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Walmart Affiliate Program: How It Works, Payment Details & More

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Affiliate marketing is a multibillion-dollar global industry that drives 15% of all e-commerce sales in the US.

You’ve probably heard of Amazon’s affiliate program that offers partners a chance to make a commission on products they help sell, but Walmart (the world’s largest retail corporation) also has an affiliate program.

If you are looking to immerse yourself in the world of affiliate marketing, you need to choose the right program that will contribute to your income.

Learn about the Walmart affiliate program, how it works, how much you can make, and whether it’s worth signing up.

Does Walmart Have an Affiliate Program?

Do you want to partner with one of the most extensive affiliate programs globally?

The Walmart affiliate program allows you to promote over seven million products whenever you want.

Those eligible for the program will access product curation tools, advertising widgets, a WordPress extension, and other promotion tools.

Walmart offers online customer support to assist you in every step.

Simply click on their feedback button or send them an email explaining the issue.

The Walmart affiliate program is transparent and openly promotes its partner program as a way for creators to boost their income.

They are also a suitable option for seasoned marketing professionals and newcomers alike.

Their platform will send you weekly sales volume updates and trends of the month.

You will also receive emails when an ad is breaking so you can stay informed of your campaigns.

What is the Walmart Affiliate Program?

When Walmart accepts you into the affiliate program, you can place text links and banner ads on your websites.

The goal is to advertise for the company and earn a commission when someone clicks on your link and purchases something.

Walmart’s affiliate marketing program uses Impact Radius as its service provider and makes it easy to sign up for the program.

While there are some thresholds you must meet to start earning a commission, the requirements are minimal, and most content creators can be approved.

How Does the Walmart Affiliate Program Work?

To join the Walmart affiliate program, you must apply online and wait for approval.

Once approved, Walmart will provide you with promotional products like banners and widgets.

You can also install the Walmart Chrome extension or the Walmart WordPress plugin.

Strategically place links and banners on your websites by including them in high-traffic areas like blog posts that create value for the reader and encourage the use of products you recommend.

When an audience member clicks on one of your links, they will browse through products on the Walmart website.

Walmart will pay you a small commission when they purchase something through your link.

It may not seem like much at first, but the more people you get to click on your links and buy items, the more money you make.  

Promote Walmart Products

There are many ways to promote affiliate products.

Start by adding links to your resources page and placing banners on your website.

Of course, you should place your links in as many places as possible (that makes sense, anyway).

Insert your affiliate links into product reviews and tutorials and add them to your newsletters and email sequences.

Finally, promote your links on social media and create YouTube videos around products you actually use.

While you don’t necessarily need a website to promote affiliate products, you should consider creating one.

Creating blog posts that review a product or give a tutorial makes a trustworthy source for the reader.

People are more likely to engage and buy products when they receive value.

Get Paid

Affiliate members can earn up to 4% on each eligible sale, and Walmart offers contests and more promotions throughout the year for chances to earn additional commission.

Walmart pays you net sales monthly, which doesn’t include returns, sales tax, or shipping and handling.

You can keep track of your sales through the Impact Radius interface, which provides daily reports.

See information on impressions, click-through rates, orders, sales, and earned commissions.

If a customer returns a product for a refund or disputes credit card charges, Walmart will debit your account for commissions earned on those transactions.

How Much Do Walmart Affiliates Make?

How much you earn depends on how many people click on your links and buy qualifying products.

Each product also holds a different commission rate.

Most products are between 1% and 4%, but some items can go up to 18%.

Music, movies, and books tend to have low payouts, around 1%, and products like business checks, outdoor equipment, and registry items can have payouts up to 18%.

Commission rates change over time, so be cautious of starting an entire website around one product niche.

The average affiliate commission falls between 5% and 30%, which means Walmart affiliate marketers make less than average.

However, it is still possible to bring in thousands of dollars per month if you have a website with high traffic.

Who Can Be Part of the Walmart Affiliate Program?

The Walmart program is free for anyone to apply to, but you must meet a couple of specific requirements to be accepted.

One, you need to have a legitimate website.

And two, you cannot promote sexually explicit material, illegal activities, or anything else that violates their terms of service.

It only takes a few minutes to apply, and Walmart will approve most people within 24 hours.

Once approved, you will receive banners and the right to use affiliate links.

What Do You Get Out of the Walmart Affiliate Program?

Walmart is one of the largest retailers in the world, and as an affiliate partner, you get the exclusive benefit of earning commissions on their products.

Millions of people shop in their stores and online every day, which means this is an excellent opportunity to make money as most people trust the shopping experience at Walmart.

Walmart Affiliate Program Commissions

Affiliates earn money every time someone follows your affiliate link and makes a qualifying purchase.

Commission Rates by Department

  • 1% – books, electronics, movies, music, photo, and video games
  • 4% – baby, beauty, clothing, gifts & registry, health, home, jewelry, patio & garden, sports, and outdoors
  • 10% – contact lenses
  • 18% – business and personal checks

Commission by Monthly Orders

You get paid once per month from your net sales of the previous month minus returns, sales tax, shipping, and handling.

You will receive your first payout approximately one month after you sign up (if you made sales), and Impact Radius Affiliate Network pays it out through PayPal or direct deposit.

Commission by Category

You earn a percentage of each sale made through one of your links, and the amount you receive varies based on the commission rate per category.

The average commission rate for Walmart products is 4%.

For example, if someone buys a $50 product with a commission rate of 4%, you would receive $2 in commission.

Is the Walmart Affiliate Program Worth It?

The Walmart affiliate program has many advantages, but is it the best affiliate option?


  • Easy to get started
  • A fast and lenient approval process
  • Millions of trustworthy products
  • Promotional tools and insights
  • Comes with everything you need: banners, links, WordPress plugin, chrome extension, easy interface
  • Brand recognition


  • Lower than average commission rates
  • You need to find products that are not readily available in-store
  • Promotional and affiliate tools need to be updated
  • Denied applications for no apparent reason

While it seems the pros outweigh the cons, the few negatives are relatively substantial.

Most products list have a rate of 4%, while most other affiliate programs offer at least 5% up to 30%.

Therefore, the Walmart affiliate program may only be worth it for those who already have a successful website with high traffic.

You may want to start with a program with higher commission rates if you are an affiliate marketing newbie.  

How to Join the Walmart Affiliate Program

Joining the Walmart affiliate program is easy and getting approved is pretty straightforward.

Walmart Affiliate Program Requirements

  • You must have an active website
  • The website needs to be appropriate (family-friendly) and contain no illegal or sexual activity
  • Most of your traffic should come from North America

Step-by-Step Tutorial for Joining

  1. Go to this website and click on “Become a member.”
  2. Fill out the application completely. You must enter information about yourself and your company.
  3. Next, enter your promotional methods. Select how you will be promoting the products and which countries you will be promoting in.
  4. Add your media properties, including the property type, name, URL, and description of your website or business.
  5. Read the agreement, click on the box, then hit “Submit application.”
  6. You will receive an email letting you know if you are accepted (within 24 hours).
  7. You will now have access to banners, links, and tools for affiliate marketing.
  8. Place the banner ads on your website and embed the links in your blog posts, social media, YouTube descriptions, and emails.
  9. Wait for people to click on the links and get paid!

How Long Does it Take to Get Approved for the Walmart Affiliate Program?

Once you submit your application, the Walmart team will usually give you an answer within 24 hours.

Walmart approves and denies applications at their discretion, and sometimes people seem to get rejected for no apparent reason.

While most will see a quick approval process and start earning immediately, others may deal with auto rejections and no explanations.  

Walmart also states that it has the right to remove any sites at any time for any reason.

Wrapping Up

With millions of products and worldwide brand recognition, Walmart has an affiliate program that anyone can join and make money on commission.

It’s easy to sign up, the approval process is fast, and you can start making money immediately with banners and affiliate links.

Track your sales progress in the Impact Radius platform and get paid by direct deposit monthly.

The Walmart affiliate program may seem like a profitable decision, and for many, it is.

However, this affiliate program has some drawbacks.

The average commission rate is between 1% and 4% and could use some improvements with its affiliate tools.

This program is best for establishedwebsites or people who have a large social media/YouTube following.

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