Common SEO Terms To Understand

Some SEO language is more self-explanatory than others. Here are some search engine optimization phrases at their most simplistic.

• Search Engine: A search engine is a tool you use to run an internet search.
• Search Result: Search results are a response to a query. Typically, they involve lists of clickable links to web pages.
• SERP: SERP is short for Search Engine Result Page. That’s the page you see after hitting “Enter” on a Google search. The higher your SERP ranking, the closer you are to the top of the first page of results.
• Search Query/Keyword: A search query or keyword is the combination of words you feed a search engine to get results.
• Bots: Bots are automated internet programs that scan, crawl and interpret website content for its SEO quality and rank it accordingly.
• Authority: Authority is SEO-speak for credibility. Bots and other software programs rate websites for their authority and reliability to help inform SERP results.
• Meta Description: Meta descriptions are short content snippets. They appear under the link indicating a search result and tell you about the website and its relevance. A good meta description makes use of keywords to convince readers of its relevance.

There are, of course, hundreds of articles online trying to explain it and help beginners, but it could take hours to find and read them all. I noticed that when I started learning SEO.

That’s why, after gathering a lot of experience in doing my own SEO campaigns and for my clients, I decided to list the SEO terms, explain the most important ones and put them into an infographic.

SEO Alphabet was created to help SEO beginners, but also to remind those more experienced about the basics they might have forgotten.

When designing the infographic, I had a mental map design in mind.

Mental maps are often used to simplify the learning process. Each letter of the alphabet has one or more terms attached to it.

Without further ado, check out the SEO Alphabet infographic below and learn a thing or two!

Before you dive into the life of colours and words, here is a quick summary:

A – Anchor text, AdWords, Algorithm, Alt text;

B – Backlink, Bounce Rate, Blog, Bing, Black Hat;

C – Content, Conversion, CTR, CPC, CPM, Crawler;

D – Deep linking, Directory, Duplicate Content;

E – External links;

F – Fresh Content, Feed, Filter;

G – Google Search, Gateway page;

H – Headings, hits, HTML, .htaccess;

I – Internal links, inbound links, impressions;

J – Javascript;

K – Keyword, keyword density, keyword research;

L – Link building, long tail keywords, landing page, lsi;

M – Meta description, metrics;

N – Niche, no follow, negative SEO;

O – Organic search results, outbound links;

P – Penalty, PPC, PageRank;

Q – Quality over Quantity;

R – redirect, ROI, robots.txt

S – Social Media, Sitemap, Spam, Serp;

T – Trust Rank,Title, Trackback;

U – URL, unique visitors, usability;

V – Visits, viral marketing;

W – WordPress, white hat;

X – XHTML, XML;

Y – Yahoo, Youtube;

Z – Zopim Chat.