SEO, or Search Engine Optimization, is the practice of optimizing a blog or website to increase its visibility in search engine results pages (SERPs) for relevant queries. The goal of SEO is to attract more organic (non-paid) traffic by enhancing the quantity and quality of traffic to the blog.
This involves various strategies and techniques, including keyword research to identify terms users are searching for, optimizing blog posts with those keywords, improving site speed and mobile responsiveness, and building backlinks from other reputable sites.
Effective SEO requires ongoing effort and adaptation to the changing algorithms of search engines like Google. By implementing SEO best practices, bloggers can significantly improve their site’s discoverability, attracting a larger and more engaged audience.
