To create a successful online course, you have to make sure that you find a highly demanded topic to talk about.

After that, you have to organize your content in a way that you use every channel available (video, audio, visuals, text), and then complement it with exercises and worksheets that help the student retain the information better.

Simon
Founder, Coursome

After training thousands of people from all walks of life I have learnt how to simply create enjoyable experience to fill learning needs. Let's take the opportunity to create awesome online courses and make a positive impact on people's lives.

  • Choose a topic you’re passionate about, with high demand and unique value.
  • Organize content into structured, digestible modules with clear learning sequences.
  • Use varied delivery methods—video, audio, text, visuals—for diverse learning styles.
  • Prioritize engagement by keeping lessons concise and titles clear and memorable.

How To Structure an Online Course

The first rule to create your course is to choose the correct topic to talk about. It has to be something that you love talking about; otherwise, it can be boring for you, and therefore, for your students.

You also have to make sure that you have enough knowledge about the topic to talk about it professionally. If you don’t have enough skill or experience on the topic, then you should choose something else.

When you have your topic ready, you can look it up on the internet to see if people are talking about it. If people are talking about it, and there’s a deficit of information regarding your course idea, then you are good to go!

On the contrary, if there’s a lot of information regarding your idea, and you don’t have much else to add, then people might not buy it. Make sure that your approach to that topic is fresh and different from the ones already found online.

Make sure that you showcase all the benefits that your students can get from your online course. If you show them what skills they can acquire and how they can use them in the future, they are more likely to buy it.

Organizing Your Online Course

Choosing what to tell your students in your course can be challenging at times. You may have way too much information and not know how to deliver it correctly.

To ensure that you don’t overload your students with content, select your content carefully, and prepare it in a way that can be easily digested by your students.

When you have selected all your content, start organizing them in modules so that your content forms a flowing sequence of classes.

For example, you can select an ‘Introduction to Basics’ module for the first one. In that module, you can include the most basic concepts that need to be known to understand the content delivered in the course.

If your content is organized enough, the students can go through the online course easier.

Selecting Your Delivery Method

There are many ways to deliver your content; the main ones are video, audio, visuals, and text. The perfect online course should have all of them in a balanced manner.

Remember that not all people have the same learning styles, so your best bet is to include a mix between all resources available to ensure that all of your students get the information.

Not all lessons can be taught with the same delivery methods. Some information is better received when it’s shown in a video; other information is better when delivered in text. Keep this in mind while choosing the delivery methods.

Producing Your Online Course

After planning everything, you can start producing your online course! After you’re done, you can start looking for places to sell your course, and your marketing strategy for it to be known.

You have many tools at your disposal to promote your online course. Make sure that you choose the adequate method for you and your content.

How Do You Name an Online Course?

Believe it or not, many people get stuck while choosing the correct name for their online course. This is completely normal; the title is essential because it is the first thing that potential students read when looking at the course information.

However, there are basic things that can be taken into account while thinking of an appropriate name for your course.

Make your title interesting and easy to remember. You don’t want to make something complicated to say; otherwise, it can be easily forgotten. One good tip for this is to think of a title that you would comfortably say out loud.

Another thing that helps is to make the title straight to the point. If you’re talking about ‘Facebook Ads’, then be sure to include it in the title. This makes it easier for people to find it.

If your course is too complicated to explain in a short title, you can use a sub-title that explains a bit more about what the online course is about.

Read More: How to name an online course

What About Course Length?

Don’t get obsessed about the duration of your course. The best tip for determining the length of your online course is to understand how much information you’re delivering and how you’re delivering it.

However, it is recommended that you split your content into small bits for your course. Most people prefer content delivered to them in small pieces as contrary to receiving large chunks of information.

For example, most students prefer a module that consists of 10 five-minute videos rather than a 50-minute long video. This is because engagement tends to lower after the six to the seven-minute mark.

Make your online course as long or short as you consider necessary, but keep in mind that you have to make it entertaining and engaging for your students to go through it without getting bored.

We also have a guide to course length if you want to know more.

Final Thoughts

Knowing how to structure an online course is not hard if you already know what you want to show to the public and how you’re going to do it.

Your primary focus always has to be making engaging content that is valuable to your students and that it provides answers to a problem.

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