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Unbounce Vs ClickFunnels: Features, Pricing and Which Is Better

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High-converting landing page creation and conversion optimization are two of the most critical aspects of your digital marketing campaign.

Therefore, when choosing which landing page software to use, it’s essential to compare the features and pricing options offered by two of the most popular solutions: Unbounce and ClickFunnels.

While both Unbounce and ClickFunnels offer powerful features that help you optimize your landing pages and generate more leads, some key differences exist between these services.

Quickly build, publish, and get landing pages live. Easy to customize & deploy quickly.
No-code landing pages & boxes using a drag-and drop page builder. Easy to use and set up.
Notable Features
Notable Features
A/B testing allows for variant creation and testing. High level of customization. Many third-party templates.
Wide variety of funnel options, including webinar funnels, upsell pages, order pages, and more.
ActiveCampaign, AWeber, Salesforce, Zapier, and many other industry standard apps.
Actionetics , Active Campaign, Aweber, Convertkit, Facebook, GerResponse, & many other well-known providers.
Basic package starts at $90/mo
Basic package starts at $80/mo for yearly pricing
Best For
Best For
Business with quality brands. ClickFunnels is known for MLM marketers.
Affiliate marketers and bloggers that heavily rely on sales funnels

Unbounce vs ClickFunnels Overview

Both Unbounce and ClickFunnels are practical software tools for creating landing pages and promoting products.

The applications offer a comprehensive feature set to help marketers increase conversions and drive leads.

Unbounce Overview

Unbounce is a landing page platform that helps you create high-converting landing pages and marketing funnels.

The platform allows you to integrate your favorite marketing tools to streamline your marketing campaigns.

ClickFunnels Overview

ClickFunnels creates entire sales funnels from landing pages to web forms and checkout pages.

It’s easy to use, seamlessly with some popular e-commerce platforms, and integrates with email marketing services.

The platform helps you build out landing pages that look great on any device (especially mobile).

You only need to choose a template from their library and start adding your content to the placeholders.

Suggested: The best ClickFunnels alternatives currently on the market

Unbounce vs ClickFunnels Functionalities

The difference between Unbounce and ClickFunnels lies in their target users and functionalities.

Here’s a recap of what each platform offers:

Unbounce Functionalities

Unbounce’s conversion intelligence platform combines your marketing expertise with machine learning to produce strong marketing campaigns.

screenshot of the unbounce homepage

Features include optimized page sections and a style guide providing approved typography, colors, and graphics that match your brand.

The platform also features a builder grid that guides you on where to place different sections to ensure the design is immaculate and mobile responsive.

In addition, you get an AB testing capability to test various elements of your landing page to see what works best for your audience.

ClickFunnels Functionalities

ClickFunnels offers features that help you optimize your online business by connecting you with the most powerful tools that will allow you to build effective sales funnels.

screenshot of the clickfunnels homepage

To begin with, ClickFunnels comes with its unique drag and drop page builder that will enable you to dive into your creative side and is easy to set up.

The platform offers a website builder and hosting, which allows you to create a professional website using a new or existing domain name for your small business.

You can do this within your ClickFunnels account and use it in your sales funnels as per your marketing campaign.

Unbounce vs ClickFunnels Templates?

Both Unbounce and ClickFunnels offer pre-built templates, i.e., for landing pages.

Before selecting which platform you’ll employ, it’s essential to understand how they work.

Unbounce Templates

Unbounce offers a vast library of templates that you can use to create your landing page.

You can choose from different layouts, color schemes, and add-ons to get your page to match your brand and personality.

Available templates on the platform include:

  • Saas product showcase
  • App feature list
  • Local event registration
  • E-book exhibition
  • Pricing table
  • Getting Started-Product Launch

ClickFunnels Templates

ClickFunnels allows you to create a unique site with unique styling and graphics by utilizing the drag-and-drop functionality.

You have access to hundreds of pre-made designs.

The templates include all kinds of different marketing funnels, from sales pages and a webinar funnel to eCommerce storefronts and membership sites.

You can also create a custom template using HTML and CSS by copying their existing designs and creating something unique for your audience.

Unbounce vs ClickFunnels Tools

Wondering what tools you can utilize for your campaign?

Here is a breakdown of each platform’s tools to choose which is best for your small business.

Unbounce Tools

Unbounce is incredibly powerful, with so many different tools to experiment with.

For instance, you can build an ad-customized landing page in minutes to start driving smart traffic.

You’ll have access to various social ads that allow you to promote your content on Facebook and Twitter.

Unbounce includes lead generation forms that you can optimize for maximum conversions.

You can use conversion analysis tools within the platform to help you get a real insight into what works best to create or enhance an effective lead generation strategy.

You can create relevant landing pages with Unbounce, allowing you to integrate pay-per-click ads (PPC).

The Unbounce Smart Tracking marketing tool will enable you to collect valuable data about what kind of people are looking at your website.

You can then use that information to focus future campaigns on demographics that seem interested in what you’re selling.

Set up tracking tools so that you know exactly how much each campaign is costing and where your leads are coming from, then optimize accordingly.

ClickFunnels Tools

ClickFunnels includes complete and adequate online marketing tools available for businesses.

It provides organizations with everything they need to build, manage, and measure their sales funnel right inside their web browser.

ClickFunnels allows you to create highly customized sales funnels that serve up content and lead generation pieces depending on who clicks what links and when.

This marketing tool is a great way to add value to your customers by creating specialized offers or even setting up automated email campaigns based on time-sensitive information.

You can use available sales funnel scripts as an all-in-one marketing solution or supplement other campaigns that you’re running.

Other essential small business tools that ClickFunnels offers include:

  • QR Code Generator
  • Profit Margin Calculator
  • Sales Tax Calculator
  • Podcast Generator
  • Refund and Privacy Policy Generator
  • Press Release Wizard

Unbounce vs ClickFunnels Integration Ability

Unbounce and ClickFunnels can integrate with various third-party services that maximize your website’s functionality.

vector graphic illustrating the unbounce vs clickfunnels battle with both company logos side by side, displayed on laptop screens

Unbounce Integration Ability

Combining the power of Unbounce with third-party software is a great way to supercharge your marketing.

By integrating these tools, you can streamline your marketing process and create a more cohesive digital experience for your leads.

You can integrate your Unbounce account with different software such as:

  • Google Analytics – use it to overview your website’s traffic and performance and track conversions and goal completions.
  • Zapier – connects two or more apps and uses Zapier’s pre-built zaps as templates for everyday tasks.
  • Salesforce – integrate Salesforce to manage your leads and easily import and export data.
  • Mailchimp – incorporate Mailchimp to send out your newsletters to new leads.
  • Facebook – integrate Facebook with your landing page and start driving tips from one of social media’s most influential channels.
  • WordPress – You can integrate your WordPress website builder with Unbounce to simplify your landing page creation process.

ClickFunnels Integration Ability

ClickFunnels lets you integrate with various other tools and services, such as email marketing providers, payment processors, membership sites, and e-commerce platforms.

It’s just figuring out what your business needs and how to best set up your sales funnel to accommodate it.

Popular services that you can integrate with your ClickFunnels account include:

  • Active campaign – a web-based email marketing software that helps you send emails to your contacts and track their actions.
  • PayPal and Stripe – both let you quickly add credit card payments on a simple form and get paid instantly.
  • GetResponse and Drip – marketing automation platforms that allow you to create automated workflows triggered by events.
  • Ever Webinar – webinar software enabling you to easily produce, promote, and host webinars.
  • Twilio – use Twilio to send automated phone calls or texts at scheduled times or create an interactive voice response system.

Unbounce vs ClickFunnels Convenience

Both platforms provide clients with a very consumer-friendly experience and are excellent options for those looking to build an online presence.

However similar, there may be differences in user experience that may make one more suitable than another, depending on your organization’s needs.

Unbounce Convenience

Unbounce is a convenient marketing tool for converting leads into customers.

It’s easy to use and can be accessed from any device, making it an ideal option for entrepreneurs who are constantly on the go.

The drag-and-drop editor makes it simple to create landing pages that are both effective and eye-catching.

Unbounce offers helpful training videos and in-depth guides that make it easy to learn how to use its tools if you’re new to building websites.

ClickFunnels Convenience

The availability of business tools such as sales funnel scripts, sales tax calculator, and payment processing all within one platform makes it easy to get your marketing campaigns up and running quickly.

With a few clicks, you can have a landing page set up for your new service or product.

In addition, if you are working with an e-commerce store, you can easily integrate that into your sales funnel to capture customer information before they purchase.

The integration makes it highly convenient for you and means that customers don’t have to enter their data more than once.

Unbounce vs ClickFunnels Support

During your use of either software, you might need assistance to help you navigate tools and features.

Both platforms have support channels in place to remedy this.

vector graphic illustrating the unbounce vs clickfunnels battle with both company logos side by side, displayed on laptop screens

Unbounce Support

Unbounce has a variety of ways to assist its users.

They have an incredible Resource Center that contains articles on using their software for starters.

They also offer an active forum where you can ask questions and engage with other members.

If you want to talk directly with someone from customer support, you can either call them or send them an email.

ClickFunnels Support

ClickFunnels offers support through several channels.

The first and most obvious is their Help Center, which is quite comprehensive.

If you can’t find an answer to your question there, you can contact them via email or phone.

However, phone call support is only available to Premium plan subscribers.

Unbounce vs ClickFunnels Pricing

Pricing is an essential factor to consider while choosing a landing page builder.

Unbounce and ClickFunnels have different pricing plans, with both companies offering free trial options.

Unbounce Pricing

Unbounce offers three packages: unlimited landing pages, access to Unbounce Apps, unlimited pop-ups, and unlimited sticky bar functionality.

They are:

  • Launch package – starts at $90 per month for one domain and up to 20,000 visitors.
  • Optimize package – starts at $135 per month for 5 Domains and up to 30,000 visitors.
  • Accelerate package – costs $225 per month for 10 Domains and up to 50,000 visitors.

ClickFunnels Pricing

ClickFunnels provides two packages that differ in terms of unlimited funnels, number of pages, monthly visits, customer support, and an affiliate program.

The Basic package starts at $97 per month, while the Platinum package costs $297.

Unbounce vs ClickFunnels Pros and Cons

Before deciding which one to employ, let’s discuss the advantages and disadvantages of Unbounce and ClickFunnels that you need to know.



  • Quick and easy to use and set up
  • Drag and drop functionality
  • A wide array of templates
  • Not much coding knowledge required


  • Integrations with other software might be challenging for some users
  • AB Testing might be too simplistic for advanced users



  • Simple to use with a short learning curve
  • Aesthetically pleasing theme templates
  • Excellent educational resources
  • You can share elements within a marketing funnel


  • Connecting to domains might be complex for users
  • The learning curve for backend functionality can be great

Unbounce vs ClickFunnels Differences

Both platforms offer similar marketing services.

However, they have key differences that make them more useful for specific tasks than others.

Key Differences

  • Unbounce is great for creating landing pages and simple AB split testings.
  • ClickFunnels is better suited to creating sales funnels and product launches.

Conclusion: Which Platform is Better?

Unbounce and ClickFunnels are both powerful landing page software options.

They offer excellent features, highly customizable templates, and a wide array of integrated email tools.  

Which Should You Choose?

If you’re looking for a complete marketing platform with an intuitive user interface with more advanced segmentation capabilities and a wider variety of sales integrations, then ClickFunnels is for you.

On the other hand, if you want to create simple landing pages without many complexities involved, then Unbounce may be better suited for your needs.

Again, it depends on what features you need most from your landing page software.

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