ahrefs founder, Dmitry Gerasimenko, created a search engine when he was a teenager.

He refined this interest into the backlinks index of Ahrefs in 2010.

The company first offered Site Explorer, which analyzed backlinks with SEO in mind.

It quickly became the best tool in its class.

The company continues to grow and offers an impressive SEO suite that beginners and web development pros love.

It’s one of the fastest-growing companies in Singapore and has a high rating from TechRadar.

Next on the company’s goal list is creating its own search engine.

How Much Does Ahrefs Cost?

Ahrefs has four different plans you can choose:

  • Lite for $99 a month
  • Standard for $199 a month
  • Advanced for $399 a month
  • Enterprise starts at $99 a month
ahrefs pricing table 1

Each plan allows access for only one user.

Additional casual users are $20 a month, while power users are $50 extra.

You can also pay additional reports, data exports, and rank tracking fees.

Is Ahrefs Worth the Cost?

Yes, Ahrefs is worth the cost.

Though there’s no free trial, you can use the basic webmaster tools for free to get a sense of the dashboard and data.

Then, when you check out the plan tiers, you’ll get an idea of how much data you need and can change your plan anytime.

Why Ahrefs Is Worth the Cost

Ahrefs is worth the cost because its data is impeccable.

The company has web crawlers always working on updating their information.

They divide results according to keywords, rankings, backlinks, and more.

The Problem Ahrefs Solves

Ahrefs solves many problems that beginning marketers might not even know about.

For example, you can see what type of traffic competing pages get, including where the traffic comes from.

You then can tailor your information to send that traffic to your page instead.

Finding the right keywords can be a challenge.

You don’t want to stuff them and sabotage your ranking, but you don’t want to miss out on words that come up in searches.

Ahrefs gives you data on Google searches, traffic for potential keywords, and SEO ranking difficulty.

You can do your own research to find ways to boost your site’s search performance and bring in organic traffic, but with Ahrefs, you don’t have to.

Instead, you can run a Site Audit to find out what SEO issues are on your site and learn actionable steps to fix them.

Why Would Somebody Want to Use Ahrefs?

Ahrefs is suitable for beginners and experts because it simplifies everything you need to do to make your website the best it can be.

You don’t have to cobble together information from different sources to maximize keywords, bring in organic traffic, and create strong backlinks.

You want to use Ahrefs to ensure your page functions properly, and search engines can pull it up for the right users.

You’ll get detailed data about target keywords and search engine performance, so you don’t have to do the legwork yourself.

Who Is Ahrefs Best For?

keyword research 1

Ahrefs is great for anyone with an online presence.

Marketers love the intuitive platform because it makes research easier

Casual users can benefit from Ahrefs.

Bloggers and small business owners will get actionable information about keyword usage and search engine rankings.

Why Ahrefs Is Best for Businesses

Ahrefs is a great tool for businesses because it provides information on your competitors.

There’s already so much involved in running a business without trying to find out what keywords your competitor uses, so let Ahrefs do it for you.

Once you know what your competition is doing, you can level up your site accordingly.

Who Should NOT Use Ahrefs?

If you’re only online for a fun hobby, you don’t need Ahrefs.

You might have a blog for fun and not care about traffic or monetizing your efforts.

In that case, you don’t need data about competitors, keywords, and backlinks.

Why Casual Users Should Not Use Ahrefs

A monthly Ahrefs plan is an investment.

If you’re only creating websites and social media for fun, then you don’t need the data the company provides.

Casual users don’t need to know anything more than what they can get from Ahrefs’ free resources.

What to Think About Before Buying Ahrefs

This Ahrefs review has shown you who should use Ahrefs and what you get from the product.

Before buying Ahrefs, consider the following points to ensure it’s the right tool for you.

What You Need

Ahrefs offers a lot of data that can help anyone with an online presence.

But you should think about what you need from the program.

The company provides high-quality resources for free, including:

  • Backlink checker
  • Broken link checker
  • Website authority checker
  • Keyword generator
  • Keyword rank checker


Thinking about the competition is a central selling point with Ahrefs.

They compile data on your competitors just as thoroughly as they do for your webpage.

This information can help you level up your site to ensure you’re at the top of the search results and getting organic traffic.

Knowing a few sites that compete with you can help you get the most out of your Ahrefs account.

You don’t want to waste time thinking about who might be a competitor or tracking irrelevant sites, so knowing who to analyze will help you exponentially.

Potential Keywords

You might already keep a document of your best-performing keywords to date.

You can compare this information to the keyword rankings that Ahrefs pulls for you.

You might realize that your keywords aren’t performing as well as those on the newer report.

Changing them out can give your site a significant boost in search rankings.

You can also analyze keywords before you use them.

Ahrefs will give you data on how well the keywords perform and how often they appear in searches.

This data saves you time and effort because you aren’t refreshing your content with keywords that won’t pay off.

Utilize Backlinks

Many sites don’t give enough thought to the backlinks used in their content.

You might worry that linking to other sites will drive traffic away from your site.

The good thing is that quality backlinks boost your site in search engine rankings.

You’ll get more traffic because your site shows up on the first page of results.

This factor trumps how long people stay on your page.

Using backlinks from reputable sources also helps to establish you as trustworthy.

Users will see you as an expert in the field because you’re backing claims with reliable sources.

Search engines see these links as a vote of confidence in your content, and they’ll move your site up the list.

You can use Ahrefs to check the validity of backlinks before including them.

Maximizing Your Usage

If you’re unsure about how to use Ahrefs, don’t let that worry stop you.

There’s an Ahrefs Academy you can access online for free.

You can take courses on SEO, blogging, and navigating the Ahrefs dashboard.

You can also check out their blog and SEO guide for information, tips, and tricks.

Test out the free resources before investing in a plan.

You’ll see how easy it is to use each tool, plus you get a sample of the quality data on the reports.

Then you’ll be ready to take advantage of your plan as soon as you sign up.

Features and Benefits of Ahrefs

Ahrefs has the most features of any single SEO tool on the market.

You can use this program as your one-stop shop for your online presence.

Read on to find out what benefits you’ll get.

1. Site Audits

A Site Audit will ensure your webpage is up to snuff, according to Google and other search engines.

While checking backlinks and updating to high-performing keywords can make a huge difference in your ranking and traffic, a site audit will catch other things you might have missed.

Google considers all aspects of a website, including the loading speed, security for user input, and mobile capacity.

If your site looks terrible on a mobile phone and leaks user data when they register for your newsletter, Google will push you onto page two of the rankings—or worse.

Running a site audit allows you to look over these small issues you might not notice on your own.

Ahrefs searches for problems such as:

  • Lack of alt text
  • Missing headers
  • Broken links
  • Menu accessibility

Link Building

Link building will show search engines that your site gets information from reputable sources.

Using Site Explorer, Content Explorer, and Alerts, you can check backlinks to maximize your site’s rank.

Site Explorer tells you backlinks from any site you choose.

You can find backlinks your competitor uses or follow the sources from a site you link to as well.

Content Explorer makes research simple.

This tool lets you know if a site is an authority in the field or not.

You’ll know you’re linking to quality pages based on the results from this tool.

Alerts are a great way to keep up with your competitors.

It will pop up when a competing site adds a new backlink.

You can then check out the backlink and add it to your own page if relevant, ensuring your page stays at the top of the search rankings.

Keyword Explorer

Ahrefs has Keyword Explorer, which helps you find keywords for your needs.

There are more than three billion keywords in the index, so you will get a great assortment of options each time.

Keyword Explorer helps you brainstorm the terms and provides data about how well the keyword performs in searches.

You can choose keywords based on the influx of traffic it might bring you.

Businesses with international markets can choose different keywords according to location.

The tool generates keywords for over 100 countries so you can spotlight each specific area to get the best search terms and possible results.

Competitor Research

Ahrefs has various tools for competitor research, including Content Gap.

This report shows you keywords that your competitors use, but you don’t, so you can check the ratings and add them to your page.

You can check out that site’s traffic, backlinks, and keywords to improve your site.

It’s also possible to input URLs for your competitors and track their data.

List your keywords and get reports for how much traffic those words deliver to your competitors.

Compare your performance to theirs and see how you can change your site to rank higher than them.

Rank Tracking

Rank tracking is a way to ensure your site is moving up—and you can also keep an eye on competitors’ rankings.

When you regularly check your rank, you’ll see how well your site is doing and what you might need to change.

For example, you might generate some new keywords for your landing pages and content.

Check your site ranking after that change to see if it’s improved.

If not, or if the change was minor, refresh your page with new keywords with better performance data.

You can run rank tracking reports daily, weekly, or monthly.

While keeping a close eye on your ranking will help your site’s performance overall, regulating these reports can help you juggle everything you need to do for your site.

You can give yourself time to let the site improve before checking in and making changes.

Ahrefs Customer Service

Ahrefs wants to empower all users to get the most out of the program.

You can search their help index for frequently asked questions.

They also have a video library on YouTube that can help you get the most out of the tools.

Does Ahrefs Offer Customer Service?

If you can’t find what you need from the help index, you can contact Ahrefs’ customer service for more specific information.

Their employees all have backgrounds in web development, SEO, and other tech fields.

What Types of Customer Service Does Ahrefs Offer?

Ahrefs has a chatbot on their website that offers replies in five minutes or less.

You can also email them at [email protected].

Why Should You Trust Us?

We’re a credible source for Ahrefs information because we have years of blogging experience.

We understand SEO and the need for a high-quality website that brings traffic for monetization purposes.

We’ve done the research and have other reviews and information on our site so you can make the right decision.

What Ahrefs Users Are Saying

Ahrefs users have strong opinions about the tool.

Check out what they’re saying.

Testimonial 1:

“I don’t know if someone else would say this, but trust me Ahrefs has become my hobby.

I love this website.

All that information is so exhilarating.

Spiking ranks and all that stats, I never knew business and statistics could be this fun before I joined this site.

And SEO was really boring to me, and thanks to Ahrefs, that’s how I make a living now.”

Testimonial 2:

“Excellent service. Since I have hired it (approximately 6 months) I have taken the performance of my website to the next level without much technical knowledge on my part. “

Testimonial 3:

“I’ve been using it for a few years now, and it’s incredible what you get.

The free version is so feature packed, it’s took me a year before I could upgrade.

I recommend it not only for SEO, but webdev too.

It lets you test your site for so many issues and errors.

Thank you so much for creating such amazing product!”

Ahrefs Alternatives

Ahrefs has a lot to offer, but it’s not the only SEO tool on the market.

Check out these possible alternatives to see if they work for your needs.

1. Semrush

Semrush helps with SEO, content, advertising, and more.

You can use tools to analyze competitors, research keywords, and improve SEO.

screenshot of SEMrush homepage

How Does Semrush Differ From Ahrefs?

Semrush focuses more on the data behind the reports than Ahrefs, which is very user-oriented.

Ahrefs wants to find problem areas on your site and help you fix them.

Semrush gives you the metrics behind keywords, such as the number of results and volume trends.

Who Is Semrush Best For?

Internet marketers get the most from the detailed data Semrush provides.

However, content creators and small business owners might get overwhelmed by the scope of information.

2. Ubersuggest

Ubersuggest is a free browser extension that provides data about keyword search volume and competitors’ keyword usage.

ubersuggest screenshot

How Does Ubersuggest Differ From Ahrefs?

Ubersuggest has fewer keyword suggestions than Ahrefs, which can put a damper on your website growth.

If you want to refresh your content to improve your ranking, you might have trouble getting what you need from Ubersuggest.

Who Is Ubersuggest Best For?

Professionals working in SEO marketing will love the Ubersuggest platform.

It’s an affordable option that shows users statistics in a clear-cut way that translates to marketing growth.

3. Answer The Public

Answer The Public is a keyword visualizer.

It produces word clouds of search questions with the autocomplete answers included.

screenshot of the answerthepublic homepage

How Does Answer The Public Differ From Ahrefs?

Answer The Public is a way to see what users are searching so you can add keywords and information to your site.

Using these word clouds can help improve your search ranking.

Who Is Answer The Public Best For?

This tool serves more as a jumping-off point for marketers and content creators.

You can search keywords or questions and find out more information about what people search.

Wrapping Up

Ahrefs has a lot to offer. If you’re a blogger or business owner, you can use various tools to maximize your online presence.

Bring organic traffic to your site by ranking higher on search engine results. Include quality backlinks and highly-rated keywords to ensure your audience finds you. Ahrefs can do it all—click here to check it out!

Ask a Question about ahrefs?
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4 thoughts on “Ahrefs”

    • Ahrefs rank keeps a database of websites and ranks them according to their domain authority.

      They get this information from analyzing the quality of backlinks.

    • While you can’t get the full features of Ahrefs’ tools, you can use many resources for free.

      Webmaster tools give you a lot of data about keywords, backlinks, and domain authority at no cost.


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