Have you been having trouble telling your story in an entertaining way online?
An About Me or About Us page is an essential part of your online presence as a brand since it paints a clear picture of who you are.
Deciding what to add and how to add it to your page can be overwhelming and confusing.
Fortunately, we’ve assembled a comprehensive guide to help you curate the perfect About Me page according to your niche. We’ll also provide you with the best About Me examples on the internet, so let’s dive right in!
- What Is an About Me Page?
- Why Is an About Me Page Important?
- What an About Me Page Should Contain
- About Me Page Examples
- Tips to Enhance Your About Me Page
- Bottom Line
What Is an About Me Page?
Before you start writing your About Me page, it’s important to know what it is and what it should include.
An About Me page is a concise summary of a brand or company’s website that includes an introduction, a company history, and the services provided.
The first look at your website holds immense power, which is why the About Me page must be eye-catching and hook the customer right onto your brand.
Why Is an About Me Page Important?
An About Me page does more than just describe who you are as a company or a brand. It’s an opportunity to establish credibility and trust since most brands rely on this space to tell their story.
The internet is an anonymous place, and the About Me page assures the customer that your brand is trustworthy to purchase from.
It’s also the first thing potential clients will look at, giving you a chance to make a good first impression. Consequently, it’ll help attract traffic to your products or services.
What an About Me Page Should Contain
Once you’ve understood the purpose of an About Me page, you can move towards telling your story in a unique way.
Generally, a good About Me page should be simple and easy to understand, with hints of your personality shining through.
Depending on your personal brand, you can make the tone a bit more relaxed and conversational.
Shortening your brand story to just a few paragraphs is tough, and without a template, you might end up adding too much fluff, hence reducing the integrity of your company’s business.
Here’s a template you can use to keep your About Me page to the point and interesting.
The first line should be a short introduction to your company, but it should be interesting enough to hook your readers right away.
A few lines should suffice. Otherwise, a lengthy intro might get boring and slow down your traffic.
An introduction should include who you are, your main qualifications, and what your services bring to the table.
If you’re still stuck on the opening line, answer the five Ws:
- Who are you?
- What (can)you do?
- When did you start this journey?
- Where are you situated?
- Why are you the best in the game?
By using this technique, you can easily cover all the bases while reducing the fluff to a minimum.
Your Mission Statement
A mission statement is a short sentence that summarizes your goal and mission.
When it comes to writing a powerful mission statement, the trick is to stay true to the point and address your goal directly.
Think about what you want your customers to feel or experience after they’ve used your services or bought your goods.
It should be memorable enough that your customer base starts to associate it with your brand even when they’re off your website.
World-famous brands generally use a strong mission statement that’s written in bold on their websites.
For example, Nike’s mission statement is “do everything possible to expand human potential.”
Nike uses a simple sentence that explains who they are as a brand while also explaining their core values for their products.
Your Story and History
When you’re writing about your story and the company’s history, you have a little more freedom to be expressive since it’s important for your customers to relate to you.
During this part, you have a chance to connect to your clients and show more emotion since the journey of any company can be difficult.
By being vulnerable and displaying the more difficult parts of your journey, you’ll start to create a more humane image of yourself, which can be tricky to do for an exclusively online brand.
You can also use this section to introduce any new partners or employees that joined your company by making a timeline of the relevant events.
What Makes You Stand Out
Unless you have an ultra-unique product or brand, chances are you have multiple competitors in your field who started a long time ago.
To compete with other well-known competitors, include a section on your About Me page that explains your advantage and why you’re different from the rest.
You can use your personal background, education, qualifications, experiences, or past relations to explain to the customer what sets you aside.
This section is where you get to convince your potential customers to choose you, so make sure to keep it honest and clear!
Your Achievements in the Field
Another way to impress your prospective clients is by showcasing your previous milestones, achievements, and any relevant awards.
You can even include positive feedback from previous customers or employers to polish your credibility status.
In short, include any sort of positive statistics and facts about your company to reel in any website visitors.
Your Target Audience Summary
A target audience is a particular group of people to whom you’ll appeal to. This group of people will be the most likely to turn into your clients.
While writing your About Me page, take a section out to address your audience to reassure them that they’re in the right place.
End With a Call to Action
As your About Me page comes to an end, make sure to include a call-to-action to move your potential customer a step closer to becoming a real customer.
This should be a short task, such as subscribing to your newsletter or just signing up for a discount program.
CTAs should be eye-catching and bright. They should also be a short task so that you don’t lose the attention of your website visitors.
About Me Page Examples
There are countless brands with impressive About Me pages, so here are a few examples that are written and designed brilliantly. Take a look at them for some inspiration or just to learn their technique.
A name isn’t enough to explain your company’s purpose anymore. When people visit your website, they want to know what you sell and what you do.
Whatever your services are, it’s never a good idea to fill your About Us page with useless jargon.
Apptopia uses the negative space to bring the focus to their text. Then, they explain that they deal with data to make the best mobile apps.
All of this is done in simple professional English, which perfectly communicates their services in a way that even an average person can understand.
Why it works: Apptopia uses strong language and keeps its About Us page concise enough to let you know what they do without any underlying negative connotations or complicated words.
Why describe what you can do when you can just show it to your customer directly?
Lessfilms is a video production company that has nothing but a video, a few facts, and pictures of their employees on their About Us page.
Their introduction video is only 50 seconds long but showcases their humor, services, and business culture.
Why it works: Using a video as an introduction already sets them apart and proves that their skills are up to par. The shortlist of fun facts on the side of the video shows a bit of personality, immediately catching the potential customer’s eye.
There are many ways to stand out when there are millions of other companies that do the same thing as you.
Think Crucial is a marketplace that sells replacement parts for household appliances and products.
What makes Think Crucial unique isn’t what they do but what they make their selling point. They shift their focus to the fact that they give back to the earth by planting a tree for every 1000 filters they sell.
Their About Us page explains their origin story and their goal in just a few short paragraphs, and their language is kept casual and almost conversational.
They also use an unconventional picture of their staff to add to their casual and friendly appearance.
Why it works: Think Crucial does what many bigger companies do, but their selling point is their close relationship with an environmental charity as well as their transparency. By using casual language, they create a relationship of trust with their customer base, especially when their competitors often lean towards a formal approach.
Kuno Creative is a digital marketing agency that chooses to put its employees on display rather than their services.
Their About Us page features a short paragraph about their origin and then takes you to large headshots of their employees.
Why it works: Kuno Creative focuses on its employees and introduces them before anything else, which humanizes the brand already. Towards the end of the web page, they use fonts and colors to emphasize their core values.
Brown and coconut is a skincare product brand with a simple About Us page. A picture of the two sisters and owners greets the visitors, paired with a few paragraphs of their company vision.
What’s important to note here is that they end with a unique CTA.
Most companies would end with a newsletter subscription, but they chose to put a “Follow us on Instagram” button which leads right to their social media page.
This ensures a long-term generation technique and gives them a bigger opportunity to focus on their online marketing on other platforms.
Why it works: Brown and Coconut’s call to action is remarkable, as it increases their Instagram traffic and, therefore, can boost sales without any extra effort.
6. Happy Socks
An About Us page sets the premise for your brand. Happy Socks is a brand that sells funky and colorful socks, which is represented clearly on their About Us page.
They make use of bright colors and visual elements to create a fun environment, hinting at their brand vision.
By using distinct color blocks and short paragraphs, they tell their story while keeping the reader engaged.
Why it works: It’s obvious that this brand values its fun patterns and bright colors over anything else, which is just a reflection of its products. Happy Socks maintains credibility by keeping their About Us page and products a cohesive theme. Color can be a powerful tool, and they’ve used it in a brilliant way.
Tips to Enhance Your About Me Page
You might think your work is done when you’ve written the final draft of your About Me page, but you still have to take care of a few things.
Follow these tips to make sure you’ve written the best About Me page possible.
Your ideal About Me page shouldn’t look like a big block of text, or else it becomes a strain on the eyes. It also makes it much more difficult to read.
Add images related to your brand or even the employees of the company. A bit of diversity increases engagement and makes it easier to read.
You can use anything from a professional headshot to a behind-the-scene picture of your products.
Use images and visual elements to play around with the empty white space.
You can step up a level and add a video to tell your tale. A video of you talking to the camera or people reviewing your products helps people connect to your personal brand more than anything else.
Make sure to add captions in your videos to make them more accessible for those who are visually impaired.
Choose a Sensible Color Palette
It’s a common fact that humans associate different emotions with each color. The color scheme you choose can hugely impact your sales and traffic, making color psychology a core factor in your About Me page.
An experienced graphic designer can help you decide on a color palette.
You can use bright colors to make your About Me page look more youthful, or you can use muted colors for a more mature appearance.
Whatever scheme you decide on, make sure that it’s compatible with the rest of the web design too.
Choose the Right Font
You want your website visitors to be able to easily read everything on your website. That’s why a high-quality font is essential.
Your font should be simple and, more importantly, readable for everyone.
This simple consideration will ensure a wide range of people feels comfortable on your website.
Consider the Web Format
One of the biggest factors that help customers stay on your page is accessibility. If you’re using a web format that only works for desktop browsers, you’re cutting your target market in half.
Many people will use their phones to browse through your website. That’s why you have to keep the web design simple enough that it works well on every device.
Tools such as Google Mobile-Friendly Test, Responsiator, and XRespond can help you keep your responsiveness in check.
Reduce Your Load Time
Have you ever stayed on a website that took more than a few seconds to load? The answer is likely to be no. The same goes for your website visitors.
If your web page takes too long to load, you’ll rapidly lose potential customers, and the effort you poured into the About Me page will go to waste.
Use tools like Google’s PageSpeed Insights to keep your load low.
Give It a Personal Spin
No matter what niche you’re focusing on, there’s always room to let your personality shine.
When potential clients see a generic, run-of-the-mill About Me page, it reduces your relatability and affects the connection you could’ve made with the visitor.
Our recommendation is to stay away from buzzwords and legal jargon.
You can add fun facts about yourself or an interesting detail about the company culture that helps the customers see you as a unique brand.
You can also add a sentence about how your personal interests inspired the brand if you have a similar story.
Talk in the First or Third Person
The set of pronouns you use plays a huge role in how you want to portray your company. Generally, the best option is to use either the first person or the third person.
When you use the first person, it enables you to talk about more personal matters and build trust with the customers.
Website visitors will take anything you say in the first person with more value since it’s directly coming from you.
A third-person point of view creates a more professional feel. It makes the reader feel as if they’re being informed about something rather than being persuaded or convinced.
Using the third person gives you an opportunity to talk about your brand and mention its name more, which makes you prominent in search engines.
When you want to give an unbiased piece of information, use the third person.
Keep It Fresh
An About Me page should be evidence of your ever-growing history and achievements.
Update every significant milestone and addition to the page. This will show that your business website is still active, and it’ll help you promote your company’s name.
An About Me page can be intimidating to write, but if you brainstorm your core values and goals, the process becomes easier.
Use the page to paint an honest picture of how you want others to view your brand as.
When it comes to an About Us page or a personal statement, it’s encouraged to show a little emotion, personality, and even creativity.
The more you’ll be able to connect with our customer base, the easier it’ll be for your brand to become memorable!