How To Make Money On Pinterest

Can You Earn Money On Pinterest?

Yes, you can earn money on Pinterest! With over 445 million active users, Pinterest offers various ways for creators and influencers to generate income.

You can make money through affiliate marketing, sponsored partnerships, driving traffic to your blog, and more.

The amount varies based on your strategy—creators typically earn between $100 to $10,000 per month, and influencers with large followings can earn even more.

What Is Needed To Make Money On Pinterest

Here are the resources and tools you will need to start earning big bucks on Pinterest:

• Pinterest Business Account — you need the account to access Rich pins for adding your logo,  and shoppable pins that let users buy your products directly on Pinterest. It also lets you access Pinterest Analytics.
• Pinterest Mobile App — you need the app to access the Pinterest Creator Hub where you will create your content and view your analytics.
• Pinterest Creator Newsletter— you must subscribe to be notified as soon as possible about the annual commencement of registration for the Pinterest Creator fund.

How To Make Money On Pinterest: Step-By-Step Instructions

There are several different monetization strategies you can adopt, your choice will depend on the nature of your website and the reach of your brand on the platform.

I will recommend going with one or more of the following methods:

1. Affiliate marketing
2. Paid partnerships with brands
3. Pinterest hosted checkout
4. Blog Traffic
5. The Pinterest Creator Fund

Method 1: Pinterest Affiliate Marketing

The vast majority of Pinterest users visit the platform when they are ready to go shopping, and 83% of them end up purchasing the products they discovered on the platform.

Making money on social media doesn’t get any easier than this.

All you need to do is to connect your rich pin to the affiliate link that leads to the product you want your audience to buy.

You earn a commission when they visit the page and make a purchase.

Pinterest itself is not involved in such agreements, so you will be the one to flesh out the terms between yourself and the merchants or affiliate program whose products you are promoting.

To be more successful when promoting affiliate products on the platform, you should:

• Create visually appealing pins that tell a story
• Optimize your pins for Pinterest SEO
• Batch schedule your pins to reach a wider audience

Method 2: Paid Partnership With Brands

You can recommend products you love to your audience.

You just need to tag them in your Idea pins using the paid partnership tool.

To pitch brands successfully, you must have a significant number of engaged followers, and your content must be relevant to the company’s niche.

I recommend creating a media kit that highlights your performance stats, audience demographic, and engagement rates.

Here is how product tagging works on Pinterest:

• Create an Idea pin using the Pinterest app.
• Click Advanced settings, then toggle Add paid partnership label.
• Tap Add a brand partner and select Add beside the brand you want to tag.
• Approve the request on the Approval needed popup window.
• Return to the Finishing touches page, and publish your Idea pin.
• Once the pin is published, a paid partnership label will be attached to it, but the brand’s name will be absent.
• The brand name will only appear after the brand approves your request. If it’s rejected, the partnership label will be removed from your product pin.

Method 3: Pinterest Hosted Checkout

If you have an eCommerce website or you sell products on your blog, you can use the hosted checkouts feature to make it possible for people to shop for your products directly on Pinterest.

You will use Product pins that display detailed information about your item including an attached price tag and a Buy button that tells users the products can be bought on the platform.

You will need a Shopify account to enable the feature, so if you don’t have one, you can simply use Pinterest to showcase your products and direct people back to your website to make the purchase.

To get approved to use the feature you must:

• Use Shopify with a U.S. billing address
• Use only Shopify feeds on Pinterest
• Accept returns from customers
• Have a customer support system
• Comply with Pinterest’s merchant guidelines

Method 4: Blog Traffic

As a blog owner, it may be easier to get Pinterest traffic than it is to get organic traffic from Google.

I am not saying you shouldn’t try to rank for the right keywords on Google, what I mean is that blogs in certain niches may get more success if they prioritize Pinterest.

For example, the two most popular topics on Pinterest are recipes and crafts.

With a solid Pinterest strategy, you could be getting over 50% of your traffic from the platform if you are a food or arts and crafts blogger.

It will also be high-quality traffic since they are visitors that are ready to make purchases.

The more you attract visitors from the platform, the more money you can earn from click ads and affiliate products.

To run ads on your blog, I recommend checking out the following ad networks:

• Adsense
• Monumetric
• Ezoic
• Mediavine
• Adthrive

Method 5: The Pinterest Creator Fund

It is an annual five-week program for underrepresented creators where participants learn how to create top-quality content for Pinterest and how to monetize their profiles.

The financial perk is the $25,000 cash grant you will get if you are accepted into the program.

Only U.S. citizens can apply.

You must also be a person of color, a disabled person, or a member of the LGBTQ+ community.

There is also the Pinterest Creator Rewards program that allowed content creators to earn money when their pins reached specific engagement goals.

The Pinterest creator program came to end on November 22nd, 2022.

Wrapping Up

To successfully implement most of the monetization strategies listed above, you need a large, engaged audience.

The first place to start is to recognize that Pinterest is a search engine and not a traditional social media platform.

You will need many of the same SEO strategies you are currently using to get your blog to rank for keywords.

You must also always publish original content and use high-quality media.

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