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Ulta Affiliate Program: How It Works, Payment Details and More

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Ulta is a national chain retailer offering products for women, men, and teenagers.

It’s one of the largest beauty retailers in the United States, with over 900 stores nationwide.

The beauty niche is competitive and challenging, but Ulta has successfully established itself as a leader.

Today, Ulta is one of North America’s most well-known mass retailers, with annual sales approaching billions.

This program allows individuals to make money by referring their friends and family to Ulta’s website.

You’ll find all the information you need on this page: how it works, payment details, FAQs, and the steps you’ll take to get started.

Ulta Affiliate Program at a Glance

Ulta offers a unique brand experience through its broad product offering—ultimately satisfying its customers’ wide range of beauty needs.

The company’s mission to become the premier store for beauty enthusiasts allows it to focus on crucial growth categories, including technology, salon, prestige skincare, fragrance, hair color, cosmetics, and nails.

The Ulta affiliate program is a cost-per-action opportunity for publishers.

The program comes with the following stats:

  • Cost Per Action (CPA): Yes
  • Commission Rate: Up to 30%
  • Cookie Duration: 30 Days
  • Payment Payout Threshold: Dependent on which affiliate program you apply through
  • Payment Options: Dependent on which affiliate program you apply through

Does Ulta Have an Affiliate Program?

Ulta has an affiliate program that is free to join.

This affiliate program will pay you on what’s known as a performance basis.

It means that, instead of paying you for every sale you refer, Ulta will reward you for your referred customers’ purchases.

The payout for each sale will vary and is determined by the products purchased and their prices.

What is the Ulta Affiliate Program?

The Ulta affiliate program is an opportunity for bloggers, writers, and marketers to make money by making money.

The program allows individual affiliates to earn commission on their referred customers’ purchases.

Ulta affiliate program is a way of earning commission on the sales that you purchase through your referral link.

How Does the Ulta Affiliate Program Work?

The Ulta Affiliate Program works by tracking how many people you refer to the Ulta website through your affiliate links.

These referrals should then be purchased within a defined period, usually 30 days.

During this period, your commission is calculated and paid out as part of the affiliate program’s payout on behalf of Ulta.

You will not receive any payment if you are over 30 days behind with a referral.

Is the Ulta Affiliate Program Free?

Yes. It’s free to join Ulta’s affiliate program if you have a valid email address.

It means you can register even if you’ve made no money online–and the more you earn, the more you’ll make!

What Products Can You Promote For the Ulta Affiliate Program?

There are some products you can promote using this affiliate program.

They include:

1. Makeup

The Ulta Beauty collection features an outstanding range of makeup products.

Whether you’re looking for makeup palettes, foundations, blushes, highlighters, or lipsticks, there is something for everyone in this selection.

2. Fragrances

It’s almost impossible to resist the intoxicating aroma of a fragrance that catches your eye.

This range is perfect for you if you want something new to wear and want to stand out from the crowd.

3. Hair Care Products

What better way to make your hair more manageable than using a professional hair care product?

Among the best niches for affiliate marketing is hair care.

It’s another product category that anyone who wants to reach new clients and make more money needs to be promoted.

With an extensive range of products to choose from, you’ll find everything you need for the hair that is unique in your life.

4. Nail Care Products

If you love to paint your nails or simply need something to keep them looking manicured, then Ulta nail care can help meet your needs.

Plus, considering they’re relatively inexpensive compared to other brands, it’s worth a look!

5. Skin Care Products

If you want to keep your skin looking youthful and radiant, it’s about time you stepped up your skincare regime.

The niche products available can help you give your skin what it needs to look its best.

With an extensive range of products in the beauty department at Ulta, this is a category that will undoubtedly provide you with what you’re looking for.

Other Things You Can Promote With This Program

You can also promote other products, such as cosmetic bags & tote bags, with this affiliate program.

These items are in hot demand as makeup and skincare products become more popular.

If you’re looking for a way to carry more of your makeup items to work, a cosmetic bag or tote would be perfect!

What Products Are Excluded From the Ulta Affiliate Program?

The following products are excluded from the Ulta affiliate program:

Gift Cards

While gift cards are a great product to promote, they aren’t part of this affiliate program.

It is likely because it would be harder to track the commission on gift cards since it depends on each purchase.

For example, if you buy something using a $20 gift card, you might have only spent $5 buying products, meaning your commissions will be lower!


Take-home products from Ulta are often quite expensive.

With that being the case, it makes sense that affiliates won’t be able to promote them.

We can say the same for loyalty rewards and discounts.

How Much Do Ulta Affiliates Make?

The profitable niche is one of the most important things you need to know before coming up with a good idea for an affiliate business.

The payout for this program is based on the products and the dollar amount of orders you’ve referred.

The average payout from this program is approximately $0.04 to $0.05, although it will vary depending on the price paid by your customers and whether it was an in-store or online purchase.

Ulta Affiliate Program Commission Rates

Ulta Affiliate Program commissions are based on the cost of products, with a maximum of 30%.

We calculate these commissions on the net sales and shipping after using coupons.

Minimum commissions qualified for merchants is $10.00, and payment is within 60 days of the end of the month that you earned.

If a merchant has an average monthly net sale over $5,000, they will qualify to have an advance payment made to them within approximately 30 days after each month that they meet the minimum.

You can determine the advanced payment by multiplying the average monthly net sales by 30% and subtracting this from the prior month’s total profit generated by that merchant.

The rates are added based on how much a blogger makes through affiliate links.

How Long Does The Ulta Cookie Last?

The Ulta cookie will last as long as your account remains active.

The e-mail address will stay in the system even if they cancel your account.

Once you leave the site by taking down your affiliate link, this will not be a loss of commission opportunities.

If you have cookies on other sites that are not affiliated with Ulta and you will leave those sites, then there may be a delay in earning commissions from those sites until the cookie expires from the other site.

How Do You Get Paid From Ulta?

You can receive payments via PayPal or Payoneer.

Once you pay, you will have 10 calendar days to give Ulta the URL of PayPal or Payoneer so that they forward payment to your account.

If Ulta does not receive all the information requested within 10 calendar days, it may delay your account being credited.

When Does Ulta Pay Affiliates?

The company will pay you monthly.

The company does it on your selected payment method on the 25th of every month.

You can check on your earnings through the affiliate dashboard.

But remember that the affiliate dashboard will only display data related to the previous month; if you want to check in real-time, you can use any third-party tracking software such as Google Analytics or Quantcast.

What Marketing Materials and Promotional Tools Are Available?

Ulta offers some marketing materials, such as comprehensive email autoresponders and banner ads, to help you promote your links.

They also provide special retail coupons that you can use to promote and advertise your affiliate link.

The Ulta Referral Program also helps you build links on the site by introducing new customers to Ulta’s products and services.

You may also get discounts on future purchases of products and qualified discounts on future purchases of other Ulta products.

Who Should Join the Ulta Affiliate Program?

The Ulta Affiliate Program provides an excellent opportunity to earn money online if you have an email list or social media following. You can market beauty and health products.

You can build links or network your contacts.

The following are people who can join this affiliate program:

1. Marketing Professionals

People with a strong background in online marketing can promote the products of Ulta by integrating promotional tools such as banners, emails, and autoresponders.

Ideally, you can build links through your personal or business website and social media platforms such as Facebook, Twitter, Pinterest, and other social media networks.

2. Website Owners

Website owners can integrate Ulta’s banners, emails, and autoresponder tools into their site to earn affiliate income.

As a website owner, you can also promote the products of Ulta on other websites via your beauty blog roll or newsletter.

Ideally, you can build links through your personal or business website and include internal links from product pages to earn affiliate income.

Starting a beauty blog can be an excellent way to promote Ulta’s products.

3. Makeup Artists & Hair Stylists

Makeup artists and hair stylists can earn affiliate income by creating posts about the Ulta products they love.

They can do this on their social media accounts, websites, and blogs.

They should also use the promotional tools of Ulta on their content to earn affiliate income.

The ideal makeup artists and hairstylists have many followers on their social media accounts, such as Twitter, Instagram, or YouTube.

Is the Ulta Affiliate Program Worth It?

Yes, the Ulta affiliate program is worth it.

The Ulta Affiliate Program is an excellent opportunity for people seeking an alternative way to earn money online.

It offers high commissions at a relatively low cost-per-sale ratio.

This affiliate program is for people who have developed a powerful presence on their website, blog, social media pages, email list, or newsletter.

Pros of the Ulta Affiliate Program

The following are the pros of the Ulta affiliate program:

  • Great commission: If you are interested in earning money online, this program can be beneficial as it has a great commission rate and a low cost-per-sale ratio. You can earn up to 30% or more from each sale when you promote beauty products on their site.
  • Wide selection: You can choose to sell whatever product you want. Ulta offers a variety of products that you can promote, including hair care products, body care products, skin care products, makeup, and accessories.
  • Marketing tools: Ulta provides marketing tools like email autoresponders to help you build links and promote your affiliate link.
  • Discounts: You will also get deals from time to time on your future purchases of Ulta products.

Cons of the Ulta Affiliate Program

The following are the cons of the Ulta Affiliate Program:

  • Complicated payout schedule: The payout schedule for this affiliate program is complex. You must wait six to eight weeks before receiving your first commission payment. Then, it may take another few weeks before you can get paid again.
  • Closed accounts: Ulta may close your account if you do not engage in an activity with them for a long time. Here, there are no outstanding payments owed to that merchant.

Conclusion: Is The Ulta Affiliate Program Worth It?

The Ulta Affiliate Program is worth joining for several reasons.

It gives you access to products and various marketing tools such as banners, emails, and autoresponders that can help you build links on the site by promoting its products.

The product catalog is a good content source for promoting beauty products on social media and other platforms.

How to Join the Ulta Affiliate Program

The signup process is straightforward, and the Ulta affiliate program doesn’t require you to make any monthly fees.

Once you submit your application, Ulta will send you a welcome email with your approved account information.

In this email, you will find the link to activate your account as an affiliate.

Once you receive the email, just visit their site and click on the link contained within.

The site will direct you to another website asking for additional information like your name and email address.

Once submitted, it should take a few minutes before receiving an approval confirmation via email.

Requirements To Join the Ulta Affiliate Program

To join the Ulta affiliate program, you must meet the following requirements:

1. The website must be a dedicated site

The Ulta affiliate program only accepts websites dedicated to promoting beauty products and services.

If you want to promote the beauty products of Ulta, then make sure the site is a dedicated site.

2. The website must have Editorial content

To be accepted into this program, your website should have editorial content that can help promote beauty products from Ulta.

3. The website must have content

As an affiliate, the website must have content online.

You can only promote products on your site once you have good editorial content promoting beauty products.

4. The website must be authoritative and relevant to the beauty products of Ulta

Your site should have a clear focus on the beauty products of Ulta.

It should provide valuable information about beauty products such as skin and hair care measures or explain how to use makeup properly.

5. The website must have an engaging blog

Ulta will determine if you can generate traffic for their site based on your blog’s monthly traffic or via the ‘Referring Site’ links on the sites you currently link up with.

How to Apply [Step-by-Step Tutorial]

The following are the easy steps that can help you join this program as an affiliate:

  1. Visit the official website of the Ulta affiliate program. To access the affiliate application form, click on ‘Become an Affiliate’ at the top right corner of their page.
  2. Read and agree to the terms of service and privacy policy. Upon clicking on ‘Submit Application, ‘ it will redirect you to two pages.’ The first page is a link to their Privacy Policy, and you must agree to it before proceeding to the next page, which is a link to their Terms of Service.
  3. Submit your application once you have read and agreed to the terms and conditions. Once done, click on ‘Submit Application’ at the bottom of that page.
  4. Upload your logo into the file field and click on ‘submit.’ After applying, the site will redirect you to a confirmation page. Once there, click on ‘Submit’ at the top right corner of that page.
  5. Activate your affiliate account after submitting your application. You will receive an email from Ulta containing a link that you can use to activate your account as an affiliate.
  6. Join the Ulta affiliate program once you activate your account as an affiliate. Upon activation, go to the dashboard page and search for your login information in the top right corner.

How Long Does It Take To Get Approved for the Ulta Affiliate Program?

The approval process is fast and can take up to a week before your application gets approved or declined.

You should receive an email about your application once the application process is complete.

Even if your application is successful and they accept you as an affiliate, wait six weeks before receiving any settlement payments.

However, once you are in, it usually takes only seven days to access the dashboard page where all marketing materials related to the program are located.

Does Ulta Support the Affiliate Program?

Yes, Ulta is very supportive of their affiliate program and will respond to questions via email.

The company also provides valuable training that you can access on their website.

How To Make Money With the Ulta Affiliate Program

You can use your page to earn money by promoting beauty products on it. It can prove very lucrative for you if you can generate traffic.

To make money from the website, you must have content that can help you generate traffic.

As an affiliate, the Ulta affiliate program will pay out commissions for all sales made on the platform that your site generates via the ‘Referring Site’ link or on their website.

With high-ticket-affiliate marketing programs such as the Ulta affiliate program, you can use social media sites such as Facebook and Twitter to increase traffic.

1. Network With Others

If you are looking for a way to increase your chance of getting accepted into the program, you can network with others who have joined the affiliate program.

You can create relationships with bloggers who have built their niche websites in the beauty industry.

Be sure to share your blog content with them and vice versa to earn more commissions by referring Ulta products to each other’s websites or blogs.

2. Build Up Your Traffic

In making money online, affiliate programs are easy ways of earning passive income from home.

The more traffic you have on your site, your chances of making money with the program increase.

You can build your traffic by optimizing your site and helping it rank high in search engines like Google, Bing, and Yahoo.

3. Increase Your Visibility

Visibility is one of the first things you should consider when looking for work online; it is one of the most critical factors in getting hired.

To increase your visibility, you need to create quality content and make it stand out from the rest.

Try boosting your search engine rankings by creating original content with a unique angle that other bloggers are not covering.

If this program works well, you can also create a blog on potential future income streams.

All these ideas will help you gain traffic to your website, increase visibility, and generate income, efficiently generating backlink links.

4. Use the Tools

Ulta provides you with many tools to help you build and grow your business as an affiliate.

One of the best ways to get started is by creating an account on UpSellit.

It will make it easier for you to connect with other affiliates already part of the program and earn commissions by promoting them.

Businesses usually grow fast when they become part of an affiliate network.

This automation platform can help you promote products from Ulta and related brands to social media platforms or your website for more exposure and lead generation.

If you have time, this tool should be easy for you and cost nothing.

Alternatives to the Ulta Affiliate Program

Ulta is not the only affiliate program you can join to make money online.

High-paying affiliate programs abound in the beauty industry, and you can benefit from them if you know where to find them.

1. Sephora Affiliate Program

Sephora affiliate program is a chain of makeup stores based in France founded in 1970 by Dominique Mandonnaud.

We know the brand for offering high-quality products at affordable prices.

It is an excellent opportunity to join the program as an affiliate for makeup products.

Users can earn commissions on sales generated on your website or blog via the link you provide on your site.

2. Target Affiliate Program

Target is a retail store that works with thousands of customers daily.

You can earn commissions on the website, mobile site, and various other channels.

You can join the Target affiliate program as an affiliate for perfume, cosmetics, beauty products, skincare, hair care, and many other items.

3. Nordstrom Affiliate Program

Nordstrom’s affiliate program is one of the beauty industry’s oldest and most famous affiliate marketing programs.

Its popular brands include Bare Escentuals, Kerastase, and Tarte.

The Nordstrom Beauty Affiliate Program will help you earn commissions on sales generated by your blog or website to beauty products.

Frequently Asked Questions

Here are some of the frequently asked questions from affiliates:

Does Ulta work with influencers?

Ulta does work with influencers in the beauty industry!

These popular beauty influencers work closely with Ulta to promote their products and sometimes even lend their credibility to them!

YouTuber LoveMelisaMichelle collaborated with the beauty company in 2017.

How does Ulta use social media?

Ulta shares images of customers wearing their products from the tag #UltaBeauty.

This offers free publicity for their products. In addition to their site, they have Instagram and TikTok.

Wrap Up

Visit their website now to learn more about this program and start promoting other people’s products as an affiliate today!

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