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Since Google announced in late 2010, that they are a mobile first company they officially started counting website speed as a ranking factor.
Leave alone Google, researches have shown that even users tend to abandon a site that takes 3 seconds or longer to load (source).
Having a swift site that loads faster will definitely help you increase your rankings and please your readers. If you have a site that loads slow here is a detailed guide to speed up your WordPress site.
Start, Shall we?
Why WordPress speed matters?
If you’re a WordPress user you’ll know that your site tends to get slow over time. This is not because WordPress is buggy but because of the fact that most of us install way too many plugins and take unfair advantage of the freedom WordPress offers us. In fact, there are many different ways to speed up a WordPress site, and depending on the method you want to use, it can take more/less time than you might have expected. Some methods are as simple as installing a WordPress plugin, while advanced methods include server work and reconfiguring how content loads on your site.
But, this does take a toll on your site conversions. For example, Mozilla boosted its conversions (downloads) by 15.4% by just improving the loading time of it’s landing pages by 2.2 seconds only. Even Amazon calculated that a delay of 1 second in loading time could cost it $1.6 billion in sales each year.
Website loading time has similar effect on conversions if you’re a blogger, selling a service, affiliate marketing or any other website owner.
Now that you know how important website loading time is and why speed matters, let’s head over to the factors that play a key role in shaping your website loading time.
Factors Which Affect Site Loading Time
Before you start your speed optimization process, you must understand the factors those affect your site loading time. Once you understand them then you can optimize your site accordingly.
1) Website Hosting Matters
Your web host plays a key role in the time your site takes to load completely. Mediocre or cheap shared hosting services might appear to be lucrative on the outside, but on the inside, they are just stacks of Apache and their servers are optimized.
Cost effective hosting are a great way to start blogging but you should know these do limit your ranking potential in various ways, one being the time to first byte. Time to first byte is actually the time taken by the server to deliver its first byte of data to the browser. Typically a site should have below 200 ms of TTFB (recommended by Google) and you’d be surprised one hosting I used for a site of mine had a TTFB of 2 long seconds.
Having a website sharing its server with 200+ other websites is a bit scary as you don’t know how unoptimized your neighbor sites are. Furthermore, most shared hosting sites have frequent downtime which leaks visitors and deteriorate your site rankings at the same time.
On the other hand, managed WordPress hosting services like Flywheel hosting gives you a first hand in site speed and user experience.
2) Choice of Themes, Plugins and Add-ons
After choosing a WordPress host, your work is half done. you need to optimize your site for being light-weight and giving less stress to hosting on its end.
WordPress themes and plugins (specially the ones that come with multiple theme design setups like betheme are great but they do add to the bloat by giving you extra codes you’d never need).
Similarly, simple widgets and plugins that we use daily like a social media widget, a Google plus follow button etc can add up to your loading time. Use them only when you absolutely need.
Sometimes, we add up certain plugins that we are not using currently. For example plugins like WordPress migration, custom font and typography plugins etc add to the weight of the site. These plugins get loaded everytime when a page that uses them loads on your website. So, it is better to get rid of those plugins or only activate them when you need them.
3) Messy Sidebar With Ads and Affiliate Banners
Blog monetization is a very important part of blogging and we cannot ignore it completely for the sake of boosting the speed of your website.
Naturally, with the addition of every new method of monetization your blog ends up with one more new ad on the sidebar.
There are various ways in which you can declutter your sidebar and increase your website speed while not compromising on your earning potential.
You can remove banner ads and create text or CSS based ads that are definitely a notch lighter than banners. Writing product reviews or linking similar products in your content can do the same affiliate wonders than sidebars. (We’ll talk more about this below!)
4) Other factors
There are a lot of other factors that can slow down your site like unoptimized images, unused codes and formatting at a per page level and even scripts like your Google analytics script, social sharing widget scripts add to your page weight.
Redirects pointing your page and many other factors which you can get a clear insight of by just punching your URL to a page speed testing tool like Google page speed insights tool.
How To Speed Up Your WordPress Site Like A Pro?
According to a case study, your website speed affects your website conversion rates.
While there are a ton of articles on Google related to speeding up WordPress sites, here are some of the easy and quick tips to speed up a WordPress site like a pro.
Expert Tips to Speed Up A WordPress Website Quickly
Pro tip: Go to Pingdom tools and enter your domain to find out your website performance. You can quickly figure out how much time your website takes to load on browsers. The tool also gives you quick recommendations on how to speed up your site loading times.
#1. Pick the RIGHT Web Hosting
Whether you’re using WordPress or not, choosing the right web hosting is important. Many WordPress users are still not aware of the fact that their web hosting performance is directly proportional to their website speed.
Unfortunately though, the web hosting industry is flooded with a gazillion number of hosting choices which makes it really hard for most WordPress users to pick the right web hosting to run their sites faster.
Instead of using shared hosting, you can quadruple your website’s speed and performance by using VPS hosting. Dedicated (or VPS) hosting usually costs a bit more than shared hosting servers but it is worth every penny when you want faster loading sites.
In a research done by Search Engine Journal, it’s proved that VPS hosting can make your site loading extremely faster (twice faster) than hosting your site on shared hosting servers.
#2. Optimize Everything
Here are a few essential things you need to optimize in order to speed up your WordPress loading times really quickly.
Optimize your images
Most of your website hosting bandwidth is consumed by the amount of images you use within your blog posts and pages. Most WordPress users aren’t aware of this simple thing and they often use images without optimizing their sizes.
When you don’t optimize (read compress) images, your hosting bandwidth increases hence your website speed decreases. The simplest remedy for this is to compress images before you even use them.
Either use image compression tools online or install plugins like WP Smush to compress bulk amount of images from your WordPress dashboard at once to quickly speed up your WordPress sites.
Optimize your databases
Most of your files (data including posts, plugins cache, image files etc) are stored in your hosting databases. The bigger your website becomes the more burden lies on your databases. By optimizing your databases, you can immensely improve your site loading time as it reduces spam comments, fake users who register on your site etc.
Database optimization can be done in two ways – either by using a WordPress plugin or through phpMyAdmin. If you’re not a WordPress tech-savvy and don’t want to spend too much time in exploring your database files from hosting servers optimize, use simple plugins like WP Optimize to quickly optimize your website databases.
Optimize your post revisions
Your WordPress website stores revisions in your databases whenever you revise or update your blog posts. Few WordPress users have a habit of doing too many post revisions which only create an extra burden on their databases which ultimately reduces their website loading times.
Here’s how your website blog post revisions look like (from your WP dashboard).
So make sure to limit your post revisions and here’s a great tutorial on how to do it manually. If you prefer using a plugin to control your post revisions, you can use a free plugin called Revision Control.
#3. Install A Caching Plugin
Clearing cache from your website regularly can be one of the simplest and quickest ways to speed up any WordPress site. Caching daily or regularly can minify all the unwanted stuff from your databases and improves your website user experience.
Almost every WordPress user who gives top priority to their WordPress loading times uses a caching plugin. Although there are a ton of caching related plugins available in the WordPress plugin directory, the following two are highly recommended.
WP Super Cache: This caching plugin is developed by Automattic (the WordPress team itself). This can be super useful for compressing pages, simple caching and to generate static html files from your dynamic WordPress site.
#4. Get Your WordPress Basics Right
There are a couple of basic things related to WordPress that you need to implement regularly to keep your WordPress sites both faster and safer.
- Keep your WordPress site up-to-date: WordPress core platform gets updated frequently and make sure to update your WordPress whenever there’s a new version is available. Every WordPress update eliminates security risks and enhances your overall site performance.
- Limit your plugins usage: You might be using too many plugins to run your WordPress sites and most of them are NOT really essential. Using too many plugins can only reduce your website speed and performance and in the worst case, it may even lead to crashing your site all at once. As a good rule of thumb, limit your WordPress site plugin usage to 15 or even less.
- Add lazy load to your videos and images: Lazy loading allows your WordPress site to show images and videos only when the visitor scrolls down the page to actually see them. That way your website takes less time to load your web pages. You can use plugins like BJ Lazy Load to lazy load all your post images, post thumbnails, gravatar images etc.
- Update your plugins: Most WordPress plugins get updated frequently and make sure to update them whenever you their newer versions. Also take regular backups of your site whenever you update your core WordPress version or plugins to ensure that all your files are safe including images, blog posts, pages, comments etc.
- Use a lightweight theme or framework: There are a ton of WordPress themes available over the web and if you want to boost your site loading times, make sure to grab a lightweight and fast loading theme framework such as Genesis, or Divi themes etc instead of installing free or nulled WordPress themes. Before buying a premium theme for your WordPress sites, make sure to test the demo version of it on Pingdom tools to analyse the performance and speed.
#5. Start Using A Content Delivery Network (CDN)
A CDN (also known as content delivery network) helps you move your website static files closer to visitors and also ensures that every page renders as fast as possible from whatever device a visitor is surfing from (mobile or desktop). It also allows you to give high quality speeds to all the users around the globe.
So moving content physically closer to your website visitors is the easiest and simplest way to dramatically boost your WordPress site speed and it can only be possible with a CDN.
Here are some of the benefits of using a CDN just case if you’re still wondering about the usage of it.
- Increases your page loading times (so less website bounce rates)
- Improves search engine rankings (your website speed impacts your search rankings)
- Reduces your website servers load
- Controls your website bandwidth to enhance speed
There are a ton of CDN’s are available but MaxCDN and Cloudflare are widely used by WordPress uses worldwide to speed up their sites.
Apart from the use of a CDN, GZip compression is also much needed to speed up your site performance. A Gzip is simply a file format and a software application used for file compression and decompression.
GZip reduces the used bandwidth and loading speed of every page on your WordPress site and optimizes your important files smaller and is achieved via plugins like PageSPeed Ninja.
Final verdict about speeding up a WordPress site
Online marketing is growing rapidly and thousands of websites are going live every single day. The competition is only getting bigger and everyone who’s thinking about buying online is turning to a website before making a purchase (to find reviews, product comparison, better deals and discounts etc).
That being said, no matter how good your website is – if it is taking too much time to load, you’ll be losing a lot of money and traffic to your competitors. Keeping an eye on your website loading times can double your website conversions.
Blogging Inspiration: Count All of Your Blogging Wins
You are succeeding now.
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Count all of your blogging wins.
Did you drive your 100,000th visitor to your blog this month? See this win.
Did you drive 5 people to your blog today? See this win.
Everything is a blogging win because you are always winning. Every win builds a step nudging you higher in your blogging niche.
Today I experienced a handful of blogging wins:
- I wrote and published this post on how to live your dreams
- I re-shared my Entrepreneur feature; solid win
- I am writing this guest post
- I had great engagement on my Facebook Live Broadcast this morning
Plus I experienced the ultimate win; I experienced this blogging success from a quiet village in Thailand. You cannot beat that.
Focus on Wins to See More Wins
I see more wins because I focus on my wins all day long.
Where your attention and energy goes, grows. Give your attention to your wins and you keep winning daily.
See the positive in all you do online and offline. Be a success spotter. Use your mind power to project more blogging wins in your experience every single day.
Quick blogging growth unfolds for win-seeking bloggers. Established, pro bloggers list wins regularly to expand their success and to inspire their readers.
Again; where your attention and energy goes, grows.
Examples of Blogging Wins
Here are a few:
- wrote and published a blog post
- received one blog comment today
- saw 40,000 people visit your blog this month
- spotted your DA over 30
Every single statistic is a win if you see it as a win. Imagine building something special on every metric you see. See your success. Observe how you are sprinting toward your dreams and how your dreams sprint toward you. Feel good about your perpetual growth. Accelerate your blogging success.
Your Wins Inspire You and Your Readers
Speaking of your wins has a dual effect; you and your readers feel awesome about your blogging success.
I feel great speaking of my achievements. Makes me feel good about my blogging gig. My readers also appreciate seeing my wins because inspiration flows from my success. If I can succeed my readers can and will succeed too.
Plus you see that you are winning right now. You are successful now. Every blogger succeeds now because we all have wins to call upon to keep our success momentum building into something inspired.
Wins Come in All Shapes and Sizes
Getting 10 people to visit your blog today is a win.
Seeing $30,000 in monthly blogging profits is a win.
Buying your domain and hosting is a win. Receiving 1 more opt in is a win.
Everything is a win if you focus your mind on success. See your dreams in detail. Observe how your success nudges you toward your dreams step by step.
Check out this camel from my 2 month trip to Oman.
I am living my dreams as an island hopping pro blogger but also see my dreams expand daily into something even more spectacular. Connecting with powerful, successful folks nudges me to dream a bigger life and more inspiring experience.
I count every eBook sale as a win. Every comment on my live broadcasts is a win. Everything is a win for every blogger.
As my wins pile up my success expands. I tune into positive vibes and align with positive, inspired folks who expand my vision. Why? My focus on wins aligns me with world renowned winners.
Your Success Is Within
Everything you dream through your blog is within. Success is in consciousness.
Following proven practical tips yields zero results if you think like a failure because how you think determines your results. As within, so without, because where your attention and energy goes, grows.
Speed up your blogging success by focusing on your wins in a calm, clear, knowing, peaceful vibe.
Working hard and struggling makes zero sense because you cancel out your effort with a focus on failure and struggle.
Make things easier and easier. See your success within. Shift your focus solely to being successful. Successful ideas flow to you. Act on these ideas from a relaxed, chill vibe and see yourself succeeding. Focus on your wins. See your wins expand as you work less, play more and know success is yours.
Go Beyond Gratitude
Versus counting your blessings just program your mind to see win after win. Observe success after success to go beyond gratitude.
Being grateful accelerates your blogging success but seeing wins every day hyper accelerates the success you experience because win-spotting carries a different, higher powered energy than simply being grateful. Different ball game.
Of course I am grateful for my 3 month trip to New Zealand.
Going beyond gratitude and seeing the trip as an offline win expands my success consciousness.
Seeing myself working aka playing aka blogging in a sleepy village in Northern Thailand at 8:30 PM on a Sunday night feels like winning to me. I worked for just a few hours today. I spent hours offline and also had prime Netflix viewing today, watching an entire movie. I took a short nap and plan to hit the sack early. More winning.
I feel more successful daily and experience greater and greater success with minimal effort. What a neat side effect of counting your blogging wins daily.
Go head. List 30 of your recent blogging wins. Everything counts.
See how quickly you accelerate your blogging success.
Pro Blogging Tips: Write for a Successful Audience
I Googled “pro blogging tips” and noticed my post on page 1:
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OK; I just spent the past 5 hours relaxing in bed. We experienced a severe thunderstorm that knocked the power out.
Rather than write like mad during my time offline I took it easy. Chilling out accelerates my success because I emit a calm, cool, confident vibe. People seek calm, cool confidence. I sell more blogging courses. Readers flock to my blog. Google has been good to me too. All because I blog from a relaxed, detached, prosperity conscious vibe, enjoying my world travels. I had more fun watching frogs hop around the backyard versus slaving over the laptop during the outage; blogging is an energy game. Vibe high and succeed in vibing with a successful, prospering audience.
I am a pro blogger because I filter opportunities with a fine toothed comb and because my writing vibes with professional, top, big dawg bloggers.
My message vibes with pros because I focus on success and speak their language.
Pro Blogging Tips
You know by now; where your attention and energy goes, grows. Focus on success. Success expands. Successful people seek you out. Successes follow you. Successful bloggers:
- buy your stuff
- promote you
- endorse you
- spread your word
- inspire you to live your dreams
I attracted successful bloggers because I keep things positive. Treating my readers in an empowered light helps me sprint higher in blogging circles.
Do the same. Speak success. Blog success. Keep things positive by teaching your readers how to succeed. Inspire. Uplift. Influence from a positive energy. Succeed.
Visualize a Successful Reader
Who do you want your message to vibe with?
Upwardly mobile, successful, driven folks, of course. Driven folks begin blogging as success seekers. Success seekers always have money to:
- invest in your course
- invest in your eBook
- invest in your coaching
- invest in anything you offer
Boost your blogging income by visualizing a successful reader following your blog. You want to vibe with this crowd. No tire kickers allowed because you have no interest in connecting with folks quick to make excuses and slow to spend money.
Here I am during my 3 month trip to New Zealand.
Take your time building a clear mental image of your perfect reader. See profits not pain points. Focus on someone free to invest money in their dreams. Build a success seeking following hungry to live their dreams through your blog and premium courses.
Observe Pros in Action
Top pros who reach the peak of their niche usually focus on a successful readership to grow their profits and to live their dreams.
Do the same.
Carefully watch pro bloggers who empower and inspire their readers. Notice closely how the most prospering pros keep things positive.
Teach people to succeed. Never teach people to avoid failure; where your energy goes, grows. Avoiding failure vibes with a fear-filled, failure-ridden crowd. Teaching readers to succeed vibes with an abundant, success-seeking or already successful blogging crowd.
Well known bloggers have purchased virtually everything I offer from my premium stable of products and services. I vibe with top pros because I patiently built a vision of top pros following my blog diligently.
As within, so without.
Tips for Writing for a Successful Audience
Keep a few things in mind:
- visualize wealth moving in to your experience to vibe with successful readers
- build a mental image of your prospering, well-heeled readership
- paint a picture of your perfect, prospering reader with details like age, occupation and varied interests
- only give your attention and energy to the top bloggers in your niche and to readers who go gaga over what you do
Vibe with a wealthy readership by seeing your wealthy readership in great detail.
Check out the otherworldly views from my trip to Turkey.
Clearly see these folks and how they live their lives.
Think of it this way: if I intend to write for a multi-millionaire readership, would I lead off posts asking my readers if they were sick of being broke? Of course a multi-millionaire is the farthest thing from broke; a millionaire many times over loves my lead in to this blog post because:
- I showed off my success by sharing my Google skills; prospering folks love to know they can learn from a blogger
- I showed off my movie-worthy dream life here in Thailand; more than one millionaire blogger envies me and my globe trotting lifestyle, me being as free as a bird
Each tactic serves as millionaire bait. Successful people wish to learn blogging from successful bloggers who live their dreams.
Where Your Energy Goes Grows
Take that statement to heart; where your energy goes grows.
Give your energy to successful readers. Watch your success expand.
I enjoy following this simple, easy tip to blog inside out successfully.
Keep this concept in mind as you visualize your ideal reader and craft posts resonate with this rocking individual.
If you give your energy to pain points and struggle and underdogs, each grows in your experience. You become the pained, struggling underdog who blogs and attracts pained, struggling underdogs.
If you give your energy to success and dreams and fun and prosperity, each grows in your experience. You become a successful, prospering, fun-loving blogger who lives your dreams and attracts prospering, successful readers.
Everything is 100% on you and where you shift your focus.
The crickets are chirping in this sleepy Thailand village.
The day winds down as the night takes over.
How would it feel to be here with me right now?
Paint that mental image. Step into this life, in your mind’s eye.
Position yourself to vibe with a prospering, successful reader through your blog posts.
Accelerate your blogging success.
Blogging for Money: How to Increase Your Profits
Gordon Gekko embodied blogging for money. He said what is worth doing is worth doing for money.
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I agree with that idea. Not with his insider trading.
Old GG clues you in to how to boost blogging profits.
If you blog you should make money blogging because you live a worldly life.
I see monks on alms every morning here in Northern Thailand. Monks do not need money. Buddhists give to the cloth, supplying monks with food and goods. A dazzling looking wat, or temple, sits 1 minute from the house. I hear gongs each evening at 6 PM, bringing the monks to some ritual. You should hear it too; quite serene and commanding, at the same time. I love living in foreign lands.
Blogging for Money
If you live like a monk you can shun money because you shun material things and a life of leisure. If you choose a worldly life just get comfortable receiving money through your blog. Or receiving more money through your blog.
Money helped me travel to New Zealand, where I snapped this dazzling photo.
Money is a car, a home, my plane tickets to Thailand, food, movie tickets, all that good stuff.
Blogging for money simply helps you live your dreams through blogging.
Whether you made millions online or are in a different tax bracket the same tips apply to making money with your blog.
See yourself as being successful. Money flows from within. I see this more daily. I feel good about my prospering. Money flows to me. My outside world reflects my focus on success. Feel successful. See your blogging wins. Observe your blogging wins, success and profits expand beautifully.
1: Focus on Money Flowing to You Easily
Million dollar bloggers and billion dollar entrepreneurs believe clearly that money flows to them easily. I concur.
Money is an inner game. Money begins in mind. As Bob Proctor says; money is in consciousness.
Warren Buffet has been one of the richest people on earth for decades. He said he never doubted he’d be really rich. His belief became so.
See money flowing to you easily. Visualize it. I do this multiple times daily. I affirm freely. I feel money flowing to me easily and see money around me, appearing out of the ethers.
Money flows to me easily these days. Plus money making ideas flow to me easily. I execute the ideas. The results rock.
My blog post ranks on Page 1 Position 3 for “advanced blogging tips” super quickly. I just published the post a few days ago.
Click here to read the post:
Plus I noticed how I nailed down 5 positions on page 2 of Google for “pro blogging tips” the other day.
I affirmed my wealth, felt more and more money flowing to me easily and saw more money flowing to me easily.
Do this is you are a 6 figure earner looking for greater profits. Money is an inner belief.
2: Learn How to Make Money Blogging From Top Pros
Top pros teach you how to become successful, full time bloggers.
Top pros teach successful, full time bloggers how to make more and more money.
Study wealth acquisition from wealthy people who live their dreams. Acquire wealth. Simple and quite easy way to prosper freely.
This tip is how most bloggers gain wealth quickly. They focus on advice offered by prospering bloggers and follow it from an abundant, dream-focused, success conscious vibe.
Read pro blogs. Invest money in pro courses. Hire pros to coach you. Profit.
I learned from top pro Alonzo Pichardo to create content and let it do what it does. Have posture. Know you succeed, now. Know your content will carry far and wide.
I shared this success conscious view with my readers via this video, which Alonzo promoted to his Facebook Page:
Pros remind you success and prospering is your birthright. Top pros offer proven practical tips for prospering but share the most important mindset tips to align you with blogging profits. Listen to them.
3: Count Money Wins
Count every single money win you recall from the past few years. Making $1 is a money win. Making $1,000,000.00 is a money win. Money loves you. Money loves being recognized. Recognize money. See your wealth acquired.
Sit down right now. Count your clients, course sales, affiliate sales and eBook sales. Be thorough. Money loves if you love noting money you made. Where your attention and energy goes, grows.
Give your attention to money you manifested to make more money through your blog. Make more money.
4: Create on Topic and Inspire
Create on topic content to inspire your readers.
Stick to your niche. Be known in specific blogging circles.
Inspire readers to live their dreams through your:
- blog posts
- live broadcasts
always infusing your positive, can do, success conscious energy into your posts.
Me by a massive yacht during my trip to Qatar. Pretty sweet boat.
I love adding my tropics selfies to every blog post. I make sure my readers soak up my life here in this sleepy, tropical village in Northern Thailand, pausing for a few minutes during videos between advice offered. Top bloggers love my delivery because many still seek the key to freedom; I help boost their profits and free them from a successful but confining lifestyle.
I also inspire top bloggers who live their dreams vicariously through me; maybe a few even decide to up and travel as well.
As these big dawg blogging pros promote me I boost my blogging profits.
Success Is Yours by Default
You are born into success.
Success is yours by default.
Seize your heritage.
Profit through your blog.
Develop your money mindset. Your energy and focus dictate your blogging income more than anything else. Successful bloggers speak their success into existence by visualizing their good and calmly, confidently seeing their success come into form. New mind, new blog. New mind, greater blogging profits.
Go within to see a new world. Go within to change the without.
All of your blogging success is an inside game. Since you succeed by default you simply go within, see your dream life unfolding before your eyes, in your imagination, and you know it will be so.
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