In this guide, I will walk you on how to create a great post to engage readers and build loyal readers. But you might ask why is it so important to write great content?
Creating quality content is the most important strategy when it coms for growing your blog readership. When done correctly a great post will get you more email subscribers, great ranking positions, and more people will recognize you as an expert of your field.
A great strategy for attracting more visitors to your website is providing great pieces of content they will want to share with others. The next step is figuring out how to create content that visitors will be coming back for more.
Write Compelling Content Your Audience Will Love
How can you write compelling content for your audience?
The secret of writing compelling content is providing information that normally others in your field would charge a fee. When you write engaging content and provide solutions for a problem you will stand out from the competition.
The key in building an audience is by providing your visitors with epic content that nobody else is doing at the moment.
Are you struggling to get your blog noticed especially in a crowded niche? The main way to get instant attention in any niche is by writing compelling content.
Since I have address how to build an engaging audience let’s get started with how to stand out from your competition.
Finding Content Ideas
Are you worried that your message is getting ignored? A lot of us suffer from content creation. We all run out of ideas on what to write about or get a severe case of writer’s block at one point or the other.
I will explain in this guide various ways to help you find new topics to write about and share my strategies in creating compelling content.
#1 Writing List
A terrific way to get attention from your audience is by writing a great list.
Many people think writing informational post presented on a list are cliché. I personally think if you compose a terrific list post is a great attention grabber.
When writing a post list make sure you take the time to create a massive list of great resources your audience can’t find elsewhere. Many of my readerships love writing list because of the massive information they receive in just a single article.
An example of a post list headline would be:
20 Ways To Make Money Online
#2 Case Studies
Another great way to increase engagement in your existing blog is creating case studies. Case studies are a great way to expose your brand to a larger audience. And they’re practically essential when building a service-based blog business, or when trying to land more consulting clients.
Readers love when you can share your experiences through a case study since it provides a blueprint for them to follow. Case studies are also a great method in becoming recognized as an expert in your field. Being perceived as an expert is crucial to building and engaging your audience.
An example case study headline will be:
How I Made Money With Facebook Ads In 30 Days By Testing Different Ads, Details Inside
#3 Ultimate Resource List
Finding useful resources online on one easy spot is difficult task. By creating an ultimate master list of resources will help your audience save time from finding the resources themselves. The ultimate resource list should be compose of valuable content not found very easily online and usually information that is been charged by others in your niche. When writing a resource list make sure you take your time in coming up with the top information that fills your audience needs.
The ultimate resource list usually has headlines like the following:
The Ultimate Affiliate Guide List
#4 Writing About Influential People
On every field there are influential people that are expert on their niche. A great way to achieve credibility is building relationship with influential people on your niche.
If you do it right, a round up post can be part of a strategy that can give you credibility because you are writing about the different strengths of influential people. It is an effective way to build reputation among your readers.
An influential post headlines can be:
The Most Influential Bloggers of 2013
#5 Glossary of Terms
Developing a glossary of terms for your niche is a great way to help newcomers. The glossary terms will guide newcomers on terms they might be confused and help them become successful in their niche.
Taking time out to help your audience understand everything about your niche will help you gain credibility. Many people make the mistake of thinking that everyone understands the lingo of their niche.
It is important that you provide a place for your readership to learn everything possible on your niche and creating a glossary of terms is a great way to help. The glossary of terms will be greatly appreciated by your readership.
#6 How Value Affects Business
A terrific way to engage your audience is to show a clear expectation of your values.
I personally make it a point to tell others that my blog is a place where you can stop to find solutions for online marketing. I also make sure to have an about me page which focuses on telling my customer upfront what my site is about and what they can expect from me.
This helps my readership get to know me and build authenticity on my blog.
#7 Tell Engaging Stories
I love telling engaging stories about my blogging mistakes. By telling engaging stories it helps me instantly become more personal, conversational, and engaging.
The key is writing meaningful stories that will engage your audience to learn from your mistakes and not waste their time. This is key to developing a personal brand as a blogger.
#8 Interview An Expert
A terrific way to drive traffic to your website is by interviewing experts in your field.
Interviewing subject matter experts will help build credibility and drive more traffic to your website. Targeting an expert in your field will help you grow your readership audience and help you gain insight into the minds of some of the most successful people on your field.
Grow your blog with the power of experts!
#9 Multimedia Content
A very effective way to increase traffic is to give visitors a reason to return. Another way to drive traffic is using multimedia content.
There are many various types of multi media content. The multi media includes graphic image files, video clips (YouTube), and podcasting.
Podcasting has had an increasingly growth in the past year. In the podcast, you can add multi media presentation, picture perfect images, and video files.
I personally love listening to podcast since they are so personal and you can use at any given time. Podcasting is best when done in multiple stages and formats.
I suggest doing a whole series in small segments.
Pro Tip: If you’re building a blog to sell it at a later date, you’ll want to prioritize making the blog an authority in your nice.
#10 Answering Questions
I personally like asking my audience questions or concerns they might have about my niche. Listening to my audience and answering their questions helps me engage with my audience and build credibility on my field.
Learning how to listen to your audience will help you become aware of what they need and grow your blogger community. Another way to grow your blog is developing a relationship with your audience.
Pro Tip: to establish yourself as an expert in your niche, give Quora marketing a try. Don’t spam the forum, but give users helpful answers that they’ll love.
#11 Current Events
Another common way to drive traffic to your website is writing about current niche events. Write posts about events happening in your related niche. This will help your audience be up to date with any current events and help you gain a stronger readership.
A marketing strategy that works for me, it’s letting my subscriber list know of any special events happening in the related field by sending out a blast email. You can also create a special tab on your website with current events.
#12 Place A Contest
If you want to drive more traffic to your site and run more attention to your brand holding a contest or giveaway is another way to engage your readership.
When placing a contest is important to create hype and should be linked all over the place. Placing a contest will help you engage your audience and drive a few new visitors to your site.
When I place a contest on my site I like to add a sign up box where the reader must register to sign up for the giveaway. Make sure to keep the sign up process simple for example, enter your name and email address.
Why run a contest?
1. Encourage People To Visit Your Website
2. Word Of Mouth Marketing
3. Build Your Email List
4. Build New Relationships
5. Source Of Data
I want to address, “Source of Data” running a contest is a great way to collect data. The data will help you analyze where you receive the most interaction. This collective data will give you valuable information to learn more about your consumers and what social media outlets drove more traffic.
- Facebook contests: what does and doesn’t work
- How to easily create Facebook contests using Facebook contest apps
#13 How To Article
One of the most effective ways to bring attention to your website is writing “how to” articles. Writing an article that people actually want to read from start to finish can be quite challenging.
I personally love “how to” articles because the reader is aware of a problem and by the end of the post they find the solution. The “how to” articles will give your readership a blueprint of how to fix a problem.
A “how to” article headline will read:
How To Train Your Dog To Potty In 6 Simple Steps
Great examples also include informational articles such as:
- [Ultimate Guide] How Long Can Cats Survive Without Eating Food And Water?
- Can Cats Eat Potatoes? Are They Safe For Your Cats?
#14 Survey Your Audience
Running a consumer survey on your website is a great way to know what you audience needs. It gives growing businesses the opportunity to capture real-time customer feedback.
There are many tools you can use to collect feedback from your website visitors. The surveys will help you improve your audience experience and develop a successful website.
Insights from customer surveys support increased levels of customer loyalty satisfaction and are effective means of communication and identifying trends.
Advantages of Customer Satisfaction Surveys
1. Up To Date Feedback
2. Benchmark Results
3. Show That Your Care
These are 14 ways to create engaging post that will engage readers. If you have any additional ways you engage your audience please share in the comment area!