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6 Cost-Cutting Ways for Your Business Blog to Make Money Money Online

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If you have turned your blog into a business, congratulations! You are one of the few bloggers who have elevated their game by turning their blog into more than just a hobby. Now, it’s a money-making machine that helped you achieve financial freedom.

However, you can’t rest on your laurels just yet. You need to find ways on how to improve your business blog even more so you open yourself to more opportunities down the line. However, the pursuit to greatness as a blogger leaves you vulnerable to new obstacles and challenges.

One of those challenges is minimizing your business blog expenses.

There are usually so many expenses involved to where spending money is the best decision.

Thankfully though, there are several areas in which you can get the best deal for your buck.

Here is a list of seven unique ideas on how to lower your costs and be able to save an extra dollar at the end of every month:

1. Make use of prior content

Being able to come up with new content is a challenge. This becomes somewhat intriguing when about 60% of B2B content goes unused once after publishing.

Don’t allow your business to go towards that route and re-use content that’s already been made.

To make it clearer on what we mean by re-using already created content, a few ways it can be done is by breaking down a lengthy blog post into smaller chunks and being able to make frequent Facebook posts with it. Or another example would be to create an e-book from the FAQ page on your business’s website.

2. Do public speaking

Even though it might seem slightly scary to some, they might have to do public speaking to give their business a boost, there are many substantial benefits towards doing it.

Being able to speak up in front of a crowd can allow other organizations and potential customers/clients to view you in a favorable perspective, especially when it’s done at no monetary cost. Many individuals seeking to become entrepreneurs love to attend such events and can learn a lot about your business and how you present yourself. It’s a great way to spread the word about your blog at a very minimal cost.

Keeping that in mind, before diving right into public speaking with little prior experience, attending a few upcoming events towards other brands and organization can be a great way to learn. After attending those events several times, going up on stage gradually would be a wise thing to do until you feel ready to take on larger crowds for more exposure.

To give you an example of bloggers who used public speaking as a platform to share their knowledge and elevate their blog brand, here’s Harsh Agrawal of ShoutMeLoud.com talking about SEO:

3. Hire influencers

Another alternative option from doing public speaking is being able to utilize influencers to do the job for you. There are many statistics to prove its high effectiveness.

  • About 60% of consumers have reported that they’ve been influenced by a social media post or a blog review to go shopping at a certain store.
  • 74% of consumers rely on social networks to see what’s trending and to buy what is to come.
  • In 2016, influencer marketing has been able to surpass the effectiveness of print marketing
  • 75% of brands have made allocated budgets for influencer marketing
  • Businesses can get up to an average of $6.50 for every $1.00 spent on influencer marketing.

What makes influencer marketing such an amazing strategy is that it is much cheaper than mainstream marketing strategies and it brings a return on investment that is much higher. Even a Facebook Ad can be effective at first but after some time it will lose its mark on the consumer. With influencer marketing however, it has the potential of always making an impact by taping into new audiences with every influencer and can generate a much better outcome due to its word-of-mouth effect.

If you are not sure where to start with influencer marketing, going to firms like Social Bond, Upfluence, and Neoreach can be great to start off with. They can connect your blog to many qualified influencers from different platforms (social media and even fellow bloggers) to help kick start your marketing campaigns to a new level.

4. Use freelancers

freelancers quote

If cash is too tight to hire full-time bloggers and if you don’t have time to write posts yourself, then another alternative is to hire freelancers and contractors instead.

With freelancers and contractors, you don’t have to worry about paying them health insurance and payroll taxes. You can diversify your current workforce by hiring a few and you can spend your money on areas the matter the most.

Also, most freelancers and contractors fulfill their jobs much better than employees. Since they focus on primarily one project you give them, they don’t get distracted with other business operations. For this to happen, you need to delegate your blogging tasks correctly so freelancers can do their jobs right.

5. Use secondhand equipment

Rather than going all out on buying a brand new equipment and supplies for your business blog, consider buying used items instead. There are so many apps and websites that help bring secondary buyers and sellers together to where you can find anything used, anywhere.

Buying secondhand products helps reduce your carbon footprint. Using pre-loved and serviceable units to run your blog just as a laptop, mouse, and others is healthy for the environment. You can find such items in consignment stores and local sales sites.

6. Accomplish work from home

accomplish work from home

Working from home is another great way to save money. By not leasing an office space, you already save a majority of your funds. You can even save money by writing off a part of your rent and living expense from business expenses to minimize taxes.

Check out the IRS website for more details on the definition of a “home office” and they can tax from you as a work from home professional.

If having an office at home isn’t possible, then maybe setting up shop at a co-working space would be more ideal than leasing your own office.

Run your business smarter by being savvy

Even though budgeting is a key factor in a business blog, it doesn’t mean you fend off the desire to spend extra money now and then. By following these idealistic ways to save money, you can make more as a result. You increase your bottom dollar at the end of every month without having to lose the business blog results you’re looking for in the long-run.

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Why Do You Resist Writing eBooks?

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Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

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1 Tip for Being an Intelligent and Prospering Blogger

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My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

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Why Should You Help Other Bloggers Succeed?

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If you build it AND if you help other bloggers build it, then they will come.

We have all seen the famous line from Field of Dreams rehashed many times, regarding blogging. Building a blog solo ain’t good enough. Platitudes of content being king and networking queen get bandied about, and I do not disagree.

But I wanted to put a spin on the line; if you build your blog and help other bloggers build their blogs, THEN people will visit your blog, hire you, buy your stuff and endorse you.

A few moments ago, my friend and power house blogger Julie Syl Kalungi tagged me on Facebook with kind words.  She mentioned a common mistake we both see often; bloggers pitch us content with nothing else to show for the pitch, other than mediocre or OK content from an unknown blogger. If it were that easy to get featured on Blogging From Paradise or on Julie’s blog, we would both place 5 to 10 to 20 guest posts daily, or a helluva lot more.

Of course, landing features on established blogs is not easy at all. But struggling, failing bloggers mistakenly believe it *is* as easy as tempting pros with a helpful post, or some other lukewarm incentive, and wonder why they never get featured on top blogs. Plus bloggers do the silly thing of offering a $1 or $3 bulk discount for 25 posts. Having a poverty consciousness makes you do silly things.

Anyway, these strategies NEVER work because the pitching bloggers are trying to build it – aka their blogs – before building other blogger’s blogs. Build your blog and other blogger’s blogs. Grow your friend network. Be genuine. Be generous. Help. Expect nothing. Ask for nothing. As you help other bloggers succeed and improve your writing skills, something neat happens; you befriend a bunch of skilled bloggers who boost your traffic and profits through endorsements, promotions, by buying your stuff and by hiring you.

From my trip to Oman.

This is why you should help other bloggers succeed. Make friends. Profit. 100 is better than 1.

100 Is Better than 1

I learned years ago the efforts of 100 blogging buddies beats my individual efforts. I am not super connected to 100 plus blogging buddies, but at least that many folks promote me or endorse me routinely across a wide range of channels. Imagine how much 100 bloggers can expand your reach, compared to your individual, singular efforts?

Why do 100 plus bloggers help me out? I have helped thousands of bloggers grow their traffic and profits over a decade online by commenting genuinely on their blogs, by promoting them on social media, by endorsing them, by promoting them on my blog, by inviting them to guest post on my blog and by guest posting for them.

I benefit too, of course. This marks my 6th guest post of the day. As I promote my 71% blogging course discount (use the discount code in the first paragraph) across a slew of these guest posts I gain profit potential and boost my blog traffic too. But I also drive free, passive traffic through each guest post. My 3 blogging buddies living in India who I guest post for wake up to free, passive traffic. I help them succeed. My blogging buddies help me succeed by giving me platforms for reaching their readers.

Do you see why building it and helping other bloggers build it makes you incredibly successful over the long term?

Julie became a wildly successful blogger by generously helping other top bloggers succeed. Now, her blogger friend network expands her reach far and wide.

Give What You Want

Do you want money? Help other bloggers make money. Promote them on your blog. Link to them. Buy and review their eBooks. The number of friends you make by being generous will astound you. As this loyal tribe grows in size and scope, and helps you make more and more money, you will be even more astounded.

Blogger Outreach Resource

Are you looking for bloggers to help? Buy my eBook:

27 Influential Bloggers to Follow

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