Running a Shopify online store requires extensive marketing efforts to spread the word and maximize conversions.
There are lots of Shopify apps that you can use to automate some tasks, boost customer engagement, and help them with their orders.
Some of them are free, while others are paid. Not to mention, you can have as many Shopify apps as you want, though Shopify recommends sticking to 30 apps at most to prevent performance issues.
In this guide, we’ll explore some of the best Shopify apps on the Shopify app store for your business.
27 Best Shopify Apps at a Glance (Overview)
We’ve included an overview of our top picks below. For detailed information on each pick, scroll down.
- Carbon-Neutral Shipping– Environmental Protection
- ReConvert Upsell & Cross Sell– Customer Loyalty
- Mailmunch – Email Popups and Forms
- ReferralCandy – Loyalty Programs
- AfterShip Returns Center – Returns and Exchanges Handling
- Zepto Product Personalizer – Product Personalization and Preview
- Transcy: AI Language Translate – Automatic Content Translation
- Instafeed– Instagram Marketing
- Hextom: Free Shipping Bar– Displaying Free Shipping Offersf
- Frequently Bought Together – Increasing Cart Size
- VoxFeed– Social Media Advertising
- Easy Facebook & Instagram Ads– Paid Social Media Marketing
- Smile.io – Customer Loyalty
- SEO Manager– SEO Tweaks
- Sendcloud– Order Management and Fulfillmenttiny
- Judge.me– Email Customer Reviews
- TinyIMG SEO & Image Optimizer– Image Compression and SEO
- Printify– Printed Item Outsourcing and Fulfillment
- Booster – Load Speed Optimization
- BEST Currency Converter – Geo-Enabled Currency Conversion
- Tidio – Customer Messaging
- Metafields Guru– Meta Field Creation
- TrustedSite – Earning Trust Certificates
- PageFly– Landing Page Builder
- Pinterest – Pinterest Integration
- Hextom: Countdown Timer Bar– Countdown Creator
- Octane AI – Quiz and Survey Tools
What Are the Best Shopify Apps?
Now, let’s take a look at some of the most useful Shopify apps that can make your marketing more effective, increase sales, and boost your brand image.
Carbon-Neutral Shipping is an app intended to preserve the environment and offset the environmental impact of your shipping orders.
With each order you fulfill, the shipping is associated with emissions that contribute to climate change by varying degrees.
With Carbon-Neutral Shipping, you’ll get an estimate for the total emissions of every shipped order. For each order, a few cents will go toward forest protection initiatives.
The concept is really simple yet effective. You’ll operate your ecommerce business normally while also contributing to a greener Earth without even noticing it! Plus, your loyal customers will love what you’re doing, resulting in a positive image for your brand.
Standing up for an environmental cause with the help of your Shopify sales.
Upselling and cross-selling are effective ways to make your customers loyal to your brand and increase conversions. Using Reconvert, you’ll be able to create a customized “thank you” page that can turn your new customers into repeat ones.
On top of that, the app makes it easy for you to tweak your landing page with an intuitive drag-and-drop builder. You can also use the extra functions to increase customer engagement. These include surveys, a countdown timer, and personalized recommendations.
Customer retention with personalization features.
Mailmunch helps ecommerce store owners grow their email lists by adding strategic pop-up bars or banners on their website, depending on how their leads interact with their stores.
For example, if your lead abandons their cart, they’ll get a pop-up with discount coupon codes to tempt them into making a purchase, which can drastically boost sales and increase your customer base.
Mailmunch also enables you to create personalized emails to increase customer engagement with just a few clicks. You can also use it for SMS marketing.
Starts at $14.99/month. Free plan available.
Creating Shopify email marketing campaigns that target leads and customers at different stages of the buyer’s journey.
They say that word-of-mouth marketing is the best way to market your Shopify store, and it’ll barely cost you anything more than keeping your existing customers satisfied.
ReferralCandy elaborates on that by giving rewards to customers to refer their friends. You can also use this app to create an affiliate program for your ecommerce store so that websites or people who market your products get a commission for each sale that comes through their affiliate links.
ReferralCandy costs $49/month. There’s also a 30-day free trial.
Driving more customers through a referral program.
The AfterShip Returns Center makes it easier for you to manage your Shopify store’s returned items.
With this app, your customers will be able to exchange or return items conveniently using a branded returns portal. In addition, the app keeps the customer updated on their return and refund status with push notifications.
You can also use smart return rules to keep costs at bay.
Starts at $11/month. Free plan available.
Handling returns more smoothly for Shopify stores and customers.
Zepto is a personalizing app that lets your customers see a preview of what their customized product will look like when shipped. With this app, you can add as many customization options as you like.
The interface is pretty intuitive, and your customers will appreciate how easy it is to personalize their products and see how they’ll look before checking out.
Starts at $9.99/month.
Personalizing products for Shopify customers.
Do you serve customers from different cultures and countries? Then you can benefit massively from Transcy.
Transcy is an app that automatically translates everything on your Shopify store to your customer’s native language.
Even if you add new content, the app will update all translated versions of your store with no action from your side. There’s no cap on the number of words or pages.
On top of that, Transcy comes with an auto-currency switcher boxer that changes the currency based on the customer’s location.
Starts at $9.90/month. Free version available.
Automatic translation and currency conversion.
Instafeed lets you utilize Instagram feeds on your Shopify store. This helps you drive more traffic from the social media channel and reach new customers.
If your brand has a good presence on Instagram, this app will make your marketing efforts more effective.
Starts at $5 per month. Free plan available.
Driving customers from Instagram to your Shopify store.
Hextom: Free Shipping Bar is a simple yet powerful app that can help you increase conversions.
It’s basically a simple bar that shows progressive messages to your customers as they move down the sales funnel.
You can even show customizable free shipping offers based on location, device, and customer group. This helps you make as much revenue from your free shipping offers as possible.
Additionally, you can customize the bar’s theme if a holiday is coming.
Starts at $9.99/month. Free plan available.
Showing customizable and targeted free shipping offers.
Frequently Bought Together is a Shopify app that analyzes your customers’ behavior and recommends products along with the one that your customer has added to their cart.
This can help you increase the cart size and average order value of your customers, boosting your monthly revenue.
The interface is fully customizable, and there are multiple recommendation algorithms that you can use depending on the nature of the products you sell.
Starts at $9.99/month. Free plan available.
Showing frequently bought together items to your customers.
VoxFeed is one of the best social media advertising apps for Shopify. With this app, you can launch professional social media campaigns for your Shopify store with the help of a certified advertising expert. Supported social media advertising channels include Instagram and Facebook.
The app is free to install, but obviously, you still need to assign a weekly budget for the ads. Oh, and if you want to get the most out of the app, it’s recommended that you get a business Facebook account and add a product catalog, as you’d do to boost any social media marketing campaign.
$1 per successful content post (if paying in kind) or 10% of the negotiated fee (if paying in money).
Social media advertising for Shopify stores.
As its name implies, Easy Facebook and Instagram Ads make launching ad campaigns on social media platforms simpler. You barely even need to open your Facebook or Instagram accounts since the app lets you adjust everything, including ad retargeting and upselling.
The app also offers PPC support from real paid marketing experts. You’ll be able to implement an effective PPC ads marketing strategy to maximize conversions while keeping your ad spend at a minimum.
Starts at $29.99/month.
Paid Facebook and Instagram marketing.
Do you know that you’re missing a huge opportunity by not engaging your existing customer base?
Smile.io is designed just for that. It helps you turn your previous customers into returning ones with a customer loyalty program and rewards.
The loyalty programs are intended to increase repeat orders and boost brand loyalty. They can be customized in many ways, and you can even create separate programs for different buyer groups.
Starts at $49/month. Free plan available.
Loyalty points program for existing customers.
14. SEO Manager
Nailing your Shopify store’s SEO (Search Engine Optimization) is a surefire way to drive more traffic and increase conversions.
SEO Manager helps you optimize everything related to on-page SEO for your Shopify store, including SEO scans, keyword suggestions, analytics, and meta-content optimization. You can also add JSON-LD structured data to help Google learn more about your store and what you offer so that it shows it to relevant users.
SEO Manager also gets rid of 404 redirects and other issues that could harm your store’s rankings in search engines.
Starts at $20/month. 7-day free trial available.
Optimizing your Shopify store for search engines.
Sendcloud lets you offer a streamlined ordering process for your customers by giving them the option to choose between 80 different carriers on checkout.
With Sendcloud, you can easily print shipping labels and provide clearer tracking and return statuses for your customers. The app simply gets rid of most redundant tasks related to order processing and tracking. It also makes order mistakes less likely to happen since everything is automated.
Starts at $45/month. Free plan available.
Marketing automation (order management, fulfillment, processing, and tracking).
Do you want to social proof your Shopify store? Use Judge.me. This app allows your customers to review their recent purchases directly through email.
Some customers just won’t ever open your store, only to write a review. The convenience of having the option to write the email directly in their inboxes will definitely result in more reviews for your store.
The app also embeds the review stars in Google Search’s rich snippets, which can boost the click-through rate for your website. What’s even better is that the email widgets will maintain your store’s design.
Starts at $15/month. Free plan available.
Customer reviews via email messages.
TinyIMG is a Shopify tool that you can use to optimize your Shopify store for search engines. It compresses your images and makes them suitable for web and mobile users. As a result, your store will have faster loading times, which also improves customer experience.
TinyIMG also incorporates other SEO features like detecting broken links and metadata optimization.
Starts at $1.99/month. Free plan available.
Image optimization and SEO.
Printify is a great app for Shopify stores that sell customized printed items, like hats, t-shirts, mugs, and pillowcases.
It comes with a mockup generator that makes the design process easier for your customers. It also gives you access to a wide range of print providers.
The app’s provider fully handles automated order printing and shipping, saving you the hassle of processing orders manually.
Starts at $29/month. Free plan available.
Printed item order fulfillment.
Booster makes your Shopify store load faster with a single installation. Slow stores result in lost sales, which can drastically hurt your conversion rates. With this app, users won’t leave your store because things are loading too slowly.
There’s nothing you need to do in the app’s settings, as everything is handled automatically.
Page speed optimization
Customers like to see item pricing in their local currencies, and that’s exactly what BEST can help you with. It automatically changes the currency of the price tags depending on the customer’s location.
This results in fewer cart abandonments and drastically enhances the user experience, resulting in a higher conversion rate.
So, if you’re selling items internationally through your Shopify store, this app can come in handy.
Starts at $9.95/month. Free plan available.
Automatic geo-enabled currency conversion.
Tidio creates a unified interface for customer messaging by integrating email, messenger, and live chat conversations all in one place. This makes it easier for you to engage and respond to your customers.
Plus, the app has intelligent bots that interact with your customers based on their behavior. For example, if a customer abandons their cart, the bot will react in a way to increase sales.
Setting up Tidio is pretty straightforward, and you don’t need to adjust any settings as everything is automated.
Starts at $19/month. Free plan available.
Managing customer messages across multiple channels
22. Metafields Gurum
Metafields Guru is a browser extension that lets you adjust the meta fields in your Shopify store conveniently. It works with most popular browsers, including Opera, Chrome, and Firefox.
Basically, you need to assign a meta fieldset once, and everything that follows can be adjusted later in bulk quantities. You can import and export meta fields to and from other stores, as well as export as CSV. The app makes editing data for all your meta fields a seamless task.
All of the data on the app is processed securely thanks to the app’s CCPA and GDPR standards. The data is stored on highly secured Amazon servers.
Starts at $9/month. Free plan available.
Meta field creation and editing
TrustedSite lets you earn certificates to showcase your trust marks. This gives your potential customers more confidence in your Shopify store, knowing that they’re buying from a place they can trust.
The certificates focus on the elements that make customers concerned the most, especially as they get closer to making a purchase.
The app can significantly contribute to a higher conversion rate and fewer cart abandonments.
Starts at $39/month. Free plan available.
Earning badges and certifications
PageFly provides you with an intuitive drag-and-drop landing page builder that you can use to create beautiful landing pages and maximize your Shopify store’s conversion rate.
With PageFly, you can build sectioned landing pages that tell your brand’s story and explain your value proposition.
The app includes lots of presets and free stock images and icons, as well as integration with conversion-focused tools and apps.
Additionally, you can lazy load the images to make your pages load faster.
Starts at $24/month. Free plan available.
Creating no-code landing pages
The Pinterest app for Shopify allows you to easily publish product pins and keep your product catalog updated in real-time. With this app, Pinterest users will be more likely to find your store and buy your products. This can be quite handy for Shopify stores that sell decorative and fashion products.
Also, if you haven’t used paid Pinterest ads before, you’ll get free ad credit in your account when you install this app for the first time. You can also use the Pinterest Tag to monitor your marketing performance easily.
Hextom is designed for one purpose: increasing your Shopify store’s sales.
With Hextom, you can create urgency for your customers and make them fear missing out by adding low-stock alerts and countdown timers.
On top of that, you can use Hextom to add trust badges and get-it-by timers to boost customer trust and get more sales.
The app also lets you add promotions throughout each step of the sales funnel, including collection, cart, home, and checkout pages.
Starts at $9.99/month. Free plan available.
Maximizing conversions with countdowns
27. Octane AI
Octane AI is a robust quiz and survey tool that helps you make use of these methods to increase opt-ins, conversions, and leads. It also provides excellent tools for data analytics, which is always a plus.
Octane’s intuitive tools allow you to add natural and seamless surveys or quizzes anywhere on your page to complement the customer journey at the exact point of your choosing. You can also send quizzes via numerous platforms, including email, SMS, Facebook Messenger, and ads.
The quizzes are presented in a conversational pop-up format through the platform you choose, so you won’t be bothering your customers with obtuse or overly flashy prompts. Also, you can implement logical branches in the quiz to automatically follow up according to your customers’ responses.
$50 per month for the regular plan. $200 for the Octane Plus plan.
Making beautiful and conversational survey or quiz pop-ups.
Choosing the Right Shopify Apps for Your Needs
There are multiple factors to consider when choosing apps for your Shopify store, which include:
The first question you need to ask yourself before installing a Shopify app is: “What does this app do?”
Shopify apps are created for different purposes, but that doesn’t mean you need an app for everything. For example, if you don’t rely on email marketing for your Shopify store, installing an email app wouldn’t make much sense.
So, before installing an app, make sure that it’ll actually add extra value for you and your customers.
The Shopify apps you need are entirely dependent on what your store offers and what you have to improve or work on. For example, if your store is based on printable items, a printing service app like Printify is a must-have.
You should also keep in mind that many apps can be useful regardless of what you offer. For instance, apps like Mailmunch, Booster, Free Shipping Bar, SEO Manager, and Frequently Bought Together can be great additions to any Shopify store.
Some Shopify apps are free (or at least have a free plan), but the majority will cost you money down the line. Most Shopify apps are subscription based, meaning that you’ll have to pay a monthly fee to keep using the app.
Some apps can cost you as low as $1.99/month for the lowest-tier plans, while others can set you back $50/month or more.
Before committing to a subscription plan, you need to calculate your Shopify store’s revenue and how the app’s subscription fees could affect your profits. Try to forecast the ROI (Return on Investment) of installing the app, and once you have some real data for the past few months of using the app, you can decide whether you should keep using it.
It’s almost always a good idea to try an app’s free plan before committing to a monthly subscription plan.
Most Shopify apps have at least one alternative. If you found an SEO app, you’ll probably have a few dozen alternatives to pick from as well.
So if you need an SEO app, a good practice is to skip the first app you find and check some other alternatives that could be cheaper or more feature-rich. You can try the free plan of multiple apps so you can decide which of them matches your requirements the most.
4. User Reviews
Before installing a Shopify app, check the user reviews on the app store. It’s not just about seeing how many stars the app got, but the reviews should give you a clearer picture of the potential benefits and downsides of using the app from people that actually tried it.
Frequently Asked Questions
How Do I Install Shopify Apps?
To install any Shopify app you want, all you have to do is visit the Shopify App Store, search for the app you need, choose it, and tap on the “add app” button.
If the app has multiple free or paid plans to pick from, you’ll be prompted to choose the plan that suits your needs.
If you choose a paid plan, you need to enter your credit card information to pay the subscription fees.
How Many Shopify Apps Are There?
Currently, there are more than 6,000 apps on the Shopify App Store, and this number is expected to increase significantly in the upcoming years with the rising popularity of Shopify stores in the U.S.
These apps are classified into 12 categories.
Are Shopify Apps Profitable?
Yes, Shopify apps are definitely profitable, but only if they add real value to the user and their customers.
If a Shopify app has a 4+ rating on the Shopify App Store, there’s a good chance that it’s worth installing.
Now you have a long list of Shopify apps to play around with.
Of course, each app serves a different purpose, so you might want to prioritize certain apps over others depending on the size of your store, how well it’s performing, and your current marketing objectives.
And remember, it’s always necessary to put your customers first.
So if there’s anything happening that may drive customers away, you can handle it with the help of one or more Shopify apps.