What is Evergreen Content?

What is Evergreen Content?

Evergreen content is content that remains consistently relevant and valuable to audiences over time, much like evergreen trees stay green year-round.

Unlike trending topics, which have a short-lived performance and relevance, evergreen content delivers ongoing value and attracts consistent traffic long after it's published.

The purpose of evergreen content is to generate sustained traffic and revenue.

For example, if a piece of evergreen content brings in $50 of weekly revenue and a company publishes one such piece each weekday, the cumulative effect can significantly boost revenue over time. This reliability makes it a cornerstone for companies seeking long-term growth and audience engagement.

Evergreen content is particularly effective for reaching audiences that avoid traditional advertising, providing companies with a reliable and cost-effective way to grow their visibility and profits.

Common Types of Evergreen Content

Here are some of the most common types of evergreen content that companies produce.

1. Blog Posts

Blogs are the most common way companies and individuals produce evergreen content.

Blogs are a great way to connect with readers and provide timely, helpful information that wouldn’t fit elsewhere on your site.

There are countless types of blog content, but when done well, they can drive traffic to your products or services, reinforce your brand presence, and help build you as an authority in your field.

2. Video Content

Video is one of the more expensive types of content, but provides engagement on a completely different level than blog posts if shared widely.

Videos are particularly good for showing things that aren’t easy to do with text, such as how to use certain products.

A few video topics that are likely to stay evergreen for a long time are history, cooking, and of course, entertainment.

3. Social Media Posts

Social media posts aren’t quite as evergreen as other options unless they’re highly sharable and keep getting passed around.

However, they can help link to true evergreen content like blog posts.

That’s right, it’s marketing for your marketing.

Done well, however, this can drive a lot of traffic.

4. Ultimate Guides

Ultimate guides (like what you’re reading now) are in-depth looks at a specific topic designed to help the reader master them.

Most readers prefer short content, but anyone who bothers to read through long-form content is probably serious about learning, and therefore someone likely to stick around.

What Types of Evergreen Content Are Most Popular?

Blog posts are easily the most popular form of evergreen content.

A little creativity can give you plenty of things to write about, and as long as you focus on high-quality content, every blog post essentially becomes a landing page that brings steady traffic to your website.

Examples of Evergreen Content

Here are some examples of evergreen content on the web.

Moz: How to Identify and Refresh Outdated Content

Moz has an outstandingly relevant blog post for inbound marketing.

Even evergreen content can occasionally fade out of what’s most relevant, so finding and tweaking that content to make it relevant again can help ensure its continued performance.

Wikipedia Articles

Encyclopedia-type sites like Wikipedia have plenty of evergreen content, and you may recall that Wikipedia is one of the most-visited websites in the world.

While you’re probably not making a wiki yourself, the point here is that robustly informative content works for attracting readers.

However, it’s important to note that anyone can alter a Wikipedia page and may include inaccurate information in those edits.

While these are usually quickly resolved, the content may be incorrect for a time.

Home-Buying Checklist

Rocket Mortgage, a lending company, has a great home-buying checklist with evergreen content.

The details of the list don’t change much over time, and when they do, the page is easy to update.

It’s also content relevant to many people, important enough that others care to research it, and capable of driving traffic by converting some people into customers.

How to Create Evergreen Content

Creating evergreen content is a straightforward process, especially if you’re familiar with crafting blog posts. If you’re not, hiring a professional is always an option. Follow these steps to produce effective and lasting content:

1. Figure Out What Content Attracts Customers

Start by researching the types of content your audience prefers—how-to guides, videos, checklists, or expert advice. Analyze competitors to see what formats perform well and align with your budget. Testing different content types will help identify what resonates most.

2. Pick a Content Format

Decide how to present your content. Blogs are a common choice, but formats like videos or infographics can set you apart. Consider the time, cost, and potential return of each option. It’s okay to use multiple formats depending on the type of content.

3. Research Topics

Generate a list of evergreen topics relevant to your audience and business. Focus on subjects that will stay valuable over time. Use competitor research, keyword tools, or audience feedback to refine your ideas.

4. Make the Content

Produce high-quality content that meets audience needs. Whether you create it in-house or hire a professional, ensure it provides value and aligns with your research. Incorporate strategies like SEO optimization to boost its visibility and performance.

Best Practices for Creating Evergreen Content

Creating evergreen content is more than just choosing a timeless topic—it’s about ensuring the content remains valuable, accessible, and relevant. By focusing on usability and long-term appeal, you can maximize its impact.

These best practices will help you craft content that consistently attracts traffic and drives meaningful results for your business.

• Focus on Value: Ask yourself why readers should care about the content. Provide actionable, useful information to build trust and encourage conversions.
• Make It Scannable: Use headings, short paragraphs, and bullet points to make your content easy to navigate. Readers should be able to quickly find the information they need.
• Ensure It’s Truly Evergreen: Avoid topics that are likely to become outdated. Evergreen content generates a higher ROI as it continues attracting traffic over time, so choose topics that remain relevant in your niche.

By following these steps and best practices, you can create content that stands the test of time and provides ongoing value for your audience and business.

Wrapping Up

Evergreen content is the heart of modern marketing.

Particularly high-performing content can improve revenue by hundreds of dollars a day (meaning over 100% ROI overnight), but even on the lower end, building up a steady amount of evergreen content can provide long-lasting cash flows to companies.

Evergreen content adds up over time, so if you haven’t already started making this, get started as soon as you can.