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Keyword research is an integral part of any marketing campaign, whether you’re targeting paid search or working on your search engine optimization (SEO).

Google Keyword Planner (GKP) is a free tool that allows you to research keywords for your business.

You can use it to find new keyword ideas, estimate how much traffic those keywords could bring in, and see how difficult it would be to rank them in Google’s search results.

Google Keyword Planner helps you find and research keywords to target for your website.

Using Google Keyword Planner, you can get information on how often people search for a keyword, its competition level, and other related keywords.

Google Keyword Planner at a Glance

GKP is best for certain types of keyword research and ad campaigns.

However, it has some limitations.

  • Market Segment: Online Content Creators
  • Best For: Marketing and SEO Professionals
  • Plans & Pricing
    • Google Keyword Planner has no plans or pricing since this tool is 100% free.
    • The only condition to use GKP is that you must have a Google Ads account.

What Is Google Keyword Planner?

Google Keyword Planner is a Google Ads tool that helps you choose the right keywords for your campaigns.

You can use it to research new product and service ideas or get insights into how customers search for your business.

The Google Keyword Planner is a free service offered by Google that helps you plan your search engine marketing (SEM) campaigns.

You can use it to find keywords related to your product or service, see how competitive those keywords are, and get traffic estimates for targeting those keywords.

The Google Keyword Planner is available as a web application and API.

Google Keyword Planner is an excellent tool for both new and experienced marketers.

It’s useful for anyone who wants to stay up-to-date on the latest trends and find new keyword ideas.

There are several issues to think about when using Google Keyword Planner.

First, it’s important to note that the traffic estimates are just estimates.

They’re based on historical data and should function as a general guide, not a definitive statement of how much traffic you’ll get from a particular keyword.

Second, the competition numbers are difficult to qualify.

Google Keyword Planner uses a broad definition of “competition,” so it’s essential to do your research to find out how challenging it would be to rank for a particular keyword.

What Is Google Keyword Planner Used For?

GKP helps you find new keywords that will help you increase organic traffic to your website.

You can see how many people search for a keyword and how much you would pay to target it.

Google Keyword Planner can help you build toward better search engine results.

This tool focuses on deep keyword research.

The Keyword Planner tool helps you find relevant keywords to use.

It can show how many people search for a particular keyword, the level of competition, and how much advertisers spend.

Businesses develop a list of keywords relevant to their industry.

Once they have that list, they must determine which keywords will work best for their ads and site pages.

Understanding the competition can assist you in fine-tuning your strategy and optimization efforts to improve your ranking on the search engine results page (SERP).

Keyword research should provide several strategies that searchers may use to locate items or information in the SERPs.

You can also use it to discover new content ideas, learn more about your customers, and stay up to date on industry jargon.

To boost traffic and conversions to your site, you should do keyword research to determine what people are searching for that ties into your site.

Once you know that, you can create content explicitly targeted toward those keywords, which will help guide people to your website.

Keyword research tools are numerous, but Keyword Planner is a fantastic place to start your search and new campaigns if you’re using Google Ads.

How Google Keyword Planner Works

One of the best things about Keyword Planner is that it is free to use.

However, you must first set up a Google Ads campaign to use it.

Once you sign in, you can access GKP by clicking “Tools” and “Keyword Planner.”

Google Keyword Planner provides data on the average monthly searches for a given keyword and the competition level for that keyword.

You can use this information to choose your project keywords.

However, one of the drawbacks of Google Keyword Planner is that it no longer provides detailed search volume data for all keywords.

In addition, the competition level provided by Google Keyword Planner is not always exact.

The competition level comes from the Google Ads data, which may not accurately represent the competition for organic search results.

Keep in mind that GKP requires you to set up a campaign, even if you have no intention of using the tool to run ads.

So if you dread setting up a campaign, don’t worry; it’s pretty straightforward.

Once you have access to Keyword Planner, there are two options to help you get started:

  • Start by finding keywords
  • You can get search volume or keyword forecasts.

“Find Keywords” provides you with new keywords related to what you entered.

“Get Search Volume and Forecasts” displays your keywords’ search volume, historical metrics, and predictions for future performance.

These analytics can help any SEO strategy, whether you need to optimize current content or work on future projects.

Notable Features of Google Keyword Planner

  • You can utilize the Keyword Explorer tool to find new keywords related to what you are selling, the services you offer, or your website. This tool will suggest keywords people might use to find what you are selling or offering.
  • Look at how many people search for a keyword each month. This information will give you an idea of how popular the keyword is.
  • Find out how much it costs to have your ad appear when people search for a term. This data will give you an overview of whether or not a keyword is worth targeting.
  • Use your keyword plan to create new campaigns based on in-depth research.
  • The Keywords Results Page lets you filter and sort the results to organize the data effectively. Sorting by columns allows you to find the most relevant keywords quickly.

Are There Any Minimum Requirements Necessary To Use Google Keyword Planner?

The only requirement to use Google Keywords Planner is for users to have a Google Ads account.

How Much Does Google Keyword Planner Cost?

Google Keyword Planner doesn’t cost anything as it is a free tool.

Does Google Keyword Planner Have an Enterprise Version Available?

No, Google Keyword Planner does not have an enterprise version since it’s a free-to-use tool.

Google Keyword Planner Promotions & Savings

You will not find any Google Keyword Planner Promotions or Google Keyword Planner Savings at this time.

Does Google Keyword Planner Have a Free Trial?

No Google Keyword Planner does not have a free trial since GKP is a free tool.

Does Google Keyword Planner Offer Coupon Codes?

Google Keyword Planner does not have any coupon codes available for this free tool.

Does Google Keyword Planner Have a Lifetime Deal?

No, there is no lifetime deal for GKP because the service is 100% free.

Who are Google Keyword Planner’s Main Alternatives?

Many keyword research tools are available, but Google Keyword Planner is one of the best because it is free to use and provides a large amount of data.

Google Keyword Planner is a helpful tool for SEO keyword research, but it should not be the only tool you use.

Be sure to supplement your Google Keyword Planner data with other keyword research tools to get a well-rounded view of the keywords you should target for your website.

Several different keyword research tools are available, both free and paid.

Google Keyword Planner is just one of many tools you can use for your SEO keyword research.

Make sure you try out a few different tools to find the ones that work best for you and your website.

Some of the other tools charge a monthly fee, so you have to weigh the cost of the device against the benefits it provides.

Here are the three main GKP alternatives.


Ahrefs is a complete SEO tool for keyword research, site audits, competitor analysis, and backlink analysis.

Ahrefs offers more features than Google Keyword Planner, but it is not a free tool and can be complicated to use.

Plans range from the Lite plan, which starts at $99 per month, to the customizable Enterprise plan, which starts at $999 per month.


SEMrush is similar to Ahrefs.

It is an all-in-one marketing platform that offers keyword research, site audits, finding competitor promotions, backlink analysis, and content tracking.

SEMrush is not a free tool but offers a 7-day free trial.

The plans start at $119.95 per month for the Pro plan to $449.95 per month for the Business plan.

If you’re looking for a tool with a capable content marketing platform, consider the Guru plan at $229.95 per month or the Business plan.


This SEO software offers keyword research, page optimization, reporting, and rank tracking.

Moz is not a free tool but offers a 30-day free trial.

Plans include Moz Pro, Moz Local, and STAT.

Moz Pro assists users with keyword research, SEO analysis, and technical site audits.

Moz Local is ideal for users who want to maximize their search engine visibility, while STAT provides robust SERP tracking and competitor intelligence.

How Does Google Keyword Planner Differentiate Itself From Competitors?

Firstly, Google Keyword Planner’s main differentiating feature is that it’s free.

Considering that this tool won’t affect your budget, it offers an immense amount of valuable data.

Other unique features include the following:

  • Google Keyword Planner finds keywords that have the highest search volume.
  • You can use country data to create targeted Facebook ads.
  • You can analyze seasonally to gauge the best product launch time.
  • GKP planner estimates the visits your keywords will generate on different devices. This data can help you to decide what ads to run.

Who Is Google Keyword Planner Best For?

Google Keyword Planner is best for people working in these areas:

  • Researching new product and service ideas
  • Getting insights into how customers are searching for a business
  • Finding new keywords to target
  • Optimizing existing campaigns
  • Measuring keyword performance over time

Why Is Google Keyword Planner Best for Online Content Creators?

GKP helps content creators brainstorm ideas they may not have considered while providing insight into what customers are looking for.

The free-to-use tool also helps with the optimization of online campaigns and the prediction of future keyword trends.

What Features Do Some Users Love?

Most users of GKP enjoy the following aspects:

  • To get exciting keyword ideas, you can search for ten keywords and a URL concurrently.
  • You can research data going back four years.

What Features Do Some Users Find Frustrating?

GKP has a few pain points that include the following:

  • GKP stopped providing exact search volume numbers and switched to a broad range.
  • Competition Score is not helpful for SEO. A low score means that advertisers are not bidding on these terms, not that they are less challenging to rank.

Frequently Asked Questions

Here are some of the most frequently asked questions about Google Keyword Planner:

Is Google’s Keyword Planner good for SEO?

Yes, GKP is good for SEO.

Keyword research is an essential component of on-page SEO, and Google Keyword Planner is a good way to find new keywords.

An additional SEO research tool is an excellent idea to create a complete organic search strategy.

Does Google have a planner app?

Yes, Google’s planner app, Tasks, can help you create and manage projects.

Lists sync across all your devices, and Tasks integrates with Gmail.

Users can access Tasks through Gmail.

Click the Tasks icon in the sidebar.

You can also use Tasks via the app even if you’re not a Gmail user.

One helpful feature is dragging and dropping messages from Gmail directly into your to-do list.

This list syncs with Google Calendar, leaving you an easily updatable schedule.

Google Tasks provides the ability to integrate with programs like Zapier to automate jobs.

Wrapping Up

If you’re new to search engine marketing, the Google Keyword Planner can be a great place to start your keyword research.

Even if you’re an experienced SEM advertiser, the Google Keyword Planner can be a valuable tool for finding new keywords or refining your existing keyword list.

While Google Keyword Planner is a helpful tool, it is not perfect.

The data provided by Google Keyword Planner should function as a starting point for your keyword research, but you should not rely on it solely.

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