Whether you meet someone online or in person, you only get to make one first impression.
You only get one first impression. If it’s a good impression, you’re starting on the right foot.
But if it’s a bad one, it can put the entire relationship jeopardy. In fact, there may be no chance of a relationship at all.
When you own a blog or a website, the About Me page is your one and only chance to make that first impression online. And for many sites, the About page is one of the most visited pages on a website.
So you’ve got to make sure it’s a good one.
Regardless of what kind of site you have, every website should include an About Me page. Visitors look to your About Me page to figure who you are and what your site has to offer. So it’s important that your page lets people know what you’re all about.
Think of your About Me page as a way to showcase your personality and introduce yourself to the world. It’s also a way to make your site stand out from the competition.
And, like everything else about your website, there is a right way and a wrong way to create one. Keep reading to learn all the ins and outs of what makes a great About Me page.
1. Grab the Attention of Your Readers
There’s no point in writing something if no one is going to read it. So you have to make sure your page is worth reading.
There are a few ways to make that happen, but how you start might be the most important one of all. How do you go about getting readers interested in what you have to say?
Start with a bold headline.
If you want to draw your readers in, you need to let them know what you have to offer. Start your About page with a benefit-driven headline that will make them want to keep reading.
Make it eye-catching. Make it interesting. Make it unique.
Come up with a punchy statement that conveys your attitude and the idea behind your site. Since it’s often the first impression, it’s crucial that the opening line of your About Me page captures your style.
Don’t start your page with a boring “about me” header. It’s obvious, it’s expected, and you won’t score any points for originality. Instead, opt for something interesting or something that’s a little outside the box.
Create an About Me page that stands out from others sites or blogs that are like yours.
Whether you’re selling a product or selling yourself, you always want to stand out from the competition. A great About Me page is one of the many ways you can carve out your space online.
Including a photo or a video is a great way to capture attention. It will add a personal touch and give your readers a bit more insight into who you are and what you offer.
If you sell a particular product, you might want to include “behind the scenes” photos or a short video that details how the product is actually made. If you’re blogging about food, including a video of you cooking or baking.
If you’re blogging about fashion, include photos of different outfits or a clip of a fashion show. Whatever your niche is, including relevant photos or videos will add credibility and help build trust with your readers.
It’s inevitable – you will have some visitors to your site that will not want to read your About Me page. The inclusion of photos and/or videos is a great way to engage them and capture their attention, even if they don’t read a word you’ve written.
Keep in mind that no one likes a hard sell. Rather than pushing your products or ideas with a sales pitch, try adding personal touches instead.
Readers want to know that there is an individual with real feelings and emotions running the site. And if you seem interesting, they’ll be more interested in what you have to say.
One last thing to keep in mind is the importance of a call to action. Every page on your site should include one, even your About Me page.
A call to action is the command that tells your readers what to do next.
If you sell a product, it could be something simple “shop now” button. If you’re trying to engage readers with a blog and encourage comments and feedback, it could be something like “join the conversation”. The best About Me pages have multiple CTAs throughout the page. This page is a great opportunity to link out to some of your most popular blog posts or pages your really want people to see.
The call to action you use is up to you; make sure you don’t ignore this crucial step.
2. Leverage Your Social Proof
Credibility is key, and anything you can do to boost your credibility is essential to building your readership and your readers.
There’s an easy way make yourself seem credible: Add a testimonial or two.
Testimonials are key, especially if you’re trying to sell a product or a service. You need to give your customers and readers a reason to trust you (and saying great things about yourself isn’t enough to do it).
You can say all you want about yourself, but that doesn’t mean your readers will believe you.
Including testimonials establishes you as the authority you want to be. It’s easy to say you’re the best at what you do or have the greatest information to provide.
But when other people can vouch for you, it goes a long way.
Whether you have a big online store or a small site with a few pages, you want your visitors to have confidence in you. Your site will give visitors that sense of confidence if it appears that you’ve already earned other readers’ trust.
With a testimonial or two, you’re sure to draw some readers in and make them feel like you’re a reliable source.
Depending on the purpose of your site, you have to provide proof that your product is worth buying or your blog is worth reading. By including testimonials from other readers, new readers are more likely to trust that you know what you’re doing.
3. Offer an Honest Look into Your Personality
As a blogger, your About Me page is the place to connect with your readers. The easiest way to connect is with a photo. Include a high-quality photo that captures your personality and reflects your style.
It’s how your readers will know there is a real person behind the blog, and it gives them an idea of what you’re all about.
Besides a photo, make sure you include a paragraph, or at least a few lines, about who you are and what you do on this page. But you can’t stop there.
Let your readers know why you do what you do. Give them the back story. Let them know what inspired you to create your blog.
Let them know why you’re passionate about your particular niche and what motivates you to do the work you do.
Your About Me page is the place to let your readers know what you believe in and why you started your blog. A good way to do this is to tell your audience a story that your readers can see themselves in.
Create a scenario that your readers can understand and appreciate. Connecting with your readers on a personal level will help them understand your motivation and point of view. If you can do that in your About Me page, you’ll be one step closer to building your following.
In your About Me page go ahead and do a little bragging. Now is the time to do exactly that. Be yourself and let your personality shine, and remember that this is the place you have to sell yourself.
You’ve got to give your readers a reason to choose you over the competition, so don’t hold back on your experience and your accolades.
With that said, it’s important to keep one thing in mind: you have to be honest in your bio. Don’t lie about your background. Don’t exaggerate your experience. Be open about your personal life.
Your customers and your readers expect honesty. If you have to stretch the truth to build yourself up, your readers might be able to sniff it out. If people know that you’re lying to make yourself sound better, it can backfire and do more harm than good.
One great way to let people know you are a real person is to link to your social media profiles. Just make sure your accounts reflect the image of yourself you want to portray in your blog posts.
When you’re ready to create your About Me page, remember to keep it short and sweet. Most visitors visiting your site will not want to read a book about your life story.
Edit yourself and make sure that you’re focusing on what’s important. You want to impress your readers with your merits, but you don’t want to ramble on about your life or sound like a narcissist.
Lots of people struggle when they have to write about themselves. If you’re having a tough time doing it, you may want to consider hiring a professional writer to help you out.
Make sure you communicate clearly what it is you want your About Me page to say. No one knows you better than you, so even if you have someone else write the words, you’ll still need to provide the direction.
4. Keep Your Audience in Mind
As with all your pages, you should write your About Me page with your audience in mind. You want your reader to know that you are the person they can trust for information about a topic they care about.
Imagine that your readers have a problem or a concern and you’re the one that’s going to solve their issue.
Visitors rarely stumble upon a site they’re not looking for. If they’re on your site, they’re likely searching for information on the subject you write about or shopping for a particular product you sell.
Whatever that issue is, solve it for them.
Provide them with the information they need. Sell them the product they want. Let them know that you have the answer they’re looking for.
And make sure they know that your solution is better than what the competition has to offer. The last thing you want is for a visitor to leave your page because you couldn’t provide them with what they were looking for.
Your About Me page is your chance to make a first impression with readers, visitors, and customers. It’s your time to convey who you are to the world and showcase what you’ve got to offer.
Grab your reader’s attention with a bold headline that will draw them in and make them want to read your page. Include a photo or a video to make it personal, and include a testimonial or two for social proof.
If you appear credible, your site will look like a valid source of information that people can trust.
Give your readers an honest look at your personality. Let them know your credentials, your background, your experience, and why you do what you do.
Write with your audience in mind, and remember to inform them that you can be the solution to their problem.
You can be as creative as you like, but keep it short and sweet. Be succinct with your words.
This is the time to sell yourself, give your readers some insight into who you are, and make them aware that there’s a real person behind your site.
Communicate clearly, tell your story the way you want to tell it and provide your readers with the info you want them to have.
With a great About Me page, you can make an incredible first impression online.