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How To Come Up With A Blog Name In 2022

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It can be exciting to come up with a new idea for a blog, but before you rush to set it up, consider the importance of your blog’s name.

Your blog’s name is the first thing people will see on your blog and it will set the tone for what your brand is.

You don’t want to regret your name choice and should avoid having to repeatedly change it, as that will make it hard for your audience to find your blog and stay involved.

Cementing your blog’s name from the get-go gives you more time to focus on building your brand and assembling the rest of your blog.

Read on for some tips to help choose the right blog name.

Why Is a Blog Name Important?

A blog name is important because it sets the tone for your blog.

It helps readers know what to expect in regards to the topics you will cover and if you are a more serious or casual blogger.

What You’ll Need for a Blog

When you’re starting to build your blog, there are a few factors you should consider.

Blog Name

Of course, we’ve already mentioned the importance of a blog name.

You’ll use it on your website home page and other parts of your site.

Domain Name

Your domain name refers to the address visitors will type into their browser to find your website. It includes your blog name and the TLD.

Domain Extension

A domain extension or top-level domain (TLD) comes after your blog name in a domain.

A few examples of domains:

  • .com, which is the most common
  • .edu, which would communicate that your blog is intended to be educational and informative
  • .org, which stands for “organization” and is frequently used by nonprofits

Read More: .com Alternatives: Options and how they work

Brand Guidelines

Brand guidelines explain how you want to represent your blog to the world.

They help keep you and any writers you may hire on the same wavelength.

Buzzfeed brand guidelines would look very different from Forbes brand guidelines, for example, both because of how they wield tone and how they present information.

Social Media Profiles

You can use social media to promote your brand, but you’ll want to ensure your blog name is free on various platforms.

Check many networks including Instagram, Pinterest, and TikTok.

Other Creative Collateral

As you choose your blog name, consider some logo ideas and other creative branding tools such as banners.

That way, you can create a visual brand that matches your name.

Other Things to Think About

A few, more broad things to consider when making a name for your blog.

Who Is Your Audience?

First, you should consider if you’re targeting parents, college students, business owners, or some other specific group.

Choose a name that makes sense for your audience.

This is a similar concept to someone writing under a pseudonym; there are a variety of reasons why you might choose one name or the other, but adhering to your genre or niche when choosing a name is essential to your success.

Does Your Blog Name Resonate With Your Niche?

You also want to ensure your name works for your niche.

Then, you can attract and retain your ideal readers.

What Makes a Good Blog Name?

When deciding how to come up with a blog name, you need a few things. Here’s how to help name your new blog.

1. Easy to Type and Pronounce

A good name for a blog will be easy to say and spell.

That way, your readers can easily look you up and find your content.

They’ll also be able to tell their friends about your blog so more people can find you.

2. Short and Concise

A short name will help make your name easy to type, remember, and pronounce, so people will visit your blog more often.

3. Creative

You should also take time to have fun with naming your blog.

Find ways to get creative to help your blog stand out against the competition.

4. Memorable

A memorable blog name will also help people remember to visit your blog again.

If your name is too simple, people might forget about you.

5. Scalable

Even if you start with a small niche, such as gluten-free baking, choose a name you can use to grow your blog.

Instead of “Treats Without Gluten,” choose something like “The Happy Baker” since that has room for growth.

Best Practices for Blog Names

Consider the following best practices for naming a new blog.

How Long Should a Blog Name Be?

Google recommends you choose a name that’s two or three words long.

A name that’s much longer can be more difficult to remember.

Should My Blog Be My Name?

If you aren’t sure what you’ll blog about, you can use your name.

However, you might not want to do that if your first or last name is hard for people to say or spell.

Should I Call My Blog a Blog?

You can call your blog a blog.

If you’re setting up a blog for your business, you can also name the section “insights” or something similar.

How To Come Up With a Blog Name

As you decide how to name your blog, here are some tips to keep in mind.

That way, you don’t have to stare at a blank screen with no ideas.

image showing people learning how to come up with a blog name

1. Blog Naming Formulas

These aren’t hard and fast rules, but they should help you find the right direction.

Blogging Tips Formula

To name this blog, we combined our topic and desired audience with our end goal.

Since this blog focuses on blogging, we chose to include “blogging” in the name.

The end goal is to offer tips, which meant that “Blogging Tips” was the perfect name.

Portmanteau Formula

You can also use a portmanteau, which is a word that blends two words.

One common one is “brunch” which combines “breakfast” and “lunch.”

If you can find a portmanteau that works for your niche, use it in your name.

2. Use Niche-Related Keywords

You can also consider your niche and use keywords related to it.

If you have a blog about string instruments, you could use the word “orchestra” in your blog name.

3. Model a Name After a Competitor

Another option is to take inspiration from your competition.

Look for successful blogs in your niche and see what they’re doing.

This may seem like a no-brainer, but doing your research on the kinds of blogs you’ll be competing against will give you an idea of what type of name will work for your own blog.

Don’t copy the name, but you can use that to get an idea of a name that could work for you.

You won’t be copying anyone, yet it may just be the perfect nudge to get those creative juices flowing.

A similar name is a fine way to go.

4. Try Using Alliteration

Can you create content consistently?

Consider using alliteration, which is where your blog name has words that all start with the same letter.

alliteration (noun)

  1. the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
  2. “the alliteration of ‘sweet birds sang’”

You may not realize it but I bet you use alliteration in your day-to-day life without even realizing it.

It has an almost musical quality that allows a sentence to flow fluidly from one word to the next and is incredibly addictive.

Try alliteration when coming up with your blog name, by using the same letter for each word in your name.

A few ideas could be, “Business Blogging Basics” or “Blogging Blues Busters” – you can probably come up with something much more awesome than me, I’m sure!

[Remember to use this trick in some of your blog titles, too]

5. Try Using Assonance

Assonance is similar, but it repeats the same or similar sounds in stressed syllables.

One example could be “I Like Bikes” for a blog about bikes.

6. Use Abbreviations

Take a moment to think about the companies and brands you’re aware of and how many of them have an abbreviated name.

I can think of at least ten off the top of my head and with a bit more thought I can probably think of many more.

Abbreviations are beneficial because they keep things short and sweet, without removing your brand and identity.

You can abbreviate your whole blog name, or mix it up by half-abbreviating and use a word on the end – a bit like Devish, the owner of WPKube, does.

6. Break Out a Thesaurus

If you can’t think of any good blog names, use a thesaurus.

You can use that to find synonyms for the words you can think of on your own.

There’s something about flicking through a good thesaurus that beats almost any other method I know for coming up with interesting new words.

The Thesaurus can be a goldmine of inspiration, especially if you want to say something in a slightly different way.

A quick scan of the word “Tips”, brings up suggestions such as: buzz, hint, inkling, and pointer – all of which sound much more exciting to an ear that’s well-tuned to that more common phrase

7. Use Your Own Name

If you’ve tried all the above methods and run out of domain name ideas for your blog, you could always default to your own name to name your first blog.

Many bloggers have become hugely successful with self-named blogs.

Not only do you get to attribute your own name to the stuff you put forth on the web, people will also be able to recognize you more easily as the word spreads.

8. Take Inspiration From Books

Who said you have to conform to rules when creating names?

Why not take advice from the world’s greatest authors and use your favorite literature as inspiration?

Consider your favorite books and if there are any characters or quotes you like.

With millions of books out there, all full to the brim with wonderful words, it won’t take you long to find something that inspires and delights, and be a potential contender for your new blog.

You can use those to help inspire your name.

Just be careful you don’t violate any copyright laws.

9. Consider a Different Language

You can also use words from other languages in your blog’s name.

One of my favorite languages now is Icelandic.

There’s something incredibly beautiful about the way the words and syllables flow together to create their meanings.

If you’re looking to stand out in a saturated market, choosing an abstract word or phrase in a language other than English can be a great way to draw attention to yourself.

A simple online translator such as Google Translate will get you off to a good start.

For example, maybe you have a blog about dogs, so you name your blog “Perfect Perros” since “Perros” is Spanish for “dogs.”

For a creative blog name, try choosing something short with fewer syllables.

This will help to keep your blog name easy to remember and pronounce!

10. Use Humor

Niche humor appeals to a specific audience, but something broader, like a pun, works just as well.

Laughter and humor is an infectious tonic with the benefit of making your readers smile.

Try boosting those endorphins by creating a blog name that portrays a wicked sense of humor.

While it may not work for more professional blogs, if your tone of voice is fun, fresh and witty then there’s nothing to lose and is well worth giving a try.

Some of the names I’ve seen online using this method include Uncork Your Dork, Mommypotamus, and The Pillage People.

11. Blog Name Generator

If all else fails, you can use a blog name generator.

These are actually some of my favorite ways to come up with fun word combinations.

These creative generators allow you to set your own limits on the kind of words you want to create.

Then all you need to do is hit “submit” and browse through the suggestions.

The great thing about many of these types of name tools is that not only do they suggest pretty awesome names, they also tell you whether the .com of that name is registered by anyone.

Taking the stress out of crafting a great name, only to find out it’s being used elsewhere.

By now, you may be getting inspired or tired out 🙂

Just remember, go step-by-step through these recommendations and you’ll have a .com domain name before this post is done!]

That way, you can find a name that’s available and that suits your blog.

catchy blog names

Give the following blog name generators a try.

Between all of them, you should be able to find at least one name you like.

Pro Tip: ALWAYS Do a USPTO Trademark Search (Non-Negotiable)

The last thing you want is to come up with the perfect domain name only to receive a cease and desist letter telling you to take your blog down.

To help avoid that situation, perform a USPTO trademark search before choosing your name.

If you find that someone owns a trademark for your chosen name, don’t buy the domain.

You should go back to the drawing board and find a different name. Then, you can start and grow your blog without the threat of legal action.

25 Blog Name Ideas (Examples)

We will go over some successful blogs and why they might have chosen the names they did.

Fashion Blog Names

The Fashion Guitar

screenshot of the fashion guitar homepage

The Fashion Guitar is a great fashion blog by a woman named Charlotte.

She uses the blog to showcase her fashion and to help other women find new clothes.

The blog doesn’t cover music, but the name still helps the blog stand out.

Girl With Curves

screenshot of the girl with curves homepage

Girl With Curves is one excellent blog for curvy girls who are into fashion.

The name represents what the blog does and who it’s for.

That makes it easy for potential readers to connect with the blog and find articles they like.

Hello Fashion

screenshot of the hello fashion

Hello Fashion is another fantastic blog name.

It’s simple and to the point, and it allows room for the blog to cover a lot of topics related to clothes.

They’ve done just that with everything from back-to-school shopping to gift ideas.


screenshot of the weworewhat homepage

WeWoreWhat started as a blog and has since expanded to be an online store.

Of course, they blog about and sell clothing, and the name is general enough to support that growth.

Fashion Steele NYC

screenshot of the fashion steele nyc homepage

Fashion Steele NYC is a bit of a specific name since it mentions a city.

Steel is also the last name of the blog’s founder, so it describes a bit about her.

Still, the blog has been able to grow, and it focuses on luxury and thrift items.

Travel Blog Names

Dan Flying Solo

Dan Flying Solo is a blog by Dan about his travels, so the name is very descriptive.

The nice thing about the name is that it doesn’t always have to be about travel.

Dan could transition it to a local blog if he wanted to.

The Planet D

The Planet D comes from Dave and Deb, so they’re both able to use their initials.

They cover everything from trips to living nomadically.

You can even learn travel tips, so this is a very general blog that has been able to grow well.

The Blonde Abroad

The Blonde Abroad is another general travel blog, and the name works well for that.

It has a blonde owner, and she talks about everything from travel tips to general lifestyle.

There’s also a travel shop for people looking to go abroad.

The Points Guy

The Points Guy is probably one of the most famous travel blogs out there.

You can learn how to save money on your travels and earn points.

It’s a very specific name, but it’s broad enough to cover various topics, from cards to reviews.

Going Awesome Places is another fantastic travel blog name.

It’s general enough to cover anything related to visiting new cities and countries.

The blog covers destinations, travel guides, and more.

Lifestyle Blog Names

The Skinny Confidential

The Skinny Confidential is an excellent blog about beauty and relationships for women.

But the name is general enough that the blog could cover other lifestyle topics. It focuses on women as the audience since lifestyle is a broad niche.

Cup of Jo

Cup of Jo is another lifestyle blog that primarily attracts women.

It covers everything from food to motherhood, so many women can find something on the blog that they like.

Joanna’s use of her name allows her to blog about anything.

The Progress Club

The Progress Club is yet another blog-turned-business.

This blog is a personal development blog that also sells products and offers coaching services.

It used to be named A Girl in Progress, but they were able to easily change the branding.


Refinery29 is another big publication that covers a lot of lifestyle topics.

You can read about money, relationships, and more. It’s also a full brand with a great social media presence.

They even have sections for different countries, such as the US, UK, Germany, and France.


Goop is a pretty controversial blog, but that might be to its advantage.

Whether you like it or hate it, you probably know they talk about different health and wellness topics.

Gwenyth Paltrow also uses her blog to sell a variety of products.

Food Blog Names

Love and Lemons

Love and Lemons is a general food blog, but they have a lot of vegetarian options.

You can read the recipes and even shop for cooking products.

That allows the blog owners to make an income and grow their blog.

Cookie and Kate

Cookie and Kate is a blog by Kathryne, who goes by Kate, and she has a dog named Cookie.

She offers recipes for a variety of diets, and she has categories to help readers find what they need.

Of course, the name is general enough to cover anything, food or otherwise.

Minimlist Baker

Minimalist Baker is a food blog all about easy recipes.

You shouldn’t need more than a few things to complete the recipes.

While that can limit the blog owners, a lot of people like food that’s easy to cook.

101 Cookbooks

101 Cookbooks is a blog about healthy food, but the name is still general if they decide to change the focus.

Most of the recipes are vegan or vegetarian, but there are some treats.

It’s a good blog name since it tells you what it covers but isn’t too narrow.

Budget Bytes

Budget Bytes is a blog about affordable foods and recipes.

The “bytes” in the name is a cute play on how bytes is a computer term, but it sounds like “bites.”

That can help you understand the recipes are cheap to make.

Sports Blog Names

Yahoo! Sports

Yahoo! Sports is one of the biggest sports blogs.

It has the backing of a well-known brand, but it’s general enough to cover any sport.

Both factors have probably helped it see the success it’s had.

The Athletic

The Athletic is another excellent general sports blog name.

This blog does charge a subscription, so you’ll have to pay to read it.

However, articles cover sports, teams, and even cities with those specific sports and teams.

Bleacher Report

Bleacher Report covers everything from football to basketball.

Of course, the name refers to the bleachers that athletes sit on when they aren’t playing a game.

That makes it easy to understand the focus of the blog before you click on it.


talkSPORT is another great name for this niche.

It lets you listen to news about sports, and you can read articles about football, boxing, and more.

But the name allows the owners to focus more on articles if they don’t want to do live radio.


SBNation is another successful sports blog.

The name could stand for “sports blog nation,” but it’s unclear if that’s the case.

Either way, the blog covers a variety of sports and could easily expand to cover more if the owners choose.

Wrapping Up

Knowing how to come up with a blog name is crucial to starting your website.

While you can change the name, it can be difficult to do.

Be sure to make your name easy to remember and type, and keep it short.

You can use a niche-related keyword, or you can use your name.

Consider some successful blogs as well to help inspire you.

Then, you might be able to choose a blog name that can help you get more readers.

Do you still have questions? Comment below!

Remember that coming up with a blog name is about simplicity and appealing to your niche.

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