Learn how to submit your site to Bing, enhance SEO, and maximize traffic using Bing Webmaster Tools.
Bing Webmaster Tools is an essential resource for website owners.
It provides insights into your site’s performance, helps identify opportunities to improve traffic, and offers tools to diagnose issues affecting your site's visibility on Bing.
Submitting your website to Bing is an important step in ensuring your content reaches a broader audience.
In this guide, we’ll walk you through the process of submitting your site to Bing and maximizing the platform's features to improve your site’s performance.
Although Google dominates the search engine market, Bing has a significant user base, especially in the U.S., where it powers search results for Yahoo, DuckDuckGo, and even some voice assistants.
By submitting your site to Bing, you can reach a wider audience, gain actionable insights, and improve your visibility across multiple platforms.
Before you can submit your site to Bing, ensure you have the following:
Visit Bing Webmaster Tools and log in using your Microsoft account. If you’re new to Bing Webmaster Tools, create a free account to get started.
Once logged in, click Add a Site. Enter your website's URL.
Bing offers an easy way to import your site from Google Search Console, saving you time if you’ve already set it up. If you prefer, you can manually add your website by following the prompts.
Bing needs to confirm that you own the website. You’ll have three options to verify ownership:
Choose the method that works best for you and follow the instructions in Bing Webmaster Tools.
Once your site is verified, navigate to the Sitemaps section in Bing Webmaster Tools.
Click Submit a Sitemap, enter your sitemap URL (e.g., https://www.example.com/sitemap.xml
), and hit Submit.
If you prefer not to use the Bing Webmaster Tools interface, here are two alternative ways to submit your sitemap:
Open your site's robots.txt
file (usually located at https://www.example.com/robots.txt
).
Add the following line to reference your sitemap:
Sitemap: https://www.example.com/sitemap.xml
Open your browser and enter this URL, replacing sitename
with your domain name:
https://www.bing.com/ping?sitemap=https://www.example.com/sitemap.xml
Hit Enter. If successful, you’ll see an HTTP Status 200 (OK) message, confirming your sitemap submission.
Once your site is set up, take advantage of these features to optimize your performance:
SEO Reports and Recommendations
Bing generates detailed SEO reports based on your site's data. Use these insights to identify and fix issues like broken links, slow-loading pages, or missing meta tags.
Keyword Research
Bing Webmaster Tools includes a Keyword Research feature, allowing you to discover search terms your audience is using. This can help you refine your content strategy.
Performance Metrics
Monitor how your site performs in Bing search results, including impressions, clicks, and average position. These metrics help you understand what’s working and where you can improve.
Backlink Profile
View and analyze your website’s backlinks. Strong backlinks can improve your site’s authority and ranking.
Crawl Control
Adjust how frequently Bing crawls your site to avoid server overload, especially during high-traffic periods.
By following these steps and leveraging the tools Bing Webmaster Tools offers, you’ll be well on your way to maximizing your site’s potential on Bing’s search engine.
Take the time to explore its features and implement its recommendations to drive more traffic to your website.