We’ve got you covered if you’re starting a new business or website and need clarification on what content to market.
Establishing your niche is one of the most critical aspects of building a brand.
What are you going to focus on? Who’s your audience?
It’s easy to get stuck trying to figure out what to write about, so we’ve done the research and presented a list of niches that are profitable for the foreseeable future and projected to experience long-term growth.
Why Pick a Specific Niche For Your Site?
There are two primary reasons you want to pick a specific niche for your site.
First of which is the fact that niches make monetization easier.
People like relatable blogs. If you plan to monetize your blog soon, being tied to a particular subject will make such a transition much easier.
Typically, most bloggers start making money through affiliate marketing and Google Ads.
However, you’ll succeed in monetizing your blogs more when you hone in on a narrow market.
The second reason is that choosing a single niche helps you build a loyal customer base.
Establishing a solid market niche ensures that your customers want to buy from your business, particularly as opposed to your competition.
A definitive niche allows your customer base to identify your brand and product and discover that your offers accommodate their needs.
By identifying and choosing a specific niche, you have a rare chance to spearhead a market that has yet to identify new demands from the audience.
Here’s a List of Profitable Niches That You Can Choose From
Here are the top niches that have shown growth and are continually trending upward as of 2022:
Art is an ever-evolving term that includes many different forms of expression.
An art blog is a fantastic place to provide art news, resources, and advice for art lovers and collectors.
Art Sub Niches
- Performing arts
- Art history
- AI art
- Art collections
2. Health and Fitness
Health and fitness are topics that inspire people to be better versions of themselves.
Whether in shape or aspiring to get in shape, health and fitness are relatable no matter what demographic you belong to.
Health and Fitness Sub Niches
- Men’s Health
- Women’s Health
- Mental Health
Sports are a niche that garners a unique customer base.
Whether you’re a participant or an enthused fan, sports reach across diverse groups and unify them in the name of sports.
Sports Sub Niches
4. Diet and Weight Loss
Losing weight and dieting are great niches that appeal to a specific group of people with the same goal.
Shedding a few pounds can help many people feel great about themselves.
Diet and Weight Loss Sub Niches
- Alkaline diet
- Keto diet
- Vegan diet
- How to lose belly fat fast
- Weight Loss success stories
Travel blogging is a way to connect with people who share a curiosity that people who love to see the world possess.
With the help of great photography, you can attract like-minded people with clever travel tips.
Travel Sub Niches
- Living abroad
- Local travel tips
- Travel deals
- Travel hacks
Gaming provides a wonderful opportunity for people to escape the hustle and bustle of life.
Whether it’s board games or video games, you’ll have a robust fan base.
Gaming Sub Niches
- Game reviews
- Gaming tips, tutorials, and walkthroughs
- Playstation games
- XBOX games
Fishing entails both professional fishermen and people who fish leisurely.
This particular niche requires expensive equipment that millions of dedicated fishermen and women globally are eager to try on.
Fishing Sub Niches
- Drift nets
- Bottom Fishing
Women tend to take their appearance very seriously.
Passionate women worldwide are ready to try new products to enhance their beauty.
Beauty Sub Niches
- Makeup tutorials
- Skincare tips
- Acne management
- Product reviews
- Healthy hair tips
Tech niches allow you to tap into a lucrative niche filled with people with extreme expertise.
If you have a great product, it will sell itself.
Technology Sub Niches
- Software reviews
- Business automation
- Virtual reality
- Artificial Intelligence
10. Pets and Animal Care
There are passionate pet owners worldwide looking for better ways to care for their companions.
If you have good tutorials and pet products, your blog should flourish.
Pets and Animal Care Sub Niches
- Dog training
- Aquarium supplies and maintenance
- Cat Care
- Cat Health
- Exotic pets
11. Real Estate
Real estate is a great industry to get involved in and has a high potential for monetizing your site.
You can focus on local, state, or even country-wide markets.
Real Estate Sub Niches
- Flipping real estate
- Buy and hold
- How To flip houses
- Flipping homes
- Investment strategies
Healthcare is an excellent topic that people are uninformed about.
More times than not, they’re searching for people like you to teach them how to be healthy.
Healthcare Sub Niches
- Clinical research
- Sleep difficulties
- Heart health
- Hospice care
13. Dating and Relationships
Apart from dating, there are many relationships that one has to nurture and cherish throughout a lifetime.
An insightful relationship blog will undoubtedly resonate with readers.
Dating and Relationships Sub Niches
- Online dating
- Relationship Advice
- Blind dates
- First date ideas
- Best dating sites
At times in life, everyone needs a bit of encouragement.
Many people want to learn how to become self-motivated, giving you a great way to market valuable self-help books and more.
Self-Motivation Sub Niches
- Self-help books
- Enhancing mental skills
- Time management tips
- How to break bad habits
Learning how to build a successful business is a challenging endeavor, and getting tips on how to do so from a blogger is a great way to build rapport and a solid customer base.
Entrepreneurship Sub Niches
- How to start a business
- How to find investors
- Tax Preparation
- SBA loans
- Startup marketing
16. Food and Dining
Food and dining are a niche that nearly everyone can relate to.
Whether it’s fine dining, finding the best diners, healthy eating, etc., there are many ways to attract foodies to your site.
Food and Dining Sub Niches
- Restaurant and bar reviews
- Baking and cooking tips
- Vegan recipes
- Healthy eating
- Baby and toddler food ideas
The entertainment world is a vast niche that enables you to come to the subject from many angles.
Your blog will thrive if you have an eye for the hottest topics.
Entertainment Sub Niches
- Movie reviews
- Celebrity gossip
- Music reviews
- Arts and Culture
- Celebrity interviews
18. DIY Crafts
Crafts and DIY (Do-It-Yourself) include various hobbies that individuals worldwide are enthusiastic about.
These people are willing to spend a bit of money to boot.
Diy Crafts Sub Niches
- How to build a shed
- How to make candles
- Glass mosaic
- Handmade soap
Having a baby is a life-changing experience, and it’s fantastic to have a blog that discusses the ups and downs of being a mom once the baby arrives.
Post-Pregnancy Sub Niches
- Postpartum depression
- Mommy makeover
- Life after becoming a mom
- Romance after pregnancy
Managing money is something everyone can identify with, from getting your first credit card to learning how to build a great crest and a substantial personal savings account.
If you have insight—people will flock to your site.
Finances Sub Niches
- Financial independence
Fashion serves as a way for people to express their individuality.
There are many different forms of fashion for you to tap into. Since people like looking good, you won’t have trouble garnering an audience.
Fashion Sub Niches
- What to wear when…
People are always looking for a way to improve their marriages.
Having wisdom and insight on marriages and how to spruce things up or even work through tough times will give you a leg up over the competition.
Marriage Sub Niches
- How to find a wedding planner
- Marriage counseling
- How to rekindle intimacy after a baby
- Anniversary ideas
23. Mental Health
Mental health is a niche topic taken more seriously in recent years.
Now more than ever, people are aware of their mental health and searching for ways to improve it.
Mental Health Sub Niches
- Social workers
- Clinical trials
Veterans are a group of special people who have put their lives on the line to protect this country.
You can use your platform to reach out to veterans and let them know they’re appreciated.
Veterans Sub Niches
- Veterans benefits
- How to adjust to civilian life
- How to deal with loss
25. Foreign Languages
Learning a foreign language can be tough.
People will seek out your expertise if you can present learning a new language in an exciting and less daunting way.
Foreign Languages Sub Niches
- Study tips
- Best language apps
- How to learn a language when living abroad
- How to learn Spanish
- Best books for learning a language
26. Working from Home
Due to the pandemic, working from home has become more popular over the years.
Consequently, it’s more enticing and convenient than ever before.
Working from Home Sub Niches
- Easiest jobs to make money online
- How to find a job online
- How to build a passive income
- Work-from-home jobs for new moms
- Best work-from-home jobs
27. Natural Hair Care
Natural hair can be curly, kinky, or coily and require a particular regimen to care for properly.
It’s a relatively new movement for women of African descent to wear their hair in this state, and there’s a need for valuable information on hair care tips, products, and knowledge.
Natural Hair Care Sub Niches
- How to care for 4c hair
- Best natural hair products
- Natural hairstyles for hair types
- Box braid tutorials
- How to moisturize natural hair
Teaching people how to give their businesses more exposure is the perfect way to attract curious minds looking to improve their brands.
Marketing Sub Niches
- Content marketing
- Email marketing
- Social media marketing
- Pay-per-click advertising
- Search engine optimization
29. Interior Design
It’ll never go out of style knowing how to bring that “it” factor to a residential or commercial property.
People always look for decor ideas, making it an excellent niche to write about.
Interior Design Sub Niches
- Feng Shui design
- Color Consultation
- Professional organizing
- Scandinavian design
30. Holistic Healing
Holistic health focuses on caring for the individual from an emotional, social, mental, and spiritual perspective, not just physical health.
There’s always room for new ways of healing.
Holistic Healing Sub Niches
- Naturopathic medicine
- Ayurvedic medicine
It doesn’t hurt to be prepared in case of natural disasters, chaos, and national or global emergencies.
Identify with others who want to focus on how to sustain themselves in need for long-term survival.
Prepper Sub Niches
- Self-sufficient farming
- Food storage
- Bug out bags
- DIY weapons
32. Family and Parenting
Becoming a parent is a daunting experience!
When trying to manage a family, there are so many questions, and there’s no manual on how to do it correctly.
Blogs that discuss common problems that parents go through are timeless.
Family and Parenting Sub Niches
- How to potty train
- First-time parent suggestions and advice
- Baby care products
- Newborn essentials
- Blended families
Many interesting hobbies in the world unite people.
It’s great to find others with expertise in the area while also providing tips and tricks to make it even more enjoyable.
Hobbies Sub Niches
Photography is a beautiful expression that captures priceless moments to remember for a lifetime.
You can choose to write about numerous areas of the field, so there’s no shortage of niches here.
Photography Sub Niches
- 360 Cameras
- Business photography
- Black and white photography
- Wedding photography
The state of affairs concerning our military and other militias worldwide is an interesting topic for those who want to understand the quest to protect our freedoms.
You can always find past and current news to cover.
Military Sub Niches
- Joining the military
- Military ethics
- Centralized control of air assets
- Computerization of warfare
For anyone who wants to know how to catch their food and for hunting lovers who enjoy the sport, there are many topics surrounding how to hunt, where to hunt, types of hunting, and more.
Hunting Sub Niches
- Big-game hunting
- Emergency shelter
- Hunting accessories and gear
Gardening is such a relaxing and rewarding hobby that many people love.
With so many areas to tap into the agricultural aspect, DIY projects, and more, it’s immensely popular.
Gardening Sub Niches
- Growing herbs
- Japanese gardening
- Bonsai trees
- Vertical gardening
It’s critical to take care of our environment, which includes staying aware of the threats to the environment and how we can help.
Education is key, as well as current global news.
Environment Sub Niches
- Global warming
- Wildlife conservation
39. Music and Instruments
Music is one of those unifying agents that comes in many different forms and is a part of every culture.
You’ll never run out of niches for music or instruments.
Music and Instruments Sub Niches
- How to train your voice
- How to play the piano
- Song and artist reviews
- DJ equipment
Each year, more and more people become interested in learning how to live off the land.
For some, it’s a hobby; for others, it’s a lifestyle choice. You can discuss everything from animals to equipment, growing crops, and more.
Farming Sub Niches
- Farming equipment
- Greenhouse farming
- Chicken coop designs
- Worm farming
41. Job and Resume
An ordinary but necessary niche that you can always explore is related to career planning and finding a job.
People of all ages can use help improving their resume, understanding how to map out their success plan, and so on.
Job and Resume Sub Niches
- Interview tips
- Resume writing
- CV writing
- Find a job
- Leadership development
42. Design and Development
With technology continuing to evolve, having a website for your business is crucial.
Millions of people want to create a strong presence online. Writing content to help guide them in designing an effective website is in demand.
Design and Development Sub Niches
- Web design
- UX design
- Web development
- App development
- Website security
43. Wine, Beer, and Liquor
Whether someone is in it for fun, their career, or just a wine or beer connoisseur looking to gain more knowledge, booze is popular and easy to promote to the right crowd.
Wine, Beer, and Liquor Sub Niches
- Wine of the month club
- Wine tasting
- Bar supplies
- Cocktail recipes
- Home brewery
A lifestyle blog usually incorporates various niches that may or may not be related, drawn from the blogger’s personal life and experiences.
It’s a great way to get personal with your audience and establish trust and interest.
Lifestyle Sub Niches
- Tiny houses
- Living off-the-grid
- Digital nomads
- Sustainable living
- RV life
45. Books and Literature
Books and literature are excellent niches because you can write from the perspective of the author, the person who reads, or both.
There are many genres to focus on, and it’s perfect for all ages.
Books and Literature Sub Niches
- Book Club
- Coloring books for adults
- Famous writers
46. Outdoors and Hiking
Nature is a beautiful element of the world, the stomping ground for hundreds of hobbies.
Many of the niches for this category have sub-niches themselves.
Outdoors and Hiking Sub Niches
- Hiking gear
- How to make a fire
- Best hiking destinations around the world
- Bird watching
From sports cars to luxury cars, car accessories, and more, certain manufacturers have a cult-like following that writers can benefit from.
People love to talk about cars!
Cars Sub Niches
- Luxury/Exotic cars
- Car Accessories
- Car auctions
- DIY auto repair
- Vintage cars
College students, high school students, and parents can benefit from blogs discussing what to expect before, during, and after enrolling in college or university.
College Sub Niches
- Campus life
- Fraternities and sororities
- How to write a college essay
- College admission process
- Student Resources
How To Choose a Niche From This List That’s Right for You
There are a few questions that you should ask yourself before you begin.
Selecting a niche for your blog is essential because you want to find an area of interest that intrigues readers and keeps them coming back.
Consider these factors when choosing a niche:
What’s Your Passion?
Select a topic you’re knowledgeable about and genuinely interested in.
The key to a successful blog is authenticity and displaying your expertise to gain your followers’ trust.
Is This a Profitable Niche?
Make sure you find a profitable niche.
Start by doing market research to see what competing blogs offer.
Try to get an idea as to whether you can monetize that niche.
You don’t want it to be too competitive, but you also don’t want to see any competition; that might indicate no interest or path for monetization already established.
Once you figure out these two primary factors, you can start brainstorming to narrow down your choices and even do a trial run.
Start Your Blogging Career Today
If you believe blog writing is for you, it’s time to start laying the foundation for a successful blog.
You can check out our guide for help building your website, learning how to monetize it through affiliate marketing, and valuable writing tools and resources to optimize your blog site.
Frequently Asked Questions
Here are a few quick answers regarding selecting the best niche for your website:
What niche is trending now in 2022?
There is some debate about the leading niche, but Health and Fitness will always be near the top of the trending list.
People are always trying to find ways to get fit, stay healthy, and look like the best version of themselves.
Recently, online marketing, and making money from home have also increased in popularity.
What are niche interests?
A niche interest is a topic that allows someone to discuss their passion and set themselves apart as an expert in that arena.
When someone carves out a space where they can thrive, it creates a more solid following.
There’s an infinite number of topics that a blogger can choose to write about and monetize.
This list of niches features some of the most popular and profitable categories currently experiencing or expected to experience growth in the coming years.
Did we forget any? Please comment below if you have any questions or suggestions.
It’s essential to choose a niche to stand out from the crowd and offer sound content that’s engaging and draws people to your site. Good luck!