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Who Bought Vine? Why It Failed & What Happened Afterward

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Vine’s short lifespan and fleeting success in the mid-2010s gave the popular app a near-legendary status to users and business owners alike.

Its story of innovation, mass recognition, and eventual failure provides a lasting example to the world.

Find out below who bought Vine and why it flourished before it failed.

You may be surprised to discover what internet users can learn from the saga.

What Is Vine?

The concept of Vine, both at its creation and the height of popularity, centered around sharing quick videos with the world.

This platform sought to simplify filming, editing, and sharing videos for all users as a free mobile app.

After a few years of growth, many Vine users gained large followings, finding advertising, entertainment, and creative opportunities that far surpassed the casual vision of Vine’s three co-founders.

While the original intent of Vine was to share daily moments between users, it was quickly apparent that the quick video platform inspired the innovation and humor that Vine is now known for.

Some popular video trends included complex editing, looping effects, abstract jokes, stunts, songs, and pranks.

Despite this initial surge due to popularity and novelty, Vine shut down soon after it peaked.

There may be many causes of this failure, including the people who bought Vine or the people who founded it.

However, there is little dispute that the glory days of Vine fostered a unique environment of experimentation, humor, originality, and culture.

Users today still fondly remember the Vine app.

Many wish that a contemporary app could fully replace the unique Vine energy.

When Did Vine Come Out?

Vine was founded in June of 2012 with small numbers of beta testers using the app.

By January 24, 2013, Vine was released to all Apple and Android smartphone users.

When Was Vine Popular?

In the first year of running, Vine became the fastest-growing app in the world by late 2013.

The number of daily users was never officially released.

However, Twitter officials reported that millions of individuals actively used the app.

By 2014 and 2015, Vine reached its peak in popularity.

During this period, notable users such as Logan Paul and Lele Pons amassed millions of followers, seeing each post gaining traction through revines, loops, and likes.

Who Created Vine?

The three co-founders were Dom Hofmann, Colin Kroll, and Rus Yusupov.

These original creators of Vine were all entrepreneurs with backgrounds in tech, programming, and design.

How Long Were Vines?

All Vine posts were videos with a maximum of 6.5 seconds.

Each video posted to Vine instantly looped, allowing users to replay the videos as long as they remained on the page.

This shortened video format resembled Twitter’s 140-character limit, while the loop added a new way to interpret content.

These unique constraints inspired and challenged users to find new ways to communicate in just a few seconds.

What Happened to Vine?

Vine shut down after only four years of activity.

The contributing factors for Vine’s demise included limited resources, ineffective leadership, lack of monetization, and diminishing creator participation.

Between these factors, Vine released a statement announcing the termination before it could fall further.

When Was Vine Shut Down?

Vine was discontinued in January of 2017 after a statement by the company on its public platform.

The social media app then transitioned to the Vine Camera app, but that product was later terminated as well.

Though users cannot create or post Vines following the 2017 termination, many posts were preserved through an archive on the Vine website.

Videos posted to Vine can still be viewed through unique links.

Why Did Vine Shut Down?

Many who analyzed Vine’s trajectory or were involved in the company assert that the platform stagnated and failed due to the app’s inability to monetize itself.

Though some breakout Vine creators struck advertising deals through contracted Vine posts, there were no consistent means to monetize the app more broadly.

Nearing the end of Vine’s life in 2016, leadership and creators alike turned their attention to other more reliable modes of income.

Twitter began to limit the funding for Vine, and many of the top creators moved their content to the likes of Facebook, YouTube, or Instagram.

How Long Did Vine Last Before Shutting Down?

Millions of people enjoyed Vine during its four years on the app store.

Vine’s temporary success has been regarded as a blueprint for TikTok and other social media sites.

The app’s brief story offers insight into its successful features and crippling weaknesses.

Who Bought Vine?

Twitter purchased Vine during the early stages of the app’s creation.

Vine had not yet been released to the public when Twitter bought it in October of 2012.

Nevertheless, the initial concept of the new app for casual video-sharing seemed to be a promising addition to Twitter’s text-based empire.

Why Did Twitter Purchase Vine?

Because Twitter did not offer a video-sharing capability during Vine’s inception, the growth of this product appeared especially advantageous to the company.

Following this deal, Vine still operated with a high degree of independence from Twitter’s New York office.

All three co-founders sought to retain primary control of the app throughout their leadership.

How Much Did Twitter Pay for Vine?

Though never officially announced, it has been speculated that Twitter bought Vine for $30 million.

Wrapping Up

Vine’s tragic trajectory offers guidance to entrepreneurs, startups, content creators, and bloggers.

We learn that the ideas that inspire and motivate users may far outstrip the creator’s imagination.

Furthermore, a product needs more backing than just an effective idea.

Without the support of money, leaders, and users, even the most beloved products can fail.

Whether Vine’s story inspires you to harness growth, monetize your blog, or start with the basics of a platform, connect with us and start that process today.

Comment below if you participated in the short history of Vine, or tell us a lesson this unlocked for you.

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