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Wayfair Affiliate Program: How It Works, Payment Details & More

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Wayfair is an online American home decor and furnishing store.

They offer millions of products from over 10,000 different suppliers and a 3-D viewing room.

Wayfair helps clients create beautiful spaces with its excellent selection of items.

You can earn money promoting any of these products when you join the Wayfair affiliate program.

Being a large brand, Wayfair offers a competitive affiliate program for independent publishers.

If you are looking for a way to earn some extra bucks promoting home decor items, this is the article for you.

Wayfair Affiliate Program at a Glance

You will learn more about how the Wayfair affiliate program works, what you need to qualify, payment, and much more.

Here are the basics of the Wayfair Affiliate Program:

Cost Per Action (CPA): Varies

Commission Rate: 7%

Cookie Duration: 7 days

Payment payout threshold: $50

Payment Options: Check, Direct Deposit, Payoneer

Does Wayfair Have an Affiliate Program?

Yes, Wayfair has an affiliate program.

It is one of the most high-paying affiliate programs available to publishers.

The Wayfair Affiliate Program is an active, public affiliate marketing program that pays in cash, not rewards.

What Is the Wayfair Affiliate Program?

The Wayfair Affiliate Program is an advertising program for websites to promote Wayfair through affiliate links.

When you promote Wayfair products on your buying guide, blog or article, you earn a commission from those links.

As a member of the Wayfair Affiliate Program, you have access to Wayfair’s wedding registry.

You are also an affiliate of JossAndMain.com, BirchLane.com, and AllModern.com.

The program has outstanding support features like data feeds, affiliate management, and optimized creative assets.

How Does the Wayfair Affiliate Program Work?

The Wayfair affiliate program works simply.

You join their affiliate network by joining CJ Affiliate, formerly Commission Junction, and signing up for Wayfair Affiliate Program.

Once you have set up your CJ Affiliate account, you can apply to become a Wayfair affiliate.

You will receive an affiliate account and links for products you wish to promote.

You earn a commission from the Wayfair Affiliate Program for every purchase made using that link.

The more purchases made using your affiliate link, the more money you make.

Is the Wayfair Affiliate Program Free?

The Wayfair Affiliate Program is free to join on CJ Affiliate.

Eligibility for the program is determined by whether or not you are eligible for a CJ Affiliate affiliate account.

CJ Affiliate does not charge publishers to join.

What Products Can You Promote for the Wayfair Affiliate Program?

Affiliate marketing is a great way to make money as a blogger or influencer.

However, you have to find the right products to promote.

Wayfair offers a wide variety for you to choose from.

1. Furniture

Wayfair is known as an online furniture store.

They stock numerous furniture items you can promote on your site or social media.

You can choose to highlight their many outdoor furniture options like tables, seats, tiles, and things to improve curb appeal.

You can also choose from indoor furniture items like dining sets, sofas, and office furniture.

2. Bedroom and Bathroom Essentials

There are many sleep-related items you can promote as a Wayfair affiliate.

Wayfair has many different options, including beds, bedding, and mattresses.

They also have beautiful and trendy bedroom decor items that can interest both younger and older audiences.

Their bathroom items include towels, bathroom rugs, accessories, and other bathroom organizational tools.

3. Decor

Wayfair stocks many decor items that interior decorators and decor enthusiasts will enjoy promoting.

They have throw pillows, art, flowers, plants, mirrors, clocks, candles, and throw blankets.

They also have seasonal decoration items that you can promote during holidays, like Halloween, Christmas, and St. Patrick.

4. Lighting

Wayfair has got the power, and they want you to help sell it.

Their extensive lighting collection offers you multiple promotional items.

They sell floor and bedside lamps, light bulbs, lighting hardware, LED lights, and wall lights.

Wayfair also has an extensive collection of outdoor lighting solutions you can promote in your next post.

5. Appliances

Wayfair cements its status as the one-stop online store for all your home needs by stocking appliances.

They have all the needed kitchen appliances like refrigerators, microwaves, dishwashers, blenders, and even citrus juicers.

Wayfair.com also has heating and cooling units, washers, dryers, and air conditioners.

Other Things You Can Promote With This Program

On top of the five categories above, you can promote:

  • Small decor items like key bowls
  • Wall hangings
  • Pillows
  • Storage items like storage bins
  • Pet items such as pet beds and other pet furniture
  • Baby items like cots
  • Home improvement items like flooring, door hardware, and bathroom fixtures

What Products Are Excluded From the Wayfair Affiliate Program?

As of 2022, there are no Wayfair products excluded from the affiliate program, at least none that are disclosed by Wayfair.

All products available on Wayfair are included in the affiliate program.

How Much Do Wayfair Affiliates Make?

As a Wayfair affiliate, you earn a 7% commission on every completed purchase.

Wayfair reports that their average purchases are around $300.

At a rate of 7%, you would earn $21 on a $300 purchase.

Wayfair Affiliate Program Commission Rates

Wayfair offers a standard commission rate of 7% on all products.

This means you will earn 7% on every completed sale, be it a rug, sofa, pet bed, or bed.

How Long Does the Wayfair Cookie Last?

The Wayfair cookie lasts for only seven days.

This means you have seven days to generate a sale with a product link to get a commission.

After the seventh day, the link will not generate income for you as an affiliate.

It is a longer time than that offered by Amazon Associates, which is only 24 hours.

How Do You Get Paid From Wayfair?

Payment from Wayfair comes through the method of payment you selected on CJ Affiliate.

Currently, they use checks and direct deposits for U.S residents.

Payoneer is the only payment method for non-US residents.

When Does Wayfair Pay Affiliates?

Wayfair pays its affiliates every 20 days.

If you meet the payment threshold within the twenty days, expect a payment.

What Marketing Materials and Promotional Tools Are Available?

You can promote Wayfair on niche websites and social media.

Blogs, articles, and newsletters make for excellent marketing avenues.

You can also use social media platforms like Facebook, Instagram, and Twitter to promote Wayfair products.

Wayfair does not allow for promotional links on Pinterest.

However, you can use Pinterest to generate traffic for your website or other social media.

1. Custom Links

CJ Affiliates offers publishers shortcodes and different links they can use to promote Wayfair products under the affiliate program.

Each product has its link with your unique referral code.

This code allows you to earn a commission.

The links also come in shortcode form for quick linking.

2. Custom Banners

CJ Affiliates also allows publishers to create custom banners for promotion.

You can add these banners to your website or social media content when marketing a specific product.

3. Data Feed

Wayfair has an in-depth data feed in their affiliate bank.

You can deep link to specific products from the feed.

The data feed is beginner-friendly and easy to scroll through and pick from.

Who Should Join the Wayfair Affiliate Program?

Since the Wayfair Affiliate Program is a niche program, here are some people who stand to benefit from it:

1. Lifestyle Bloggers

Detailing different lifestyles people can relate to or strive for requires a lot of content.

The beautiful content makes lifestyle bloggers so popular.

Wayfair sells many home decor items that can appeal to audiences on lifestyle blogs.

Lifestyle bloggers who regularly recommend and review home decor or appliances can easily join the Wayfair Affiliate Program.

2. Pet Sites

Wayfair has a wide range of pet stuff available in the store.

Pet sites like pet blogs or pet social media pages will have plenty of items to promote.

However, it is important to note that using promotional affiliate links in comparison websites can get you banned from the Wayfair Affiliate Program.

But, review posts with lots of items are the easiest way to generate clicks from pet sites.

3. Interior Decorators

As an interior decorator with a blog or active social media following, the Wayfair Affiliate Program is perfect for you.

There are numerous items you can link on your site or pages.

From rugs and lighting to large outdoor furniture sets, there are a plethora of items you can successfully promote on your site.

4. Product Reviewers

With millions of products, Wayfair offers product reviewers years’ worth of content.

You can write listicles or do a detailed review of one product.

The Wayfair Affiliate program makes it possible for product reviewers to get paid to review decor, appliances, furniture, and many other things.

Is the Wayfair Affiliate Program Worth It?

The Wayfair Affiliate Program offers numerous advantages over other niche affiliate programs.

However, it also has a few setbacks that you should consider before joining.

Pros of the Wayfair Affiliate Program

The advantages of the Wayfair Affiliate Program include:

  • Many Products To Recommend: Wayfair has millions of products you can choose from.
    You can review these products on the data feed and get an affiliate link.
  • Dedicated Support: Wayfair has a devoted in-house affiliate management team.
    They offer support round the clock.
    You can call or email them with any queries or complaints, and they will address them within the day.
  • Competitive Commission Rate: The Wayfair Affiliate Program offers a commission rate of 7%.
    With average order sizes costing $300, there is a potential to make a significant amount of money. With good marketing skills and a sizable, interactive audience, your affiliate links could generate a lot of income.
  • Extensive Advertising: With Wayfair’s marketing efforts, your work as an affiliate is less demanding. They run a lot of ads and promotional campaigns year-round.
    You can ride their advertising wave and promotional offers to gain more traffic and sales.
  • Deep Link To Specific Products: The CJ Affiliate product bank allows you to link to specific products. This makes it easier to curate content that feels authentic to your audience.
    Genuine content encourages clicks that convert to sales.

Cons of the Wayfair Affiliate Program

There are five significant cons to the Wayfair Affiliate Program:

  • Only Available in Five Countries: To qualify, you must have traffic from the USA, Canada, Germany, the UK, Ireland, or Germany.
    Wayfair has warehouses in the listed countries and can provide shipping.
    Promoting in any other country is mostly useless due to a lack of shipping unless you offer shipping services.
  • Short Cookie Length: Compared to other special affiliate programs, the Wayfair Affiliate Program has a very short cookie period.
    Because it is only seven days, users can abandon their carts or forget to purchase before their cookie period runs out.
  • Hard to Qualify: Due to the availability of the program, it is quite hard to qualify.
    The audience size and engagement requirement is also a major deterrent.
  • It Is Easy To Get Disqualified: There are several requirements you cannot ignore if you want to retain your affiliate status.
    For example, your site cannot look similar to Wayfair, and you can’t promote on Pinterest, do comparisons, or promotional codes.
  • Niche Specific: You will not enjoy or qualify for the Wayfair Affiliate Program if you do not consistently post content related to the niche.
    While it ensures serious affiliates for them, it locks out new or occasional content creators.

Conclusion: Is The Wayfair Affiliate Program Worth It?

Yes! The Wayfair Affiliate Program is worth it!

You will make a significant amount of money as a Wayfair affiliate.

The program is a worthwhile investment as long as your niche site gets lots of traffic from North America, the UK, Germany, and Ireland.

How To Join the Wayfair Affiliate Program

Joining the Wayfair Affiliate Program is an uncomplicated and easy process.

Once you have established that Wayfair is a good fit for your brand, you are a few steps from becoming an affiliate.

Requirements To Join the Wayfair Affiliate Program

The Wayfair Affiliate Program has a few strict requirements:

  • Your website must have a decent amount of traffic and content.
    CJ Affiliate will inform you if your traffic has met its minimum threshold.
  • Your website content should relate to home goods, decorating, interiors, or similar topics.
  • Include detailed descriptions of how and where you will promote the affiliate links in your application.

How To Apply [Step-by-Step Tutorial]

Signing up for the Wayfair Affiliate Program is fairly straightforward. Follow these steps:

  • Step 1: Create an account, CJ Affiliate, by submitting your email and setting up a password for a new account.
  • Step 2: Read and agree to the privacy policy, software policy, and publisher service agreement on the site.
  • Step 3: Complete the onboarding checklist by submitting:
    1. Your user information
    2. A description of the methods you use to promote products
    3. A detailed account of how you conduct business.
    4. A description of how and where you will promote Wayfair products.
    5. Your company details
    6. Tax forms
    7. Payment information

How Long Does It Take To Get Approved for the Wayfair Affiliate Program?

Usually, the approval will come within three business days.

However, some affiliates recommend waiting up to two weeks for your approval.

Does Wayfair Support the Affiliate Program?

Wayfair supports its affiliate program. They offer dedicated in-house management to their affiliates.

As a Wayfair affiliate, you can contact their support team Monday through Friday via phone from 6 AM to 5 PM Pacific Time.

They are also available promptly via email to answer any queries or requests you may have.

How To Make Money With the Wayfair Affiliate Program

You will need to make some money to retain your position as a Wayfair affiliate.

Here are some professional tips to achieve success and mitigate failure in the Wayfair Affiliate Program.

Tip For Success: Create Good Content

You can only make money from the Wayfair Affiliate Program if someone uses your link to make a purchase.

For this to happen, you need to attract people to use your links.

Creating quality content is the first step to making money using affiliate links.

Whether you have a YouTube channel, website, blog, or social media page, ensure you consistently post good content.

Quality content attracts the right audience and engages them.

An engaged audience is easier to convert to a paying audience using affiliate links.

Tip For Success: Use Affiliate Marketing Tools

Managing your affiliate links and tracking them is an engaging task.

It can get overwhelming and make you lose focus on creating good content.

Affiliate marketing tools are an essential part of affiliate marketing.

These tools help you track, edit, plan for, and convert your affiliate links.

Use affiliate marketing tools to optimize your affiliate links and make more money with the Wayfair Affiliate Program.

Tip To Avoid Failure: Affiliate Disclosure

By law, you must disclose when you stand to earn money from a recommendation.

This applies to many fields.

As a blogger, you must provide an affiliate disclosure every time you use an affiliate link.

You risk getting sued if you do not disclose that you will earn money from the link on the product.

Your affiliate disclosure ensures you can retain your affiliate earnings and keep earning more money.

Tip To Avoid Failure: Always Use Keywords

Before you promote a product as a Wayfair affiliate, do some keyword research.

Ensure that people are actively looking for the product or similar items.

Check the level of competition for that specific item across the web.

With a critical understanding of keywords, trends, and your reach, pick things you can promote.

This way, you can avoid failure by only promoting products your audience is looking for.

Alternatives to the Wayfair Affiliate Program

As a blogger or influencer in the decor, renovation, or product review space, you may want more ways to earn extra money.

Some affiliate programs that pay a lot in similar niches/industries are:

  • The Home Depot Affiliate Program: The Home Depot affiliate program is an excellent option for those who blog about hardware, gardening, and home repairs. You can also join the program as a home renovation YouTuber or reviewer.
  • Ikea Affiliate Program: Furniture lovers, lifestyle bloggers, and interior decorators will benefit from the Ikea affiliate program. The program allows you to earn extra money for every successful recommendation on your website.
  • Home Decor Affiliate Programs: The home decor affiliate programs are the perfect option for those who specifically serve the decor niche. You can also join these programs if you regularly review decor pieces.

Frequently Asked Questions

Looking to join the Wayfair Affiliate Program?

Here are the most commonly asked questions:

Who is Wayfair associated with?

Wayfair owns many companies apart from the online store.

These include Birch Lane, Joss & Main, Perigold, and AllModern.

Wayfair.com is the leading site that hosts most of the company’s stock.

It went viral for being a one-stop online store for all household needs.

Does Wayfair have 3rd party sellers?

Yes, Wayfair has 3rd party sellers.

In fact, 3rd party sellers are the reason Wayfair is so successful.

They sell furniture, decor, appliances, storage options, pet items, and more on Wayfair.

This adds to their more than 18 million products.

Wrapping Up

The Wayfair Affiliate Program is an excellent affiliate marketing program to join if you are in the home and decor space.

Bloggers, product reviewers, and influencers can earn passive income every month.

As long as you adhere to the requirements and have consistent content and traffic, you can enjoy the perks of being a Wayfair affiliate.

For those not located in the USA, Ireland, Canada, UK, or Germany, the Wayfair Affiliate Program is not a good fit.

However, if you meet the requirements, Wayfair’s immense database of products ensures you will have a steady number of products to promote.

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